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newsXpress newsagent conferences a hit

newsXpress mini conferences a hit. In Melbourne yesterday we hosted our third one day mini conference with an excellent turn out of newsXpress and non newsXpress members.

The conferences have been a good blend of practical business training, business development workshops and networking. They have also been an excellent example of the newsXpress difference in action.

The decision we took some months ago to not run a national conference this year and instead host state based one-day sessions has proved to be a good decision.

Lucky Charm pays for newsXpress keyword

The Lucky Charm newsagency franchise group is paying Google to promote the TLC business when people type newsXpress into the Google search engine. This may confuse some people who are searching for information about newsXpress.

If you click on the sponsored link, usually on the right of the search results, a fee is charged to The Lucky Charm.

newsXpress does not pay to come up in any search results – our results are based on our achievements.

What TLC pays Google stays with Google – this is how the Google AdWords program operates.

The value of the newsXpress community

At our newsXpress one-day mini conferences around the country we are including presentations from members on initiatives they have taken in their businesses which have served them well. These personal stories open up excellent learning opportunities for discussion among conference attendees. newsXpress is thrilled to have a talented and willing community of members who are happy to share their stories from which others can learn.

Hallmark recordable storybooks at newsXpress Riverlink

Two helpful team members from Hallmark were on hand recently at newsXpress Riverlink, located in the Ipswich Riverlink Shopping Centre, to demonstrate the new storybooks from Hallmark. These recordable storybooks are proving to be very popular with customers, especially once they are shown how they work with an in-store demonstration.

newsXpress has been promoting the Hallmark recordable storybooks to members for months, we were part of the initial order organised through Hallmark for their major retail partners. Like all offers pitched by newsXpress, participation by newsXpress members was optional – this is how newsagents like it.

Book sale lures shoppers at newsXpress Knox

The book sale at newsXpress Knox is working very well, attracting shoppers from the mall into the shop and driving excellent sales as a result. Many shoppers move deeper into the store after browsing the book tables, especially to the cards which are displayed just behind the books.

In this sutuation, the book sale tables are used as the candy to lure shoppers in. It is part of the newsXpress shopping mall strategy of clever placement of enticing product to leverage existing mall foot traffic.

newsXpress helps its members way beyond excellent products deals, lease advice and other assistance. We provide business building strategies which help create a more successful newsagency business.

newsXpress helps newsagents sell more greeting cards

Ron Thorpe, a respected and knowledgeable leader in the greeting card category in Australia, was a key speaker at the newsXpress newsagent’s mini conference in Sydney. Ron shared his considerable expertise, outlining strategies and tactics which can be used to easily increase greeting card sales.

Providing access to Ron is the newsXpress difference in action. It demonstrates the value of a marketing group which goes beyond excellent deals, lease advice and great marketing. Through Ron’s presentation and others delivered as part of the mini conference, newsXpress delivered tremendous added value … what you would expect from a full service marketing group.

Preparing for Halloween at newsXpress

The newsXpress marketing team is putting the finishing touches to our 2010 Halloween collateral around the theme of SCARY CAN BE FUN. Colour double sided A1 posters will be provided to newsXpress members free of charge.

newsXpress pioneered the Halloween season in the newsagency channel years ago and continues to lead this excellent commercial opportunity today. This year, we see new and exclusive products, great deals from preferred suppliers and fresh new marketing collateral.

Halloween 2010 is set to be SCARY, FUN and PROFITABLE for newsXpress members.

Father’s Day winner at newsXpress Knox

The winner of the sound system at newsXpress Knox visited the store on Sunday to collect his prize – capping off a terrific Father’s Day. In newsXpress stores right across the counter dads will be visiting over this coming week to collect their prizes. The prizes were funded by newsXpress through its Hallmark partnership at no cost to members.

The best newsagent conference in 2010

If you are buying a newsagency or have an existing newsagency you want to run better then the newsXpress one day conference is an excellent opportunity to connect with proactive newsagents and helpful suppliers.

In an outcome-focused agenda you will find many practical ideas you can implement without additional cost you can use to extract more revenue from each customer contact. Here is the agenda:

09.15am – Suppliers on site with great Back to School and exclusive deals – we recommend all stores arrive early and use this time to engage with the suppliers and take advantage of the HOT OFFERS
10:00am – Open and Introduction by Graham Randall
10:05am – Mark Fletcher – How to avoid calling the police to your store
10:10am – Mark Fletcher – An OCD Diagnosis is not all bad news
10:45am – Ron Thorpe – Taking Ownership of the Greeting Card Category & making more money
11:15am – Morning tea – SUPPLIER INTERACTION OPPORTUNITY
11:30am – Graham Randall – Buying and Selling a newsagency – The facts, the myths and the figures
12:00pm – My Stories – selected newsXpress members share their stories on what makes their store profitable
12:30pm – Ben Kay – Stalking Goliath – techniques for competing with the big end of town
13:00pm – Lunch & Networking – SUPPLIER INTERACTION OPPORTUNITY
14:00pm – Jason Skodt – How to make money from the phone card category – Tips and practical advice on making this category more profitable
14:30pm – Open Forum
15:00pm – newsXpress Members only meeting – 60 minutes
16:00pm – Close of day

This is the newsagent conference that comes to you with dates in Melbourne, Sydney, Brisbane and Perth starting later this week.

