Sales of the Junior MasterChef range at newsXpress Watergardens have been excellent. Click on the image to see a larger version of one of the displays facing out into the shopping mall. The display shows great use of props – notice the bear at the top of the display. While the bear has no actually synergy with the products, shoppers were coming up and saying that they love the MasterChef Bears, do you sell them? Um, yes we do – we sell the bears and the Junior MasterChef hats. Another win for newsXpress – sourcing quality brand name produc, connecting this with existing product (the bear) and telling a compelling story.
Rob Henderson for our newsXpress team created this display.