newsXpress has been running a social media campaign supporting the latest HOT Ink! catalogue. This paid Facebook campaign is in addition to a promotion of the ink offer through hundreds of thousands of home-delivered HOT Ink! catalogues.
The Facebook campaign is an extension of an already successful social media campaign designed to further raise the national profile of newsXpress. The group has already successfully used Twitter and Facebook to drive shopper engagement with our stores around a select number of product opportunities.
The Facebook HOT Ink! initiative was kicked off late last week and in just a few days had achieved an engagement reach of thousands. In using Facebook to promote the HOT Ink! offer, newsXpress is practising what it preaches to its members and doing so solely for the benefit of members … and at no cost to members.