Click here for a one page brochure and registration form. Click here to book online. Participation costs just $50 and includes lunch and breaks.

Great Father’s Day gift packs at newsXpress Beechworth

newsXpress Beechworth is enjoying good sales again this year with their value-packed $20 Father’s Day lottery gift packs.

In each pack Dad gets three lottery tickets, some scratchies and three chocolate bars.

Pitched at the counter, these gift packs are an easy sale with a Father’s Day card to the shopper who is yet to choose the gift for Dad. They are a great basket builder!

Father’s Day Promotion at newsXpress Whitford City

The team at newsXpress Whitford City have strongly supported the WA exclusive Father’s Day Television promotion with fantastic in-store support.

The advert features three outstanding book titles, ‘How to Catch Fish and Cook it‘, ‘Peter Howard’s BBQ Collection‘, & ‘The History of Australian True Crime‘, at massive savings off the RRP with many more great titles in store.

Each customer who purchases a book at any Western Australian newsXpress store during this promotion receives an entry into the draw to win a magnificent weekend getwaway for two to the beautiful, Riverglen Chalets in Margaret River.

The value of a Business Development Manager

This is a story about how a good newsagency marketing group can add real value of your business.

A newsXpress member recently complained to one of our Business Development Managers that they had been sent too much stock for the launch issue of a new magazine and planned to early return all of this stock.

The newsXpress Business Development Manager researched the new title and went back to the newsXpress member with a business case on why they should actively promote the new title instead of early returning it.

While not convinced, the newsXpress member followed the newsXpress BDM’s advice and the newsXpress commitment to embracing the magazine opportunity, promoting the title on the dance floor of their store.

They quickly sold out of the launch issue and urgently sought additional stock. The economic benefit goes beyond the first issue as some customers have signed up to have each issue of the magazine put away.

This is a terrific success for the newsXpress member, their customers and newsXpress itself.

newsXpress is the only newagency marketing group in Australia offering Business Development Managers on a regular cycle working with members growing more profitable and enjoyable businesses. BDM visits add value on practical and strategic issues newsXpress members confront in their businesses. The visits are included in the newsXpress membership fee.

Our Business Development Managers are another newsXpress difference.

Annette Sym supports newsXpress

Annette Sym is touring the country supporting the launch of Symply Too Good To be True 6 and is dropping in on newsXpress stores in her travels. At our Knox City store in Victoria recently, Annette visited and signed some books along with marketing collateral which we had at the counter. This personal note to our customers is indicative of what makes Annette loved by newsagents and her fans. newsXpress has been able to help members ensure that they have on-going supply of this popular title.

Symply To Good To be True 6 at newsXpress Leongatha

newsXpress Leongatha is promoting Symply Too Good To Be True 6 on the dance floor of the store with this excellent display. Team member Dianne decorated the display to bring it to life and generate more shopper attention. Great sales are bound to follow.

It was Dianne’s birthday when we visited and the staff had bought her flowers, a small gift and said happy birthday to her over the intercom.

newsXpress Leongatha is a happy and rpoductive place to work.

Symply To Good To be True 6 at newsXpress Yarram

newsXpress Yarram is driving good business with this excellent and bold display for Annette Sym’s Symply Too Good To Be True 6 book. Positioned on a power end and faacing customers as they enter the store, they are making the most of the newsagent exclusive opportunity.

Like all good newsXpressers, they are also promoting Annette’s five other bestselling books with Symply Too Good To Be True 6 at newsXpress Yarram.

If you live in Yarram, visit newsXpress Yarram.

Annette Sym at newsXpress Westpoint

Annette Sym visited newsXpress Westpoint to promote her new book, Symply Too Good To Be True 6. Pictured in the photo you can seek Terry Augustine, Nicole Ryder, Margaret Augustine, Annette and Mark Augustine. They are smiling because Annette’s book is selling very well at newsXpress Westpoint … and right around the country.

newsXpress appreciates the tremendous support from Annette in making sure that our stores get the stock we need along with the marketing collateral with which to professionally promote the book.

QCS packs at newsXpress Nambour

newsXpress Nambour has its newsXpress exclusive QCS packs right at the front of the store, in a high traffic location near the busy lottery counter. This is a perfect location for the high impulse QCS pack opportunity given that parents will usually buy them.

newsXpress has been offering the unique to Queensland QCS packs for years to newsXpress members. We are proud to have helped members dominate this retail opportunity. We are thrilled to see the team at newsXpress Nambour leverage the opportunity by good placement.

newsXpress Kawana promotes Symply Too Good 6

The team at newsXpress Kawana has put together an excellent display promoting Annette Sym’s Symply Too Good Too be True 6 book at the front of the store.

This bold display in a good traffic location is certain to continue the great sales they have already achieved for the title.

Note the stock of Symply Too Good 1 through 5 at the bottom of the display. newsXpress has been reminding members that with the Symply range it is easy to get sales of multiple books in the one sale.

newsXpress announces newsagent conference

newsXpress is proud to announce the conference which comes to newsagents. Next month in Melbourne, Sydney, Brisbane and Perth. Delivering high quality valuable content from six speakers over six power packed hours, this is the practical conference newsagents will want to be at. Click here for a brochure.

This one day conference will also include access to several key suppliers who will offer excellent value deals for participants. Participation in the conference is open to all newsagents.