newsXpress Deception Bay has had a wonderful variety of creative displays promotion Mother’s Day for weeks now. The display in the photo features the Kobo e-reader which one lucky newsXpress Deception Bay customer will win. Along with a range of gifts on the display, the Kobo reader box if there for shoppers to see.
This type of prime location at newsXpress Deception Bay is what helps drive major seasonal sales. Well done to the Deception Bay team.
Prior to Easter, newsXpress provided members with a customisable In Store Offers Newsletter – in plenty of time for sending with end of April customer accounts. This latest newsletter contains details of deals available through the newsXpress retail network including. By providing the newsletter well in advance of the month end, newsXpress is providing its members with another excellent marketing opportunity off of which members can leverage good business from a national network while maintaining a local business look.
This is an other example of the newsXpress difference in action … delivering creative and exclusive marketing tools which respect the value of newsXpress businesses in their local community.
newsXpress members have just a few days to finalise their commitment for flyers to support our next HOT ink! campaign.
In this latest HOT ink! campaign, newsXpress will maintain its competitive position on price while also reinforcing its leadership position on offering access to the latest ink cartridges.
We know from years of experience that direct mail through our HOT ink! flyers is an excellent way of driving growth not only in ink sales but in sales of other products purchased by ink shoppers attracted by the flyers. The HOT ink! flyers are a key part of successful newsagency marketing. They attract new traffic, drive new money business and position the business as being price competitive and this encourages shoppers to deliver a deeper and more valuable shopping basket.
newsXpress members … finalise your HOT ink! commitment today.
newsXpress Knox is participating in the Mother’s Day Book Sale organised through newsXpress.
Promoted on the flexible and efficient newsXpress promotional table and facing into the mall, the book sale is generating good traffic and sales for newsXpress Knox.
While promoted as a Mother’s Day sale, the range of book titles included is broad, resulting in excellent incremental business from shoppers already visiting the store as well as from those attracted to the store as a result of the book sale.
The newsXpress book strategy is valuable and successful for newsXpress members right across Australia, generating excellent new traffic for high-margin basket-building business.
Congratulations to the team at newsXpress Mortdale in New South Wales for winning Best Dressed Staff in the recent News Partners promotion supporting the Sunday Telegraph newspaper. The $500 prize was shared among all participating staff as a thank you for their personal engagement in the promotion. newsXpress supports promotions like this which add fun and excitement to the retail experience.
newsXpress Shoreline in Tasmania has created a compelling ink display built around the successful newsXpress sub brand HOT ink!
Fitting nicely into a corner in the store, the HOT ink! display features the brands at the core of the HOT ink! offer: HP, canon, Brother, Epson and Lexmark.
Promoted regularly through direct mail catalogues, HOT ink! is a tremendous success for newsXpress members right across Australia.
Outside of catalogue promotions, newsXpress members promote the ink offer with local flyers which are accessible through the newsXpress website and using in-store displays like at newsXpress Shoreline.
newsXpress Beechworth is promoting this excellent Optus Mobile Broadband offer from newsXpress preferred supplier Jenlist on the dance floor.
Through Jenlist, newsXpress members can access a range of mobile phones and pre-paid cards as well as the innovative store within a store offer which newsXpress has been pioneering through severel outlets.
The Optus Mobile Broadband offer at newsXpress Beechworth is terrific as it offers something which most people could use yet often do not think of. It is proving to be a good impulse purchase item. Getting known for carrying items like this can drive good word of mouth – especially in a regional location like Beechworth.
newsXpress locations across Australia are each giving away a Kobo e-reader for Mother’s Day along with a voucher for buying books online. To get in the running, all a shopper has to do is purchase a Hallmark Mother’s Day card. It is as simple as that. In each participating location a Kobo e-reader will be given away.
What a wonderful gift for mum and a wonderful promotion from newsXpress and our strategic partner Hallmark.
In addition to collateral promoting the Kobo offer in-store, newsXpress has produced marketing for use in catalogues, for use by shopping centre management in their promotions and elsewhere externally to the business.
The free Kobo e-reader on offer through newsXpress locations is another reason to do your Mother’s Day shopping at newsXpress this year.
newsXpress Harbourtown in Queensland has been promoting Easter out the front of the newsagency with this terrific display of gifts, cards and eggs. Easter has been a season for promoting the difference in range offered by newsXpress Harbourtown … as it has been at so many newsXpress locations right across Australia.
Falling during school holidays in many locations Australia, Easter 2011 is providing newsXpress members many opportunities to leverage the additional holiday traffic … resulting in good sales not only of Easter products but other products too.
newsXpress Runaway Bay has been promoting Easter out the front of the newsagency offering a good range of Easter gifts and cards, all supported by the newsXpress marketing collateral. The bright and cheerful display has been successful at attracting traffic to the business, driving good sales for the Easter season.
newsXpress Runaway Bay is a new business for newsXpress in the last year. We have successfully brought in people new to the newsagency channel and created a business with supports the principles of newsXpress and carries an excellent range of newsXpress preferred supplier products for everyday as well as for seasons … such as Easter 2011.
newsXpress Toronto has has a wonderful Easter themed welcome for shoppers as they enter the store with newsXpress Easter collateral in the doorway and easily seen from people passing by on the footpath.
