newsXpress Reservior is running a strong Mother’s Day campaign around a broad selection of gifts as well as greeting cards. Starting from the shop and working back, they are using the newsXpress marketing collateral to tell the story in-store above the products they have on offer.
With Mother’s Day an important season for the community in Reservoir, the team at newsXpress Reservoir is making a strong and competitive pitch for the business.
newsXpress Middle Park is using the newsXpress Mother’s Day marketing collateral to anchor their terrific and comprehensive Mother’s Day greeting card selection which features Hallmark and For Arts Sake Mother’s Day cards.
The newsXpress Mother’s Day collateral has been a huge success this year – we have received excellent feedback from members and suppliers who like how it connects with collateral from other suppliers.
The team at newsXpress Robina has created an enticing Mother’s Day story right across the front of the shop. Wiht the Hallmark Mother’s Day cards as the centrepiece, their Mother’s Day range includes the full Darrell Lea range and a terrific selection of gifts. Their approach shows what can be done to create the same value you would usually see in an outpost but in-store. It would be hard to walk past the store in the mall and not be drawn to the excellent display.
With so many people looking to buy a newsagency, newsXpress has developed help to structure consistent best-practice advice on the processes of buying a newsagency, selling a newsagency and opening a new newsagency. We are able to assist people new to the newsagency channel to get into the business easily thanks to the years of experience available within our management and operational teams.
Our newsagency experience ranges from in-store department management to newsagency ownership. We draw on this for the buying a newsagency and selling your newsagency advisory services we offer.
newsXpress is hosting two important member meetings next week:
Bookings can be made via the newsXpress website. We have a packed agenda with several value-based announcements as well as some excellent business building content. newsXpress members who want to get the most from their group involvement will be there.
You can’t miss Mother’s Day at newsXpress Harbour Town. From a terrific card display at the entrance to this wonderful display on the dance floor the shop the business is abuzz with Mother’s Day cards and gifts. The display shows they understand the importance of retail theatre at newsXpress Harbour Town.
Connecting the posters to create a billboard as they have done is an excellent drawcard as this can be seen from outside the shop. The poster placement also leaves plenty of room on and around the product display to promote the Mother’s Day gifts. Well done to everyone involved!
The team at newsXpress Gatton has embraced the floral theme of Mother’s Day from our marketing collateral and enhanced their display with flowers flowing from the newsXpress posters. Their handiwork brings the display to life and draws attention to the cards and gifts on offer for Mother’s Day. Everyone browsing the shop will notice the display. This embeds the business as top of mind when it’s time to make a Mother’s Day purchase.
Well done to everyone involved at newsXpress Gatton.
newsXpress Beechworth (VIC) is promoting their Mother’s Day offer with a beautiful window display. Hallmark Mother’s Day cards, gifts and books are the core items being promoted in their window which fronts the street.
The Hallmark and newsXpress marketing collateral work well together.
The window display embraces the heritage theme of Beechworth.
As the photo shows, a good window display is about connecting with the season in a way designed to attract passers-by in to browse and shop. Well done to all involved!
The winner of one of eight premium bikes from our newsXpress exclusive Back to Work promotion was happy to pick up their prize at newsXpress Knox (VIC) last week. This lucky customer is one of many who has visited our Knox store in the four months since it opened. The back to Work catalogue generated excellent traffic for the business as has the current HOT Ink! campiagn. External marketing such as this is key to finding new traffic for any business but especially for a new business like newsXpress Knox.
newsXpress Scott’s Lismore has a terrific Mother’s Day display which draws people into the store for cards as well as gifts. Blending the Hallmark collateral with the newsXpress collateral works well – as the photo shows. Located on Woodlark Street in Lismore, this store is a credit to Luke and Trina Scott who carry on cherished family tradition.
newsXpress Clarendon (VIC) has a Mother’s Day gift range and an excellent range of Hallmark Mother’s Day cards on display for this important retail season. Facing onto the busy Clarendon Street in South Melbourne, the folks at newsXpress Clarendon are making the most of passing foot traffic to pitch their Mother’s Day story. They are doing this with the support of Hallmark and newsXpress collateral to promote the season. Customers shopping for newspapers, magazines and stationery cannot miss the Mother’s Day offer.
newsXpress members are reporting excellent sales from the latest HOT Ink! campaign. HOT Ink! has been promoted by close to 1 million flyers into letterboxes as well as a mixture of some local print and radio. This is bringing new traffic to newsXpress stores. Each new customer is an opportunity for sales beyond ink. They are also an opportunity for repeat business – we understand the loyalty of ink customers once they have found a retailer offering what they want at a competitive price. This is what HOT Ink! drives for newsXpress members.
