newsXpress has delivered a best practice shop floor visual merchandising solution to members with the display for Patch, a hero product from our Christmas range.
newsXpress members taking the full supply of Patch received a premium floor stand for no extra cost. The stand includes a LCD screen on which the Patch TV ad plays in a loop. This ad, with sound, shows the fun of Patch for the entire family. It perfectly pitches the product, showing off the value of smart technology to help engage with shoppers.
Placing the floor display unit toward the front of the shop and where the TV ad can be heard enhances the opportunities Patch sales.
newsXpress members are reporting excellent success so far with Patch, good early sales to customers happy to have access to this unique product.
newsXpress negotiates excellent product deals for members as well as access to exclusive products. It then backs these deals with opportunities, like this free display unit, with which to drive sales of the products.
