HOT ink! deals att newsXpress Bairnsdale

ink-bairnsdale.JPGnewsXpress Bairnsdale is the go to place for ink and toner in Bairnsdale.  They carry the full range of newsXpress ink and toner deals and then some.  Their excellent ink and toner range for Bairnsdale shoppers is backed with great customer service.

With ink being such a habit based product, providing access to a consistent offering backed by excellent service is valuable for any business, especially a newsagency in a competitive marketplace.

The HOT ink! offer newsXpress provides members, such as newsXpress Bairnsdale, enables professional marketing of brand name products at highly competitive prices.  This is terrific for generating new traffic.  

Excellent Ink deals at newsXpress Whyalla Plaza

ink-whyalla.JPGnewsXpress Wyalla Plaza in Toowoomba is making the most of the latest HOT ink! opportunity.  Using newsXpress marketing collateral to drive new traffic and then make the most of this with the display of a broad range of product in-store.

Thanks to the excellent deals and promotions through newsXpress, shoppers at Wyalla Plaza shopping centre in Toowoomba are able to buy ink at competitive prices.  This proves that not all newsagents are expensive as consumer research indicates that they are perceived to be.  No, newsXpress stores, like newsXpress Wyalla Plaza, offer good value shopping opportunities around everyday items like ink.

Ink is a perfect product with which to pitch the business as offering good value.  It is habit based. Shoppers come back again and again once they find a retailer they trust for range, knowledge and price.  They purchase other items with ink too.

People know good deals when they see them.  newsXpress and its members know good deals too.  This is why we support ink … because it performs so well for us.

Great Ink deals at newsXpress Maffra

ink-maffra.JPGMaffra (in Victoria) shoppers are being treated to excellent deals on ink thanks to the new newsXpress Maffra business launching HOT ink! last month.

With a bigger range of brand name ink and toner now available in Maffra at competitive prices, newsXpress Maffra is enjoying excellent results and the kudos of many in-town who are now saving serious money on their ink purchases.

Well done to the newsXpress Maffra team on embracing HOT ink! and banking excellent results from your efforts.

Free Marketing Collateral Helps Drive Ink Sales

inksalesign.JPGnewsXpress sent double sided A1 posters to all newsXpress stores participating in our latest HOT ink! campaign – at no cost.  The professional (and free) posters connect with the national brands which feature in the HOT ink! campaign and help the stores dress appropriately to reflect the value of the HOT in! offer.  Using this newsXpress exclusive collateral along with the colour personalised brochures, our in-store offers newsletter and our How to save Money on Your Print Costs advice sheet combine to give newsXpress stores exclusive and valuable leverage in the valuable and growing ink space.

Did we say that newsXpress provided this additional marketing collateral for FREE?  Yes.  newsXpress often delivers bonus benefits to members and it does this without a marketing levy or additional charge.  Like the national TV campaign – this too is being run without members funding the campaign.

As the article in the Australian Financial Review showed earlier this week, ink is a strong and growing category for newsXpress stores.  It drives excellent traffic and delivers a valuable margin dollars bounce to sales.  newsXpress helps members make the most of the opportunity by providing bonus collateral and tactics with which our members can engage.

HOT ink! at newsXpress Inverloch

ink-inverloch.JPGnewsXpress Inverloch has fully embraced the ink opportunity with this in-store display as well as plenty of external promotion for the latest newsXpress HOT ink! campaign.

Their pitching of the HOT ink! price offer as well as the exclusive newsXpress collateral outlining ways printer users can save money on ink – on top of the ink display – is a good way of showing off the newsXpress point of difference.

newsXpress leads the field in its ink offers, through supplier flexibility, terrific marketing and other in-store promotional opportunities around the category.

Ink Sale a hit at newsXpress Ocean Grove

ink-oceangrove.JPGnewsXpress Ocean Grove is putting the newsXpress marketing collateral to good use in promoting the latest HOT ink! sale.  Their poster arrangement and product display combine to drawn shopper attention to the ink offer.  The pricing of the offer and the range available shows that shopping at newsXpress is more valuable and beneficial than driving out of town to one of the larger retailers.  The newsXpress marketing collateral and pricing strategy helps newsXpress members, like Ocean Grove, to demonstrate that shopping at newsXpress delivers good value … often better value than bigger retailers.

Thanks to newsXpress preferred supplier support, newsXpress members are achieving a competitive margin from ink.

newsXpress Knox Stocks Up For HOT ink! Sale

inksale1.JPGnewsXpress Knox, at Knox City Shopping Centre in Victoria, has stocked up for the latest newsXpress HOT ink! promotion.  Sales have been excellent.  Shoppers are bringing in their flyer to purchase their choice of brand name ink from the flyer … many have commented that the prices are better than nearby outlets such as Dick Smith, JB HiFi, Harvey Norman and Australia Post.