In-store, HOT Ink! is supported with flyers as well as professional shelf talkers.
newsXpress is proud to be the innovator when it comes to driving traffic for printer ink and toner for newsXpress locations right around Australia. Our members are banking terrific rewards.
newsXpress is proud to be the first retail network to offer preorders for the 2011 Lady Gaga calendar. Our marketing team has put together an exclusive and attractive preorder form which guarantees preferential access to the 2011 Lady Gaga calendar the moment they are released to retail.newsXpress took the same initiative last year with the Michael Jackson calendar and already this year has started promoting the Justin Beiber calendar.
Our support for this much anticipated Lady Gaga calendar will help newsXpress members maximise revenue and margin well before its is released. Presales data will help manage inventory at the store and group level.
newsXpress stores across Australia are gathering entries for their local Mother’s Day giveaway. The prize this year is a luxury hamper packed with pampering goodies for mum. To enter, all you need to do is purchase a Hallmark Mother’s Day card, complete the entry form and place it in the specially marked entry box. The Hallmark range for Mother’s Day 2010 is extensive and includes the popular Hallmark sound cards and the recordable Hallmark sound cards.
Across Australia, newsXpress businesses, their owners, employees and connected families take time today to remember the Anzacs and indeed all who have served this great country of ours.
We are privileged in our businesses to connect with local communities in many personal ways. The stories we have heard of bravery and challenges flowing from those who have put their lives on the line for Australia touch our hearts.
So, today, we salute, remember and give thanks for the fallen and all who have served.
newsXpress stores across Australia are the first to offer preorders for the 2011 Justin Bieber calendar. Our marketing team has put together an exclusive and attractive preorder form which guarantees preferential access to the Justin Bieber calendar the moment they are released to retail.
newsXpress took the same initiative last year with the Michael Jackson calendar with tremendous success – preselling close to 1,000 calendars.
Our support for this much anticipated calendar will help newsXpress members maximise revenue and margin before release.
newsXpress is proud to have be offering newsXpress members exclusive access to partworks support which helps ensure supply and other benefits to enable newsXpress members achieve greater success from partworks products.
We understand the commercial value of partworks in terms of new traffic and sales efficiency. We leverage this through a good supplier relationship to the benefit of newsXpress members.
newsXpress Redcliffe (QLD) makes a strong pitch for Mother’s Day business with this stunning display at the front of the store and into the dance floor. They are making excellent use of gifts from newsXpress preferred suppliers, cards from Hallmark – including the sound cards which feature on Hallmark’s TV commercials – and exclusive newsXpress marketing collateral.
The gift table is one of the flexible gift tables newsXpress has become famous for in recent years with many newsagents copying them.
Mother’s Day cards, books and gifts are being promoted on the dance floor at newsXpress Loengatha (VIC). These are all part of the newsXpress Mother’s Day offer – a broad range of good margin gifts catering to the interests of mums of all ages and situations. The team at newsXpress Leongatha has created a wonderful Mother’s Day environment by framing the gifts with cards as they have done.
newsXpress Gympie (QLD) is promoting the latest newsXpress HOT Ink! deals on large posters placed on the footpath in front of their business. The brilliant posters draw attention to hero brand-name ink and toner products which feature in the HOT Ink! #14 catalogue produced by newsXpress and which has just been distributed to a million homes around the country.
Warrick and the team at newsXpress Gympie are demonstrating the importance of markeing by promoting the latest ink deals through flyers, posters in-store and these posters out the front of the shop. The co-ordinated saturation campaign makes it clear to everyone in Gympie that the best placefor printer ink locally is newsXpress Gympie.