newsXpress Knox is participating in the Mother’s Day Book Sale organised through newsXpress.
Promoted on the flexible and efficient newsXpress promotional table and facing into the mall, the book sale is generating good traffic and sales for newsXpress Knox.
While promoted as a Mother’s Day sale, the range of book titles included is broad, resulting in excellent incremental business from shoppers already visiting the store as well as from those attracted to the store as a result of the book sale.
The newsXpress book strategy is valuable and successful for newsXpress members right across Australia, generating excellent new traffic for high-margin basket-building business.
