newsXpress Sunbury (Victoria) is offering an excellent range of Mother’s Day gifts including the range on display in the photo.
Sourced through newsXpress suppliers, often at highly competitive rates, the gifts are proving popular with Mother’s Day shoppers in the lead up to the big day.
Elsewhere at newsXpress Sunbury, Mother’s Day is supported with displays promoting an excellent greeting card range, the best in Sunbury, as well as use of newsXpress exclusive collateral promoting the season.
The free book offer running with the newsXpress Mother’s Day Book Sale has been driving good sales over the last couple of weeks. Run in association with a newsXpress preferred supplier, the book offer pitches a good value proposition to newsXpress shoppers.
The offer is simple, buy one of the nominated Mother’s Day featured books and you get another book of your choosing from a selection for free. More GREAT VALUE from newsXpress and its supplier partners.
newsXpress Terrigal has been promoting Mother’s Day with this cross-aisle display offering Mother’s Day cards, Mother’s Day gifts and Mother’s Day books. Greeting customers as they enter the shop, the display is a perfect reminder, easy to browse and offers a good range for a variety of Mother’s Day giving situations.
Another newsXpress member has made good use of text messaging last month to promote a magazine. newsXpress first introduced this service in partnership with Pacific Magazines in 2009 as part of a broader magazine promotion program. Members who engaged reported excellent results. Access to the service is still available today and, as the recent campaign has shown, it is an excellent and innovative way to connect with customers.
Leveraging technology in this way is important in driving business results as well as showing off the relevance in today;s marketplace of the business.
We sell technology products in newsXpress locations so we feel that it is important to show off how we leverage technology opportunities for ourselves.
newsXpress Redcliffe tells a terrific Mother’s Day story with an excellent range of gifts and cards – with an attractive display right across the front of the business and running deep inside.
Capping the display with newsXpress collateral and working in with supplier collateral, the Mother’s day story at newsXpress Redcliffe is professional, bold and commercial.
newsXpress Knox is promoting Mother’s Day right across the front of the business featuring a wonderful range of Hallmark cards, Mother’s day books and Mother’s day gifts. The range goes deep into the shop. Less than a third of the total Mother’s Day card range can be seen in the photo.
Based on traffic generation and sales for the season already, newsXpress Knox is set for a cracker Mother’s Day 2011.
newsXpress Salamander Bay made good use of newsXpress collateral opportunities promoting the early publishing of Woman’s Day magazine with this poster.
This is excellent use of newsXpress materials, demonstrating a tremendous point of difference for newsXpress salamander Bay over other retailers in their centre. The collateral enabled them to promote the magazine in a range of locations.
newsXpress members have access to vast array of newsXpress-exclusive marketing collateral … all of which is accessible from the private and secure area of our website. Much of the collateral can be customised for personal business use.
Well done Salamander Bay for taking this initiative.
newsXpress Deception Bay has had a wonderful variety of creative displays promotion Mother’s Day for weeks now. The display in the photo features the Kobo e-reader which one lucky newsXpress Deception Bay customer will win. Along with a range of gifts on the display, the Kobo reader box if there for shoppers to see.
This type of prime location at newsXpress Deception Bay is what helps drive major seasonal sales. Well done to the Deception Bay team.
Prior to Easter, newsXpress provided members with a customisable In Store Offers Newsletter – in plenty of time for sending with end of April customer accounts. This latest newsletter contains details of deals available through the newsXpress retail network including. By providing the newsletter well in advance of the month end, newsXpress is providing its members with another excellent marketing opportunity off of which members can leverage good business from a national network while maintaining a local business look.
This is an other example of the newsXpress difference in action … delivering creative and exclusive marketing tools which respect the value of newsXpress businesses in their local community.
newsXpress members have just a few days to finalise their commitment for flyers to support our next HOT ink! campaign.
In this latest HOT ink! campaign, newsXpress will maintain its competitive position on price while also reinforcing its leadership position on offering access to the latest ink cartridges.
We know from years of experience that direct mail through our HOT ink! flyers is an excellent way of driving growth not only in ink sales but in sales of other products purchased by ink shoppers attracted by the flyers. The HOT ink! flyers are a key part of successful newsagency marketing. They attract new traffic, drive new money business and position the business as being price competitive and this encourages shoppers to deliver a deeper and more valuable shopping basket.
newsXpress members … finalise your HOT ink! commitment today.
newsXpress Knox is participating in the Mother’s Day Book Sale organised through newsXpress.
Promoted on the flexible and efficient newsXpress promotional table and facing into the mall, the book sale is generating good traffic and sales for newsXpress Knox.
