Category: Visual Merchandising

You can’t miss Mother’s Day at newsXpress Harbour Town.  From a terrific card display at the entrance to this wonderful display on the dance floor the shop the business is abuzz with Mother’s Day cards and gifts. The display shows they understand the importance of retail theatre at newsXpress Harbour Town.

Connecting the posters to create a billboard as they have done is an excellent drawcard as this can be seen from outside the shop.  The poster placement also leaves plenty of room on and around the product display to promote the Mother’s Day gifts.  Well done to everyone involved!

The team at newsXpress Gatton has embraced the floral theme of Mother’s Day from our marketing collateral and enhanced their display with flowers flowing from the newsXpress posters.  Their handiwork brings the display to life and draws attention to the cards and gifts on offer for Mother’s Day.  Everyone browsing the shop will notice the display.  This embeds the business as top of mind when it’s time to make a Mother’s Day purchase.

Well done to everyone involved at newsXpress Gatton.

newsXpress Redcliffe (QLD) makes a strong pitch for Mother’s Day business with this stunning display at the front of the store and into the dance floor.  They are making excellent use of gifts from newsXpress preferred suppliers, cards from Hallmark – including the sound cards which feature on Hallmark’s TV commercials – and exclusive newsXpress marketing collateral.

The gift table is one of the flexible gift tables newsXpress has become famous for in recent years with many newsagents copying them.

newsXpress Mountain Creek (QLD) has a terrific Easter display on their dance floor, promoting Easter chocolates as well as other items. At Mountain Creek and in newsXpress locations across Australia, Easter is a high-profile season promoting excellent margin product and mixing this with good traffic generating product.

The newsXpress offer is unique thanks to product range, margin, external marketing and marketing collateral supplied to drive business.

newsXpress has an excellent range of suppliers offering product across sveeral categories supporting the Easter this year.

Annie, Hans and the team at newsXpress Castle Towers (NSW) are showing a strong and creative commitment to Easter in their large newsXpress store at Castle Towers Shopping centre in Sydney – as the photo shows.

At the front of the shop they have a wonderful display of delicious Darrell Lea chocolate products. They also have a brilliant display of Easter cards as well as a good range of gifts.

Capping the Easter display, running the length of the shop, is the newsXpress Easter collateral.

The newsXpress Castle Towers team provides an excellent shopping experience and a strong representation of what newsXpress stands for – as their Easter display shows.

Hamish Cameron and his team at newsXpress Albany think outside the square in order to stay ahead in the game of modern retailing, and this is best exemplified by their recent front window display which capitalised on the annual Ulysees Motorcycle Club AGM held this year in Albany.

Always a great source of retail inspiration are local events, and in this case the town population increased by a whopping 20% as bikers from all over the state congregated on the township and straight into familiar territory as they encountered a brilliantly conceived and constructed display in the front of the newsXpress windows featuring a brand new Harley Davison surrounded by the latest Biking magazines, books, toys, gifts and extra tires just to complete the image.

Through a little bit of good luck, and a lot of good design the bike organised to be the centrepiece of this innovative display was corporate red and black giving Hamish a  further branding kick in the right direction. While the team at Albany make a habit of undertaking elaborate themes in their windows this activity should not be restricted to just this store, with a little research and a lot of imagination all newsXpressers can create their own theatre!

Sue, Scott and the team at newsXpress Harbourtown are no strangers to creating visually stunning merchandising displays at the front of their store to capitalise on passing traffic and impulse purchases.

In the photo you can see the care and science applied to provide customers with a unique and pleasurable shopping experience for this season.  The mixture of ceramic bowls and decorative buckets to collect and store easter eggs, a wide selection of cute plush toys and the time taken to ensure the display looks full but not overcrowded all contribute to another success at newsXpress Harbourtown.

Recent members to the group, newsXpress Gatton have certainly hit the ground running if their Easter promotion is any indication.  They have melded the exceptional newsXpress marketing posters (giant A1 in size) with Easter themed hanging eggs which attracts the customer through the delicate but strong use of pastel colours and a simple Easter message.

The newsXpress marketing leads the customers at newsXpress gatton directly to a display containing gifts, chocolates, keepsakes and a show stopping plush bunny rabbit pyramid.

Manni and the team at newsXpress Eumundi have gone all out to create a magical destination for all things chocolate this Easter. Utilising a prime promtional area at the front of the store they have leveraged the colour and exquisite packaging of the product to great effect in their merchandising.

Concurrently they are also heavily promoting the newsXpress exclusive colouring in competition and offering substantil in-store prizes for three lucky winners. All entries received for the colouring in competition will be proudly displayed in-store to add some extra colour and theatre to an already festive newsXpress store.