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Junior MasterChef on show at newsXpress Sunbury

newsXpress’ Rob Henderson created this display promoting the Junior MasterChef range at newsXpress Sunbury Square. Ben from newsXpress Sunbury Square got in on the act by donning the Junior MasterChef hat and apron. This is an excellent promotion of the range throughout the store – wherever Ben goes.

The Junior MasterChef display at newsXpress Sunbury Square follows the visual merchandising guidelines published by newsXpress for this line. In addition to sourcing excellent national brand product, newsXpress provides the vital information which helps our members leverage the opportunity to maximum value.

Watergardens cooking with Junior MasterChef

Sales of the Junior MasterChef range at newsXpress Watergardens have been excellent. Click on the image to see a larger version of one of the displays facing out into the shopping mall. The display shows great use of props – notice the bear at the top of the display. While the bear has no actually synergy with the products, shoppers were coming up and saying that they love the MasterChef Bears, do you sell them? Um, yes we do – we sell the bears and the Junior MasterChef hats. Another win for newsXpress – sourcing quality brand name produc, connecting this with existing product (the bear) and telling a compelling story.

Rob Henderson for our newsXpress team created this display.

Merry Giftmas catalogue driving excellent traffic

The newsXpress Merry Giftmas catalogue which has been delivered to hundreds of thousands of homes around participating newsXpress stores is working its magic, driving new traffic as shoppers bring the catalogue in looking for good newsXpress deals.

Created in-house by newsXpress exclusively for newsXpress members, the catalogue offers excellent deals on Christmas gifts, books and a range of decoration items.

newsXpress members are already reporting excellent sales, many placing top-up orders to satisfy continuing demand.

As the catalogue says, it has GIFTS FOR EVERYONE. This is proving to be true based on the broad range of items which are selling.

Promoting Christmas at Armidale

newsXpress Armidale is making good use of the newsXpress marketing collateral promoting the newsXpress Christmas deals.

Promoting from the ceiling of the store with double sided A1 posters and with an excellent range of Christmas gift products on the shop floor, newsXpress Armidale has a bright and warm Christmas feel.

Bush Christmas at Sunbury

newsXpress Sunbury has a wonderful Bush Christmas display in the window, presenting a very different Christmas look for a newsagency.

Created by Rob Henderson from newsXpress, the display is designed to attract shoppers and have them look at the business in a different light.

While other shops are going for loud and price based Christmas displays, newsXpress Sunbury is showing a more entertaining and creative window display – a great show of the newsXpress difference.

Recordable storybook range on show at Redcliffe

newsXpress Redcliffe has the wonderful range of Hallmark recordable storybooks on show with a high-impact display on an aisle end at the front of the store.

Making good use of the Hallmark collateral to promote the unique range of products, the display sits perfectly in front of the popular card aisle.

newsXpress is one of a small group of retail channels offered this range by Hallmark. newsXpress stores, like Redcliffe, have embraced the offer to leverage the newsXpress and Hallmark relationship to demonstrate our point of difference.

newsXpress Glendale loves Christmas

newsXpress Glendale in New South Wales has part of the newsXpress Merry Giftmas Christmas Catalogue range displayed on a high profile power end.

The products are beautifully merchandised and selling well, of course.

The newsXpress Glendale team are experts when it comes to selling gifts with the store generating excellent growth by making the business a destination for the valuable gift category in the region.

By capping the display with the newsXpress EXCLUSIVE Merry Giftmas poster, they are connecting the display with the catalogue which has been distributed.

newsXpress stores are reporting good (early) Christmas sales already for Christmas 2010!

newsXpress Melton making money from counter offers

newsXpress Melton in Victoria is reporting excellent business from newsXpress counter offers.

The Doggy Bank will be a sell out before Christmas thanks to the sage newsXpress advice on product placement.

The Uniball Fantam pens have also been selling very. The pens are erasable, making them especially popular with crossword and puzzle book customers.

Two excellent money making stories from newsXpress initiatives. Every dollar of margin earnet from impulse [urchases is more valuable than a dollar earnt on a destination purchase.

newsXpress Phone Card selling well

Sales of the newsXpress branded phone card are going very well for many newsXpress members. Available across the newsXpress network, this exclusively branded phone card is a practical example of the newsXpress difference: a high quality product at a very competitive price delivering product category best practice margin. The newsXpress phone card is backed with practical merchandising and sales collateral and advice.

The Australian phone card marketplace was ready for a no gimmicks phone card which consumers could trust. newsXpress is proud to put its name to this phone card as a stand out in quality, price and service.

Junior MasterChef products at newsXpress Sun Valley

newsXpress Sun Valley has put together an excellent display of Junior MasterChef products sourced through one of our newsXpress preferred suppliers. This range helps newsXpress stores like Sun Valley tape into the Junior MasterChef phenomenon in time for Christmas. Access to the range is limited … it’s a terrific point of difference for participating newsXpress stores. Early reports indicate good sales for this range.