While promoted as a Mother’s Day sale, the range of book titles included is broad, resulting in excellent incremental business from shoppers already visiting the store as well as from those attracted to the store as a result of the book sale.
The newsXpress book strategy is valuable and successful for newsXpress members right across Australia, generating excellent new traffic for high-margin basket-building business.
Congratulations to the team at newsXpress Mortdale in New South Wales for winning Best Dressed Staff in the recent News Partners promotion supporting the Sunday Telegraph newspaper. The $500 prize was shared among all participating staff as a thank you for their personal engagement in the promotion. newsXpress supports promotions like this which add fun and excitement to the retail experience.
newsXpress Shoreline in Tasmania has created a compelling ink display built around the successful newsXpress sub brand HOT ink!
Fitting nicely into a corner in the store, the HOT ink! display features the brands at the core of the HOT ink! offer: HP, canon, Brother, Epson and Lexmark.
Promoted regularly through direct mail catalogues, HOT ink! is a tremendous success for newsXpress members right across Australia.
Outside of catalogue promotions, newsXpress members promote the ink offer with local flyers which are accessible through the newsXpress website and using in-store displays like at newsXpress Shoreline.
newsXpress Beechworth is promoting this excellent Optus Mobile Broadband offer from newsXpress preferred supplier Jenlist on the dance floor.
Through Jenlist, newsXpress members can access a range of mobile phones and pre-paid cards as well as the innovative store within a store offer which newsXpress has been pioneering through severel outlets.
The Optus Mobile Broadband offer at newsXpress Beechworth is terrific as it offers something which most people could use yet often do not think of. It is proving to be a good impulse purchase item. Getting known for carrying items like this can drive good word of mouth – especially in a regional location like Beechworth.
newsXpress locations across Australia are each giving away a Kobo e-reader for Mother’s Day along with a voucher for buying books online. To get in the running, all a shopper has to do is purchase a Hallmark Mother’s Day card. It is as simple as that. In each participating location a Kobo e-reader will be given away.
What a wonderful gift for mum and a wonderful promotion from newsXpress and our strategic partner Hallmark.
In addition to collateral promoting the Kobo offer in-store, newsXpress has produced marketing for use in catalogues, for use by shopping centre management in their promotions and elsewhere externally to the business.
The free Kobo e-reader on offer through newsXpress locations is another reason to do your Mother’s Day shopping at newsXpress this year.
newsXpress Harbourtown in Queensland has been promoting Easter out the front of the newsagency with this terrific display of gifts, cards and eggs. Easter has been a season for promoting the difference in range offered by newsXpress Harbourtown … as it has been at so many newsXpress locations right across Australia.
Falling during school holidays in many locations Australia, Easter 2011 is providing newsXpress members many opportunities to leverage the additional holiday traffic … resulting in good sales not only of Easter products but other products too.
newsXpress Runaway Bay has been promoting Easter out the front of the newsagency offering a good range of Easter gifts and cards, all supported by the newsXpress marketing collateral. The bright and cheerful display has been successful at attracting traffic to the business, driving good sales for the Easter season.
newsXpress Runaway Bay is a new business for newsXpress in the last year. We have successfully brought in people new to the newsagency channel and created a business with supports the principles of newsXpress and carries an excellent range of newsXpress preferred supplier products for everyday as well as for seasons … such as Easter 2011.
newsXpress Toronto has has a wonderful Easter themed welcome for shoppers as they enter the store with newsXpress Easter collateral in the doorway and easily seen from people passing by on the footpath.
The door and the signs open on to a terrific Easter display of cards and gifts for the season.
Connecting with the season from the front door in this way is an excellent approach to more completely embracing the seasonal opportunity.
newsXpress Top Ryde has been promoting Easter outside the store with this terrific newspaper advertisement inviting shoppers in to compete in a lucrative competition. newsXpress encourages members to include external advertising and marketing in the overall business marketing mix, to attract new traffic and to reinforce the value of the newsXpress brand to those who already know the store. Kudos to newsXpress Top Ryde for running this ad.
newsXpress Castle Towers has been promoting Easter right at the entrance to the newsagency with gifts, eggs and greeting cards in separate yet close zones … to provide shoppers plenty of room to navigate the products on offer. the open space between each range is essential given the extraordinary traffic newsXpress Castle Towers generates.
By leveraging the excellent range of products offered by newsXpress preferred suppliers, newsXpress castle towers has put together a range which makes the most of the seasonal opportunity for the business. There are Easter gifts for all ages and situations, to match the excellent range of easter cards from Hallmark for this season.