Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Promoting The Blob at newsXpress Watergardens

Here is one of the displays of The Blob from newsXpress Watergardens. We have been co-locating the product to make the most of the exclusive opportunity. The photo shows more good use of the bold collateral provided free by newsXpress.

Placement like this right now to leverage the TVC is vital.

Click on the image for a larger version.

Great Halloween promotion at newsXpress Ocean Grove

Check out the wonderful floor display of Halloween product that has been on show at newsXpress Ocean Grove.

This perfect placement on the shop floor facing shoppers as they enter the business has been working a treat.

Capped with our newsXpress collateral and enhanced with excellent product placement, this display is a good example of why Halloween works – it’s a season of fun for all ages, coming at the right time of the year for our success and shopper enjoyment.

newsXpress shows great leadership with its support for Halloween.

Excellent Halloween promotion at newsXpress Ascot Vale

newsXpress Ascot Vale has build on success over previous years with an excellent floor display promoting all things Halloween.

On offer has been an excellent range of products.  This has been backed by terrific visual merchandising and great use of the newsXpress Halloween collateral.

Visible from out in the street and easily from in-store, this display shows that newsXpress Ascot Vale owns Halloween in Ascot Vale.

Halloween continues to grow for plenty of newsXpress members, delivering excellent business from new and existing customers. We have members reporting excellent growth.

Glitter pumpkins a hit for Halloween 2012

The glitter pumpkins from one of our newsXpress preferred suppliers have been selling very well this Halloween. The early in the season success has continued with some stores ordering extra stock and selling through. The glowing pumpkins have been purchased for offices, homes and even schools as more and more people engage in the fun season.

newsXpress leads in Halloween success 0- with access to excellent products at competitive prices and delivering best-practice margins.

Halloween at newsXpress Woden

Check out how newsXpress Woden has been promoting Halloween 2012 in-store.  This eye catching display and the terrific use of the exclusive newsXpress collateral attracts shoppers … delivering a good result for the season.

Genuinely engaging with a seasonal opportunity reaps rewards for smart newsXpress members. This is what has been happening at newsXpress Woden.

You have to reach and grab shoppers – with compelling displays, good product offers and professional collateral.

Halloween impulse promotion at newsXpress Malvern Central

newsXpress Malvern Central has been promoting Halloween on the shop floor facing shoppers as they enter the business with this impulse placement.

Halloween is an excellent season for newsXpress members, driving new shopper traffic and excellent impulse purchases.

newsXpress members had early access to a broad range of Halloween product at excellent prices. Bing competitive against the majors and maintaining 60% margin is an excellent story, a testament to terrific negotiations from newsXpress on behalf of members.

newsXpress Malvern Central, like other newsXpress members, drives its own success from purchasing through to merchandising.

Brilliant window display for 2013 diaries

Check out the amazing, wonderful, brilliant window display created by the team at newsXpress Bairnsdale for promoting the 2013 diary range.

Click on the photo to see the detail – how they created a page from a calendar.  The work they have put in to create a classy and visually stunning promotion for their 2013 diary range.

This is excellent visual merchandising and is sure to drive traffic for the newsXpress business and sales across the counter.

Well done to everyone involved.

Excellent calendar range at newsXpress Sunbury Square

Sunbury shoppers have only one place to go for an excellent range of 2013 calendars – newsXpress Sunbury Square. The 2013 calendar range is broad, easily shopped and provided with excellent customer service – thanks to support from newsXpress preferred suppliers.

This is the way to display calendars – well laid out, easily shopped and facing shoppers as they enter.

newsXpress Emerald supports Pink Ribbon Day

Kudos to the team at newsXpress Emerald for their active support of the Pink Ribbon campaign today.

This engagement in such an important cause is wonderful … certain to be appreciated by the community.

newsXpress Emerald regularly engages in the shop on community campaigns – showing a concern and commitment to causes and issues that is to be admired.

Well done to everyone involved – you do the newsXpress brand proud.

Social media support for newsXpress HOT Ink! campaign

newsXpress has been running a social media campaign supporting the latest HOT Ink! catalogue. This paid Facebook campaign is in addition to a promotion of the ink offer through hundreds of thousands of home-delivered HOT Ink! catalogues.

The Facebook campaign is an extension of an already successful social media campaign designed to further raise the national profile of newsXpress. The group has already successfully used Twitter and Facebook to drive shopper engagement with our stores around a select number of product opportunities.

The Facebook HOT Ink! initiative was kicked off late last week and in just a few days had achieved an engagement reach of thousands. In using Facebook to promote the HOT Ink! offer, newsXpress is practising what it preaches to its members and doing so solely for the benefit of members … and at no cost to members.

Promoting magazines and the newsXpress difference

newsXpress has provided newsXpress stores with exclusive collateral promoting our newsXpress Magazine Club Card offer and helping to reinforce the newsXpress difference with magazines.

Our exclusive offer helps newsXpress stores position their businesses competitively against other magazine retailers nearby. It’s simple to run and highly valued by shoppers who need to shop above average to tap into the benefits.

The new collateral was provided to members as part of our regular marketing collateral refresh, part of the newsXpress difference – promoting a newsXpress difference.

Halloween party book EXCLUSIVE for newsXpress

The EXCLUSIVE newsXpress branded and ACP published Halloween Party Book is selling well.

Delivered to newsXpress stores with an excellent margin, the party book connects with the newsXpress Halloween seasonal collateral and provides families, workplaces and community groups with some excellent ideas for engaging with Halloween in a fun and valuable way.

This is another excellent point of difference from newsXpress.

Terrific diary offer at Bairnsdale

newsXpress Bairnsdale is making excellent use of newsXpress collateral for promoting the 2013 newsXpress diary offer.

Using the collateral to headline the display brings the display together visually, making it more noticeable to shoppers. This and the colour blocking of the diaries makes for a display with impact.

The 2013 diary season is in full swing right across the newsXpress retail network.

From exclusive newsXpress branded diaries to national banded product, newsXpress stores are the go to stores for diaries for 2013.