Basket building at newsXpress Knox

knox-vtac.JPGThe VTAC Guide 2011, listing tertiary courses available in Victoria for 2011, is the type of product which shoppers will not necessarily visit specifically expecting to purchase.  This is why a high impact display in a high traffic location, like the one created by the team at newsXpress Knox, is an excellent tactical initiative.  Every customer approaching the counter is confronted with the simple yet highly effective display.  This is why sales of the VTAC Guide 2011 have been so good.

newsXpress offers its members many basket building strategies and tactics.  These can help drive sales efficiency without necessarily increasing business costs.

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mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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