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newsXpress exclusive 2012 diary marketing collateral key to driving diary sales

The collateral created exclusively for newsXpess stores promoting the 2012 diary range is proving to be invaluable in signposting and promoting the diary range.

By hanging the double sided posters above the 2012 diary offer, our stores are making shopping easy for diary customers. This placement is also turning browsers for other products into diary shoppers. Diaries are the type of product people will purchase once reminded that they need to get in early to find what they want.

newsXpress has provided excellent support for members in making the most of the 2012 diary opportunity. From product buying early this year through to in-store ranging and now to marketing, the newsXpress support and help is guiding members to make the most of this excellent seasonal product mix.

From our in-store Business Development Managers to our merchandise team, the newsXpress team works together to help newsXpress members make the most of not only diary opportunities but a broad range of merchandise opportunities. We help newsXpress members drive new traffic, achieve a deeper shopping basket and negotiate for better margin.

Catering to the biggest newsagency shopper demographic

Thanks to excellent shopper demographic data from several of our supplier partners, newsXpress is able to guide members to range appropriately to the most valuable shoppers likely to visit our stores.

The Victorian Gardens range from one of our suppliers, History and Heraldry, is an excellent example of a range which is a perfect fit for our businesses.

We have newsXpress specific terms for this and other ranges from the supplier. This is the valuable newsXpress difference in action – product intelligence and margin benefits.

Appealing to female shoppers and those 35+, this range is selling very well in newsXpress stores which have taken on the opportunity.

By looking at greeting card and other category level sales we are able to help newsXpress members assess whether range opportunities like this will work well in a newsXpress location.

The wonderful Victoria Gardens is working in a broad range of newsXpress locations: city, country, shopping centre and high street.

Smurf sales success at newsXpress Sorell in Tasmania

newsXpress Sorrell in Tasmania is another newsXpress location which made the most of the Smurf opportunity.

Thanks to excellent buying by our merchandise team, newsXpress members had access to Smurf products in advance of the release of the Smurf movie. This helped drive traffic and build better shopping baskets.

Using Sesame Street products to attract shoppers

newsXpress Pakenham has been using this excellent lamp post merchandise unit to attract shoppers into the newsagency to browse their range of Sesame Street plush and other items in their plush range. Click on the image to see a bigger version of this photo.

By using such a well known brand like Sesame Street to attract shoppers, newsXpress Pakenham is making the most of an opportunity from one of our newsXpress preferred suppliers.

newsXpress Nambour promotes toys and nooks

newsXpress Nambour is having fun promoting toys and nooks with this placement in a good location in-store. Click on the image to see a larger version.

Toys are proving to be a lucrative category for newsXpress stores. they fit beautifully with greeting card sales. They also attract new traffic during school holidays. Both offer excellent opportunities for driving incremental business.

newsXpress merchandise deals see toys and nooks land in our stores at competitive prices.

2012 diaries on show at newsXpress Top Ryde City

newsXpress Top Ryde City in NSW is promoting 2012 diaries with this terrific display at the front of the newsagency. Covering personal and business needs, this diary range is typical for what shoppers can expect in a newsXpress store across Australia.

Offering an excellent range and supported with newsXpress collateral, the 2012 diary range of Top Ryde City is sure to sell well as 2012 gets closer.

Tactical placement drives Optus handset sales

newsXpress Maryborough in Victoria has been promoting Optus handsets and Optus SIM packs with this placement of the Optus dump bin on the newsagency shop floor – passed by most shoppers as they head to the sales counter.

By engaging with the Optus in-store promotional opportunity, newsXpress members have unlocked for themselves a 100% increase in Optus recharge margin.

This is another newsXpress margin building opportunity for newsXpress members from our national merchandise team and our friends at Jenlist.

The Sticker Family launches wheelchair range

The Sticker Family has launched new stickers for family members in wheelchairs. The new range has been selling well in newsXpress stores across Australia, they are a welcome extension to the popular range of My Family stickers from The Sticker Family.

newsXpress stores have embraced The Sticker Family opportunity to wonderful success for newsXpress members. The marketing collateral generates new traffic for our stores when positioned out the front of our businesses. The back end processes established in newsXpress businesses makes this range very efficient for us to sell.

Smurf Kinder Surprise sales success on impulse at the sales counter

newsXpress members are reporting excellent sales success with the Smurf themed Kinder Surprise candy and toy products. Connecting with the bigger Smurf range sourced by the newsXpress merchandise team, this counter offer has proven to be an excellent basket building opportunity for proactive newsXpress members. Some store report selling five and more double-layered units of these Smurf Kinder Surprise products.

the Smurf movie and associated products has been a terrific commercial success for newsXpress stores, delivering excellent new traffic and wonderful basket building sales.