The newsXpress HOT ink! campaign is key to driving new traffic to newsXpress businesses.  It combats the consumer view that newsagencies are expensive.  newsXpress is not expensive.  It is the value place to shop.  Delivering value prices on brand name ink and toner is just one way newsXpress helps its members make this important consumer pitch.

HOT ink! on Sale at newsXpress Leongatha

ink-leongatha.JPGnewsXpress Leongatha is making the most of the latest HOT ink! sale not only in-store but through the use of flyers promoting the latest HOT ink! deals to the community.  By offering an excellent range in-store and promoting top brand products to the community, newsXpress Leongatha is knows as the go to place for ink and toner – quality brand name product at competitive prices.  This is important, especially in regional areas.

Thanks to support from three preferred suppliers, newsXpress is delivering choice to members as to where they source ink and toner.  This choice is valued by newsXpress members as it enables smart spot buying.

Promoting HOT ink! Out The Front of the Newsagency

hotinkstand.JPGnewsXpress Knox is promoting the latest HOT ink! catalogue with tactical placement of a promotional stand at the main entrance to the newsagency. In the stand is a copy of the HOT ink! catalogue which has also been delivered to homes round the Knox City Shopping Centre. Seeing the catalogue as they enter the shop reminds customer that this is where they can access great deals on brand name ink. It pitches the business as a place to shop for value. This is vitally important given that most consumers think of newsagencies more widely as expensive.

newsXpress uses HOT ink! to actively push back against consumer belief that newsagencies are expensive. newsXpress stores are not expensive. Indeed, as our HOT ink! campaign shows, we offer good value deals and help our customers save money.

newsXpress Fernvale Promotes Ink

ink-fernvale.JPGnewsXpress Fernvale is making the most of the latest HOT ink! campaign with a terrific behind the counter display promoting great value HP, Canon, Epson and Brother ink.

Fernvale shoppers are luck to have newsXpress Fernvale as the place to shop for quality and value based ink.

This behind the counter display taps into the HOT ink! brand, makes shopping safe and shows off ink as an impulse purchase item at the sales counter.

The latest HOT ink! promotion is running in newsXpress stores right around Australia.

Shelf Talkers Set Help Promote Hot ink! Campaign

inkshelf.JPGIn addition to a terrific catalogue promoting the latest HOT ink! campaign which has just started, newsXpress has delivered to stores professional shelf talkers to help drive in-store promotions of the broad range of ink on offer.

We know from past experience that professional shelf talkers help drive sales. They improve the shopper experience, lift the look of the ink department and make product placement easier.

newsXpress provides shelf talkers for HOT ink! campaigns to members at no cost.

Covering the bases and delivering valuable bonus collateral is part of what a good newsagency marketing group does.

Preparing for HOT ink! at newsXpress Gatton

ink-gatton.JPGnewsXpress Gatton has refreshed their ink offer in advance of the latest newsXpress exclusive HOT ink! ink and toner campaign which kicks off tomorrow in newsXpress stores right across the country.

Refreshing the range based on local sales trends and in line with advice provided surrounding each HOT ink! offer is something all proactive newsXpress members do, to make the most of each HOT ink! marketing campaign.

Thanks to support from our three supplying wholesalers and national brands such as Epson and HP, newsXpress members are able to offer brand name ink and toner at competitive prices.  Key to success with this is a well stocked and laid out display.

Great ink deals at newsXpress Pakenham

ink-pakenham.JPGnewsXpress Pakenham has been offering competitive deals on ink thanks to the latest HOT ink! promotion.  Competing with Officeworks and other major retailers in Pakenham, newsXpress Pakenham has been building a reputation as the go to place for ink thanks to excellent customer service. Band name products and competitive HOT ink! pricing.  Selling through quickly, sometimes it is a race to keep up with demand during a HOT ink! promotion.

Great Ink Offer at newsXpress Ivanhoe

ink-ivanhoe.JPGnewsXpress Ivanhoe, like many newsXpress stores has been offering the latest HOT ink! offer with a terrific display in-store.  Local Ivanhoe shoppers looking for ink have access to a good range of brand name ink and toner at very competitive prices.  This is the HOT ink! message – great value of the the shopper and great value for the retailer … thanks to an excellent series of supplier partnerships in the ink space for newsXpress members.

HOT ink! has driven excellent growth across the newsXpress group in March.  Well done to everyone involved and thank you for your support.