The newsXpress candy lane approach in action

newsXpress Maryborough has established two candy lanes as per the merchandising recommendations from newsXpress presented at recent member meetings. It looks great and is driving good business. Well done Ross, Cheryl and team!

Customers approaching the counter see excellent impulse opportunities plus roll wrap and gift wrapping tape and Hallmark gift tags – excellent Christmas opportunities.

Helping newsagents leverage exsting good traffic is a key part of the total business solution from newsXpress.

Local ink promotion for newsXpress members

newsXpress members participate in regular national campaigns promoting ink under our HOT ink! sub brand. In between these national HOT ink! promotions, newsXpress members have access to professionally designed flyers which can be easily modified at the store level. newsXpress Reservoir has done this, setting local prices and producing a double sided flyer which looks like it has come from a professional printer.

Customising the newsXpress collateral takes a couple of minutes and can be done on just about any computer.

newsXpress St Clair embracing gifts

New newsXpress member, newsXpress St Clair, is having fun and success with the ever expanding range of gifts sourced by the newsXpress merchandise team.

Thanks to new Pert & Ryan fixtures, the St Clair team is better equipped to display these new gift lines.

From the golliwogs to the Cheeki bottles to the wooden toys, the range is broad, appealing and well located on their dance floor.

newsXpress radio at the counter

What a perfect way to promote newsXpress Radio and a hip Christmas gift! Anthony at newsXpress Knox came up with the great idea is playing newsXpress radio through the DJ-Bears. Mini speakers are located in the feet of the bears.

There is a cable running from the bear which can be connected to anything from an iPod to your computer to the newsXpress Radio reception box.

Promoting the DJ-Bears in this way enables us to run them as a counter offer and show how they work. Customers are noticing!

newsXpress stores loving Cheeki bottles

newsXpress launched the range of Cheeki stainless steel water bottles months ago and what a success they have been! newsXpress store after store is reporting excellent sales, many reordering three and four times. The sell through is extraordinary.

newsXpress has made Cheeki a success for members with range and merchandising advice, pricing which delivers an excellent margin to newsXpress members and with vital information to help team members sell the benefits of the Cheeki product.

We have deliberately not talked much about the extraordinary Cheeki bottle success enjoyed by newsXpress members as we know people visit here to copy our success stories.

What a great newsXpress story! Kudos for newsXpress corporately, and our merchandise team in particular, in delivering the Cheeki initiative and excellent profit for members from a product line which was unexpected for a traditional newsagency business.

Yes, the Cheeki bottle story is the newsXpress difference in action.

Driving Doggy Bank sales

newsXpress Maryborough (VIC) is driving great sales of the Doggy Bank which is part of our Christmas catalogue offer. Their approach is simple. They have placed the Doggy Bank stock in a dump bin in front of the counter with one Doggy Bank out on show and ready for play. This is the best approach and is the reason newsXpress stores are reporting sell outs and are ordering extra stock. What a great story! Click on the image to see a higher resolution version of this photo.

newsXpress Terrigal looking good after fire

newsXpress Terrigal is open for business in temporary accommodation following a fire which destroyed their premises. Thanks to the hard work of owners Andrew and Cathy, support from friends, family, local businesses and the newsXpress Business Development Managers responsible for this store, newsXpress Terrigal is looking terrific. A re-opening is being held this weekend to refresh interest in the store, the home for the business for the next twelve months.

Teacher gifts drive sales at Bairnsdale

The team newsXpress Bairnsdale has put together a good display promoting teacher and graduation gifts to customers shopping in the store. This is an excellent seasonal opportunity, especially in rural and regional locations. The cross over between gifts and greeting cards makes the promotion ideal for a newsagency. The key is promotion in a good high traffic location, as they have created at newsXpress Bairnsdale.

Click on the image for a larger version of the photo.

Hallmark Christmas ornaments at hit at Knox

newsXpress Knox is generating good sales with the Hallmark Christmas ornaments. The display behind the counter is proving very effective for attracting shopper attention and driving impulse purchases.

The Knox team has also located a bold display of the Hallmark ornaments at the front of the store facing into the shopping mall.

The ornaments are an excellent point of difference since they are only available from a limited number of locations.

Doggy Bank sells out for Christmas

The Doggy Bank sourced by newsXpress for our Christmas offer has sold out according to our supplier. We found out when one of our stores wanted to order extra stock having sold out of their allocation. Talk about a great success story! Stores promoting the Doggy Bank at the counter in an uncluttered location with one out of the box for customers to play with are reporting the best results.

UPDATE: Our supplier has advised that new stock arrives next week.