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newsXpress first with Justin Bieber calendar promotion

newsXpress stores across Australia are the first to offer preorders for the 2011 Justin Bieber calendar. Our marketing team has put together an exclusive and attractive preorder form which guarantees preferential access to the Justin Bieber calendar the moment they are released to retail.

newsXpress took the same initiative last year with the Michael Jackson calendar with tremendous success – preselling close to 1,000 calendars.

Our support for this much anticipated calendar will help newsXpress members maximise revenue and margin before release.

Exclusive Partworks offer

newsXpress is proud to have be offering newsXpress members exclusive access to partworks support which helps ensure supply and other benefits to enable newsXpress members achieve greater success from partworks products.

We understand the commercial value of partworks in terms of new traffic and sales efficiency. We leverage this through a good supplier relationship to the benefit of newsXpress members.

Mother’s Day at newsXpress Redcliffe

newsXpress Redcliffe (QLD) makes a strong pitch for Mother’s Day business with this stunning display at the front of the store and into the dance floor. They are making excellent use of gifts from newsXpress preferred suppliers, cards from Hallmark – including the sound cards which feature on Hallmark’s TV commercials – and exclusive newsXpress marketing collateral.

The gift table is one of the flexible gift tables newsXpress has become famous for in recent years with many newsagents copying them.

Mother’s Day at newsXpress Leongatha

Mother’s Day cards, books and gifts are being promoted on the dance floor at newsXpress Loengatha (VIC). These are all part of the newsXpress Mother’s Day offer – a broad range of good margin gifts catering to the interests of mums of all ages and situations. The team at newsXpress Leongatha has created a wonderful Mother’s Day environment by framing the gifts with cards as they have done.

newsXpress Gympie promotes printer ink deals

newsXpress Gympie (QLD) is promoting the latest newsXpress HOT Ink! deals on large posters placed on the footpath in front of their business. The brilliant posters draw attention to hero brand-name ink and toner products which feature in the HOT Ink! #14 catalogue produced by newsXpress and which has just been distributed to a million homes around the country.

Warrick and the team at newsXpress Gympie are demonstrating the importance of markeing by promoting the latest ink deals through flyers, posters in-store and these posters out the front of the shop. The co-ordinated saturation campaign makes it clear to everyone in Gympie that the best placefor printer ink locally is newsXpress Gympie.

Great printer ink deals at newsXpress

HOT Ink! #14 flyers have hit close to 1 million homes across Australia offering excellent deals in printer ink and printer toner. Based on respected brands HP, Canon, Brother, Epson and Lexmark, the newsXpress HOT Ink! #14 flyer offers HOT prices for quality brand name product. No compatibles, just brands from the original manufacturers which shoppers can trust.

To support HOT Ink! #14, stores have been sent marketing collateral kits including the shelf talkers shown in the photo. These help present the product professional and drive sales efficiently.

Two newsXpress finalists in ACP Magazines’ Retail Scholarship award

newsXpress is proud to see two newsXpress representatives among the three finalists for the 2010 Connections Retail Scholarship.

Fiona Matthews from newsXpress Salamander Bay and Jason Schwarten from newsXpress Forest Hill are in the finals which will be judged in Sydney next week. The winner receives seat on the next Westfield World Retail Study Tour. The major prize, valued at $18,304, runs for 17 days and visits Tokyo, Los Angeles, New York, London, and Barcelona.

The judging of all entries was undertaken by a panel of retail experts without the entries identifying the entrants name or the newsagency with which they are connected.

newsXpress wishes Fiona and Jason the best for next week’s tough judging.

Mother’s Day at newsXpress Bairnsdale

The team at newsXpress Bairnsdale (VIC) has put together a terrific window promoting Mother’s Day – demonstrating the wonderful blending of newsXpress and Hallmark developed marketing collateral.

Promoted in the window display is the Hallmark Mother’s Day sound cards as well as a terrific selection of Mother’s Day gifts.

The is attractive and commercially focused all at once – an ideal blend for a community focused newsagency.

Proud to support the QNF

newsXpress is proud to support the Queensland Newsagents’ Federation as a Platinum Sponsor of their State Conference today in Brisbane. As a sponsor of many years standing, newsXpress respects the work of the QNF and is grateful for an opportunity to once again put something back into this body which so well helps newsagents.