Promoting calendars and boxed Christmas cards

newsXpress Terrigal has been promoting Hallmark boxed Christmas cards and a good range of 2012 calendars just inside their front door with this display. Sales are already strong for both categories of products, delivering early seasonal sales. By placing the two categories together, the newsXpress Terrigal team is able to use traffic generated by one to drive sales of the other and vice versa. As trade evolves in the run up to Christmas and the New Year, the business will refresh and adjust its offers to make the most of opportunities.

Promoting the Facebook connection

Like many newsXpress members, newsXpress Glendale has established a Facebook page. They are promoting this at their lottery counter with this simple reminder to shoppers as shown in the photo. newsXpress Glendale makes special offers to customers who ‘like’ their Facebook page. They also use this channel to communicate news to customers.

lalaland and Simson cards at Ascot Vale

newsXpress Ascot Vale offers an excellent range of cards to Ascot Vale shoppers including the latest from lalaland, a new newsXpress preferred supplier.

Behind the lalaland spinner you can see the Simson range on the wall. Simson is also a newsXpress preferred supplier, offering an excellent range of everyday and lifestyle cards for all card giving occasions.

Click on the image to see a larger version of this photo.

Complete Wedding magazine promotion

newsXpress Lismore Square has been promoting Complete Wedding magazine from newsXpress preferred supplier Universal Magazines with this promotional display placement at the front of the newsagency, facing shoppers as they enter the business.

This is a perfect time to be promoting wedding magazines and Complete Wedding is an excellent magazine to promote.

newsXpress members have access to bonus margin from Universal Magazines as a reward for achieving an agreed level of sales growth on a year on year basis.

Complete Wedding is one of a range of excellent titles from Universal which newsXpress members can support knowing that they have broader support from newsXpress. Universal titles feature on our in store radio and other promotional channels.

Halloween at newsXpress The Gap in Queensland

newsXpress The Gap in Queensland has been having fun with Halloween already thanks to this display of Halloween products on show.

Even though the day is just under a month a way, newsXpress stores are already reporting good sales of Halloween products.

Thanks to our excellent buying, newsXpress stores are price competitive with Halloween products.

Optus promotion at newsXpress Top Ryde City

newsXpress Top Ryde City has been promoting Optus handsets and Optus SIM packs with thanks to collateral and display units provided by Optus and our friends at Jenlist … a preferred supplier to newsXpress. The tactical placement of the promotion at the counter ensures that it is seen by shoppers and opens the opportunity for impulse purchase.

The keen pricing of the Optus enables handsets makes them an appealing impulse purchase.

newsXpress Phonecard Promotion Drives Sales

newsXpress corporate store at Knox City Shopping Centre is enjoying excellent growth in newsXpress phonecard sales thanks to promoting in several high traffic points within the business including out the front of the shop where the simple yet effective display in the photo is showing. Promoting the newsXpress phonecard not only helps our customers save money on overseas and interstate calls, it also promotes the newsXpress brand every time the card is used. This is a terrific win for newsXpress shoppers, newsXpress members and our partner behind the newsXpress phonecard.

Promoting the Hallmark recordable storybook range

The wonderful Hallmark recordable storybook range from has been on show behind the counter with this terrific display at newsXpress Knox at Knox City Shopping Centre in Victoria. The display takes up the entire feature area at the back of the counter:

This display not only shows off the excellent range of products but leverages the Hallmark brand.

Promoting the newsXpress magazine Club Card, the most successful newsagency loyalty program ever

newsXpress Runaway Bay is promoting the newsXpress Magazine Club Card on the plasma screen above their weekly magazine feature display. This promotion is certain to help drive sales of magazines as shoppers at Runaway Bay realise the excellent value achieved from using the Magazine Club Card. The newsXpress Magazine Club Card is the most successful and valuable loyalty program in the history of the newsagency channel and it is being well leveraged by the happy team at newsXpress Runaway Bay.

2012 calendar range at newsXpress Upper Edward Street

2012 calendars are already selling at newsXpress Upper Edward Street where their calendar range includes this impulse purchase unit on the shop floor. Showing off calendars in several locations can be a good way to leverage impulse purchases from shoppers as they move around the newsagency.

Using newsXpress exclusive calendar collateral is an excellent way to draw attention to the calendar range as it promotes range and not just the calendars in the stand on display.

Marketing collateral for promoting the school holiday connection

newsXpress stores are wonderful places for school holiday shopping. We have an excellent range of products … craft items, magazines, toys, games. To help promote newsXpress as places of school holiday fun, newsXpress has created marketing collateral. Two different sets of artwork have been provided to newsXpress members, each in A3, A4 and A5 sizes.

This is another example of newsXpress adding value for members. We have published marketing collateral for more than thirty-five marketing campaigns in addition to the major seasonal campaigns.