Ink Sale Growth at newsXpress Maryborough

ink-maryborough.JPGnewsXpress Maryborough is recording excellent growth in ink sales thanks to the latest HOT ink! promotion launched at the start of the month. Customers are coming in with the flyer, seeking out the excellent deals on offer.

This latest HOT ink! flyer continues the leadership of the newsXpress retail network for ink. We are supporting quality national brands with professional and success driving marketing.

In addition to excellent prices for ink, our newsXpress team of stores provide excellent customer service.

Our stores are banking excellent margin dollars thanks to the negotiation skills of our merchandise team. We ensure that we help our members make the maximum margin possible. Too often we see national buyers keep margin for themselves.

HIT ink! at newsXpress is a real winner. The success at newsXpress Maryborough is an excellent example.

Making the Most of the HOT ink! Opportunity

ink-yarram.JPGnewsXpress Yarram has been promoting the newsXpress HOT ink! range with an excellent window display … offering a real sense of retail theatre.

Bright and bold, this display is a real eye catcher in the main street of Yarram, Victoria.  It says that newsXpress Yarram is the go to place for ink. It connects the store with the HOT ink! flyers sent out promoting the latest ink specials.

Well done to everyone involved! This is a terrifically creative window display.

newsXpress newsagencies across Australia are offering great-value highly competitive deals on ink.  Shoppers who compare are seeing the genuine savings delivered by shopping at newsXpress.  newsXpress members who compare are thrilled at their competitive position and the excellent margin they are making from ink thanks to newsXpress commercial deals.

Great Ink deals in Mornington, Victoria

ink-mornington.JPGnewsXpress Mornington Central is attracting new shoppers thanks to the latest HOT ink! campaign being run by newsXpress.  With competitive prices and wonderful customer service, Jeff and the team are winning business from other ink outlets in Mornington.

While other retailers claim to have the cheapest ink prices in Mornington, newsXpress Mornington has actually delivered the cheapest.  Customers respect this, it builds trust.

Built around brands consumers know and trust, the newsXpress HOT ink! promotion focuses on Epson, Canon, HP, Lexmark and Brother.  newsXpress stores buy at highly competitive prices, access professional marketing for a low cost and share in exclusive tactics and strategies for growing ink sales.

Congratulations to newsXpress Mornington for growing the newsXpress brand on the peninsular in Victoria.

Great Ink Deals in Bairnsdale Victoria

ink-bairnsdale.JPGnewsXpress Bairnsdale is promoting the latest HOT ink! flyer with a terrific in-store display showing off the full range of brand name inks available. Segmented by brand, the range is easy to browse and shop. The newsXpress supplied price tickets add a nice touch to an already professional and bold display.

With such an excellent display on show and highly competitive prices on offer, newsXpress Bairnsdale attracts ink shoppers from a wide area.  The commitment to ink shows the newsXpress difference in action!

Newsagency marketing group value on show at newsXpress

newsXpress newsagents located near Lucky Charm newsagents and Nextra newsagents are enjoying the latest HOT ink! campaign since the newsXpress prices are better than the Lucky Charm and Nextra prices … better than all for nextra and better than all but two for The Lucky Charm.  What is even better is that newsXpress newsagents are banking excellent margin dollars while maintaining highly competitive prices.

This head to head competition between the three marketing groups is interesting in that Nextra and the Lucky Charm are claiming everyday low prices and best prices guaranteed respectively.  Lucky Charm meets the claim by offering to beat other’s prices by 5%.  We consider that to be lazy marketing.  newsXpress stays away from such claims in its marketing materials and actually delivers better prices.

At newsXpress, when it come to ink, shoppers win, newsXpress members win and our preferred suppliers win.

There is a considerable difference when it comes to newsagency marketing groups as the current ink promotion being run by all three shows.

Shoppers Save Money on Ink at newsXpress

hotink.JPGnewsXpress stores across Australia are helping shoppers save money on brand name ink and toner with the latest HOT Ink! campaign which started four days ago.

Featuring excellent prices for ink from HP, canon, Epson, Brother and Lexmark, the latest HOT Ink! campaign pitches newsXpress stores against the major retailers and other newsagents.

The newsXpress prices 25% less than major competitors – up to 25% less … delivering real savings on ink to newsXpress shoppers.

By selling brand name ink we are delivering access to quality ink which printer users trust.

The latest HOT Ink! promotion is being supported with a catalogue sent to hundreds of thousands of homes, flyers being distributed to shoppers in newsXpress stores, posters being used in some major shopping centres and excellent high-impact in-store displays.

While others promote their ink offer saying they offer EVERYDAY LOW PRICES, newsXpress actually delivers on the low prices promise.

Yes, this is the newsXpress difference.  While other claim that they have deals, we deliver the deals. The proof is in letterboxes across the country right now.