In addition to financial support, newsXpress will have a full contingent at today’s conference including senior management and our on the ground Business Development team – those working at the coal face helping newsXpress members transform their businesses.

Four creative winners at Yarram

The four winners of the Easter colouring competition were happy to be photographed outside newsXpress Yarram (VIC) when they came in to collect their prizes. The extent of entries can be seen in the background with artwork covering the windows – there is considerably more than in the photo. What a terrific result for newsXpress Yarram, and the fine young artists in their midst.

Awards like those at Yarram were made across the country as newsXpress members heaped praise on winners in local easter colouring competitions.

newsXpress members targeted by The Lucky Charm

newsXpress members are being targeted by The Lucky Charm trying to convince them to swap brands. The Lucky Charm team is out pushing because we have excellent members in our group and because newsXpress does not force members to stay through a long term contract. NewsXpress members stay with us because they want to where TLC members do not have the luxury of freedom until their five year iron-clad contract comes to an end.

One member approached by TLC told us they are happy to stay with newsXpress over The Lucky Charm because of how newsXpress is helping them transform their business with new traffic, better margin and greater sales efficiency. A check of the card rebate showed them how much better off they are staying with newsXpress.

Newsagents joining The Lucky Charm are, in our view, handcuffed to the group. A read of the franchise agreement by a lawyer will help prospective members of The Lucky Charm to understand the extent of the handcuff. There is the five year term as well as constraints surrounding the sale of the business. This makes getting out near impossible.

newsXpress does not believe in handcuffing members to the group for a long period and through a complex contract. Rather, we want members to stay with us because they want to stay. This is a newsXpress difference.

While we are flattered that The Lucky Charm is aggressively targeting newsXpress members, we felt it appropriate to encourage greater transparency around core elements of their pitch.

Mother’s Day collateral from newsXpress

newsXpress shipped Mother’s Day marketing collateral to all member locations several weeks ago. The newsXpress exclusive A1 double-sided posters reflect the bright and love-centred sentiment of the season. The artwork is a reminder for shoppers without getting in the way of other Mother’s Day collateral.

Our artwork has been carefully designed by our marketing and design teams to compliment artwork from core suppliers.

This artwork, like that for all seasons supported by newsXpress, has been provided without additional cost to members.

Another happy newsXpress winner

Cailin Wright is the happy winner of our Easter colouring competition at newsXpress Knox in Victoria. She was happy to come in and collect her prize hamper of chocolates, plush and other gifts.

Cailin was one of many entrants in newsXpress colouring competitions run around Australia in newsXpress stores this Easter. Our members used the opportunity to promote customer and community engagement as well as having fun.

Mother’s Day at newsXpress Eli Waters

The team at newsXpress Eli Waters has setup their first Mother’s Day display for the 2010 season. They are using gifts from the newsXpress range and newsXpress Mother’s Day marketing collateral provided free to newsXpress members.

the offer will expand as Mother’s Day approaches.

There is good evidence to suggest that going out early with a season like Mother’s Day, right after Easter, is appreciated by shoppers. newsXpress and partner suppliers support this with early access to product and collateral.

Easter at newsXpress Deception Bay

The window display at newsXpress Deception Bay reflects the colour and excitement of Easter. It is a real feature of the centre and a draw-card for the business.

While in-store the newsXpress collateral is used to full advantage, the window display is used to create wonderful retail theatre. The display is a wonderful of excellent visual merchandising.

Easter colouring competition at newsXpress Milsons Point

Entrants for the Easter colouring competition at newsXpress Milsons Point have their artwork on display in the window for friends, family and the locals to see and admire.

There has been no shortage of entries for this popular competition. The friendly team at newsXpress Milsons Point have made the most of the opportunity to better connect with their local community and to show off the newsXpress difference.

newsXpress encourages members to show off the art in the window as it gives the artists an audience and it shows the community that the business cares.

Happy Holidays

newsXpress wishes Roger and Lesley Bortfield, our NSW/ACT Business Development Managers and Rob Henderson, our National Merchandise Manager, happy and safe travels as they head overseas to far away places for their respective vacations. Roger and Lesley will be in the USA and canada and Rob will be in the UK.