newsXpress Knox has successfully used the latest issue of The Australian Women’s Weekly to draw shoppers into the store. Shoppers to Knox City Shopping Centre are still finding this relatively new store and so the store team uses this high profile lease line location to attract customers with top selling magazines from the ACP range.
Since last Wednesday, the display stand has had to be regularly topped up as shoppers have purchased from the display.
Tactics like this display and how it is used are part of the newsXpress comprehensive magazine opportunity program which separates newsXpress stores from other newsagencies. We are the newsagency marketing group with the best magazine specialisation.