Category: Ink

newsXpress members are promoting the latest HOTink! by promoting the in-store give away of Amicroe Touch Tab computers to nearby shoppers. This EXCLUSIVE newsXpress promotion is already generating excellent shopper interest in our low-cost brand-name ink and toner.

Competitive prices, good margin and excellent out of store marketing are combining to make this HOTink! a terrific opportunity for newsXpress members.

newsXpress stores have brand name ink at competitive prices – we beat JB Hi Fi, Harvey Norman, Big W, Australia Post & others.

newsXpress members are actively engaging in driving traffic with the latest HOT ink! campaign that has hit the stores and homes around newsXpress stores. Featuring brand name ink and toner and offering two very special and exclusive opportunities.

HOT ink! in 2014 is all about driving traffic and basket depth. There are several mechanics to this offer that work to the exclusive benefit of newsXpress stores. The mechanics are supported with excellent marketing collateral.

Early feedback from newsXpress members is exciting.

The November HOT ink! Campaign is in full swing across newsXpress stores and the result is an excellent sales surge in member businesses. One newsXpress location has seen sales surge 112% already this month on the back of a strong base for the same period last year.

newsXpress members participating in our November HOT ink! Campaign are benefiting from a valuable traffic burst at a good time of the year as a nice lead in to Christmas.

newsXpress Helensvale on the Gold Coast is boldly promoting the latest HOT ink! campaign with this terrific window display, engaging with the newsXpress provided collateral … and thereby connecting the shopfront of the business with the flyers distributed to homes surrounding the business. newsXpress included the professional posters in our marketing collateral pack earlier this year.

Reports from newsXpress members are of good sales from the latest HOT ink! promotion. Marketing through flyers and in-store promotion are proving to be the key.

A terrific number of newsXpress newsagency marketing group members have signed up for the latest HOT ink! campaign that will promote our range of brand name ink and toner to homes and businesses around newsXpress stores.

This latest HOT ink! promotion is based on an excellent flyer, a new style flyer, pitching well-known products at excellent prices. It’s another newsXpress exclusive offer.

HOT ink! is one of the newsagency channel’s oldest ink promotional campaigns yet newsXpress keeps it fresh with active engagement in fresh collateral, in-store posters and offers from suppliers.

newsXpress members participating in HOT ink! – which is optional – will see a nice traffic and sales lift as a result of this latest campaign.

newsXpress has been running a social media campaign supporting the latest HOT Ink! catalogue. This paid Facebook campaign is in addition to a promotion of the ink offer through hundreds of thousands of home-delivered HOT Ink! catalogues.

The Facebook campaign is an extension of an already successful social media campaign designed to further raise the national profile of newsXpress. The group has already successfully used Twitter and Facebook to drive shopper engagement with our stores around a select number of product opportunities.

The Facebook HOT Ink! initiative was kicked off late last week and in just a few days had achieved an engagement reach of thousands. In using Facebook to promote the HOT Ink! offer, newsXpress is practising what it preaches to its members and doing so solely for the benefit of members … and at no cost to members.

newsXpress members are reporting terrific results from the latest HOT Ink! campaign. The flyer campaign reaching hundreds of thousands of homes has been supplemented by an innovative and exclusive social media campaign reaching many thousands of ink shoppers.

newsXpress continues to innovate with ink, generating new traffic for newsXpress members and a more efficient basket thanks to in-store tactical advice.

The latest HOT Ink! campaign has been supported by the group with free shelf talkers and free customer service cards provided. The customer service cards help newsXpress members provide even better service to ink customers.

From our flyers to our customer service card to our social media campaign, to our in-store collateral, HOT Ink! is a truly integrated campaign run by newsXpress and delivering excellent financial results.

HOT Ink! is optional for newsXpress members.

newsXpress has provided newsXpress members running the HOT ink! success-driven ink marketing and sales campaign with stocks of our exclusive customer care card, a card that helps our customers ALWAYS get the right ink and toner for their printers.

The professionally designed and printed card fits right in the wallet or purse – helping customers have easy access to exact details of each cartridge they need.

This is excellent customer service from newsXpress and its members.

FREE from newsXpress!

newsXpress members are enjoying being in the middle of another HOT ink! campaign, driving new traffic and sales through a national campaign being promoted into letterboxes around Australia.

Promoting a good range of ink and toner from HP, Canon, Epson, Brother and Lexmark, the latest campaign continues the newsXpress strategy of supporting national brands with national advertising and marketing.

In addition to promoting HOT ink! through flyers delivered into homes, some of the feature products in the latest HOT ink! offer are being promoted in our In Store Offices Newsletter this month.

With ink accounting for more than a third of all ink sales, regular HOT ink! campaigns are a vital traffic driver for our member businesses.

newsXpress offers a proven and successful ink strategy which delivers valuable commercial outcomes for newsXpress members.

The latest HOT Ink! campaign run by newsXpress has been a terrific success by all accounts, delivering new traffic in pursuit of great deals for brand name ink.  This new traffic is also buying Christmas and other items, leveraging bonus value from this HOT Ink! campaign.

HOT Ink! continued to deliver the benchmark for ink in newsagencies: excellent brand name products at competitive prices, delivering healthy margin and backed by direct mail, online and TV advertising.

From country towns to shopping centres, newsXpress members are making the most of the ink offer through newsXpress.  From ranging advice through to in-store marketing, the newsXpress ink strategy delivers excellent results again!

The latest HOT Ink! campaign which is just one week old is generating excellent traffic for newsXpress members based on feedback we have been receiving at our national merchandise office.

With the deal-packed two-page catalogues out, product displays up in newsXpress stores and other local promotions being engaged, newsXpress members are banking excellent results from their positioning in the highly competitive ink space.

Thanks to good buying and professional marketing we have another successful HOT Ink! campaign under way, delivering good results for newsXpress members, newsXpress suppliers and newsXpress itself.

The HOT Ink! campaigns run by newsXpress are considered best practice newsagency marketing, delivering excellent commercial results to participating newsXpress members.

newsXpress stores are excited for the new HOT ink! sale which is just a few days away from starting.

Packed with excellent deals around brand name ink, this sale is sure to be another excellent traffic driver from the newsXpress team, delivering new traffic and basket building sales to newsXpress stores.  Participation is optional for newsXpress stores, enabling local decisions to be made on what is appropriate for their business needs.

When it comes to ink there is only one local business to consider: newsXpress.

newsXpress members have signed up for a new HOT ink! ink and toner campaign which is set to kick off in a few weeks.  This latest campaign will continue to excellent success of HOT ink! in driving new traffic for newsXpress members by promoting brand name ink at highly competitive prices.  We know from our years of success with ink that stores which run tis campaign can easily attract new shoppers, many of whom stick to the business not only for ink but also for other products available from newsXpress.