Promoted on the lease line facing into the shopping mall, the Patch display is setup with the how to video in play.
The display is next to a One Direction display, to leverage more traffic.
The plush items on top are there to draw more attention – they are selling like hot cakes.
It is fascinating watching shoppers walking past in the mall, notice the display and come over. It’s the combination that works well, especially the bolder and brighter items. Once at the display they get to see the detail and hear fun of Patch. As the only shop in Knox City with Patch this is an excellent opportunity for grabbing sales and building word of mouth.