The door and the signs open on to a terrific Easter display of cards and gifts for the season.
Connecting with the season from the front door in this way is an excellent approach to more completely embracing the seasonal opportunity.
newsXpress Top Ryde has been promoting Easter outside the store with this terrific newspaper advertisement inviting shoppers in to compete in a lucrative competition. newsXpress encourages members to include external advertising and marketing in the overall business marketing mix, to attract new traffic and to reinforce the value of the newsXpress brand to those who already know the store. Kudos to newsXpress Top Ryde for running this ad.
newsXpress Castle Towers has been promoting Easter right at the entrance to the newsagency with gifts, eggs and greeting cards in separate yet close zones … to provide shoppers plenty of room to navigate the products on offer. the open space between each range is essential given the extraordinary traffic newsXpress Castle Towers generates.
By leveraging the excellent range of products offered by newsXpress preferred suppliers, newsXpress castle towers has put together a range which makes the most of the seasonal opportunity for the business. There are Easter gifts for all ages and situations, to match the excellent range of easter cards from Hallmark for this season.
newsXpress Frenchs Forest has a terrific window promoting an excellent range of Easter goodies to shoppers in their centre.
Using the newsXpress Easter collateral to border the window and their mix of products – eggs, gifts and plush – on the shelves, the result is a tempting and appealing Easter offer which is drawing shoppers into the store for the seasonal purchases.
While Easter is traditionally a last minute shopping season, newsXpress stores are reporting good sales already, before the last week had begun.
newsXpress arranged for all stores to receive a counter display unit and additional collateral for supporting the launch of 
My Kitchen Rules The Cookbook yesterday. Reports through the day indicated that this special treatment of newsXpress stores by the publisher, Pacific Magazines, has worked very well. Our back end replenishment program will enable newsXpress stores to ensure that all customer orders will be satisfied.
newsXpress is demonstrating its point of difference and the value of membership with My Kitchen Rules The Cookbook. Our members yesterday banked margin which many newsagents could not. newsXpress members did this thanks to work from our back office team and thanks to all newsXpress stakeholders working together to make the most of the MKR opportunity.
newsXpress Glendale is promoting their range of Easter products with this table on the dance floor, seen by every customer as they enter and leave the store. This range is in addition to an excellent range of Easter greeting cards. The focus of the range on the table is impulse purchase opportunities. Easter is a terrific season for this. By placing the items as they have, they are making it easier for children to ‘help’ in browsing and shopping … vital for making the most of the Easter range opportunity.
Like many newsXpress locations, Easter 2011 is in full swing with a great range of products and some good fun in-store.
newsXpress has announced details for its May Mini-Conferences. These feature packed one-day conferences will also provide access to excellent supplier deals, exclusive for attending newsXpress members. newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.
Attendance is free thanks to generous newsXpress supplier funding.
Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.
Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.
newsXpress Arana Hills is making excellent use of the newsXpress Easter marketing collateral to draw attention to their Easter gift, egg and card offer … on display at the front of the store. Arranging the posters in this way, with visual depth, is more likely to draw attention to the terrific newsXpress collateral.
Early reports indicate that Easter 2011 is delivering good business for newsXpress stores. Gifts, cards and eggs are all selling well … based on feedback from newsXpress members.
Great displays are key to seasonal promotion success, displays like we can see at newsXpress Arana Hills which offer products across a range of product categories in a good location and which can be easily shopped.
The new Party department at newsXpress Knox is delivering good sales. Plenty is as a result of new traffic generated by the new department.
From helium filled balloons through to party supplies like plates and cups, the new party department brings a feeling of celebration to the shop. The good range of products is generating excellent word of mouth and this is helping bring new traffic.
Planogrammed around a column and on a couple of stands, the party department at newsXpress Knox is situated close to a high traffic location in-store and as a result drives good impulse purchases as well as destination purchases.
More and more newsXpress stores are rolling out party departments, enjoying good margin high customer impact business.
Sales of the new Berocca product offer are firing at newsXpress Riverlink in Queensland.
The fridge (provided free by the supplier) is in an excellent location to drive impulse purchases … and to leverage the teerrific TV campaign currently playing promoting Berocca.
newsXpress got in early with the Berocca opportunity and delivered to members an innovative and commercially valuable impulse purchase opportunity outside the usual product range offered to newsagents.
This Berocca offer is another example of valuable newsXpress innovation in action … helping newsXpress members bank more dollars by embracing innovative opportunities.
By offering a product which is being well promoted on TV, we attach out businesses to the considerable TV ad spend in pursuit of a great win win.