Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Father’s Day at Ocean Grove

newsXpress Ocean Grove has been having a terrific Father’s Day season with this display on the dance floor and promotions elsewhere in the business, pitching the excellent range of Father’s Day cards from hallmark and Father’s Day gifts in-store.

With the Hallmark and newsXpress collateral signposting the seasonal offer there is no doubting the go-to place for finding Father’s Day product in Ocean Grove.

newsXpress Ocean Grove is wonderfully connected to the surrounding community with excellent products and services.

Terrific GNS Market fair in Brisbane

We are enjoying being at the GNS Market Fair in Brisbane today. It’s been hard to get a moment to photograph the stand without people there talking about newsXpress and what we offer newsagents.

We are thrilled to have already caught up with plenty of newsXpress members and some terrific prospective members keen to grow their newsagencies.

Father’s Day window in Bairnsdale

newsXpress Bairnsdale has been promoting Father’s Day 2012 with this window display.

Featuring newsXpress collateral and some of the many Father’s Day products, the window is a terrific representation of the Father’s Day opportunity at newsXpress.

The window display cleverly promoted the Hallmark gift of a shaver to one lucky shopper at newsXpress Bairnsdale.

newsXpress stores are giving away prizes worth more than $50,000 this father’s Day season.

Father’s Day at Riverlink

newsXpress Riverlink has been promoting Father’s Day in-store with this shop floor display showing off wonderful gifts and capped by the newsXpress Father’s Day collateral.

While most Father’s Day sales are in the last week, going out early – as many newsXpress members have done – can generate excellent add-on business on impulse.

The newsXpress collateral has been complimented by members … loving the sweet, professional and unique message. we are proud to deliver fresh and creative collateral for each of the seasons to newsXpress members.

Father’s Day at Ascot Vale

Check out the Father’s Day power end display at newsXpress Ascot Vale. Bold. Compelling. Driving sales.

Using the newsXpress Father’s Day collateral in this way to head the display makes the purpose of the display clear.

newsXpress members had access to a broad range of Father’s Day products from many suppliers – enabling them to choose the product mix appropriate to their business needs.

Well done Ascot Vale on Father’s Day 2012.

newsXpress Woden promoting Father’s Day

newsXpress Woden in Canberra has been promoting Father’s Day across the front of the store, supporting newsXpress preferred suppliers inclusing startegic partner Hallmark Cards.

Giving over the whole front of the business in this way is a tremendous commitment which is rewarded with sales.

The range of gifts and cards is excellent and the merchandising professional and compelling.

newsXpress meeting with Hobart area newsagents today

newsXpress is meeting with Hobart area newsagents today to pitch the benefits of our group and how we help people grow more valuable newsagencies.

We are indebted to GNS and the ANF for giving us the opportunity to meet with Hobart area newsagents.

Our message is one of growth through embracing change.

Promoting The Blob with t-shirts

The t-shirts provided by newsXpress for promoting The Blob have been a hit across our retail network. newsXpress team members love them. They tell us that the choice of yellow was a masterstroke as it cuts through the visually bold array of colours in a newsagency.

The latest fashion shoot is from newsXpress Salamander Bay where two stars of the runway donned their t-shirt for The Blob to show off this exclusive to newsXpress product.

Everyone smiles when they hear about and use The Blob.

This is a fun product for all ages.

Colourful watering cans brighten the shop

Purchased at the Melbourne gift fair, these colourful and funky watering ‘cans’ from one of our preferred suppliers are selling very well at newsXpress Inverloch in Victoria. They make a great display in-store, especially when displayed near gardening magazines – hitting the same market.

newsXpress members have access to a wonderful range of preferred suppliers and terrific back office help in product ideas and placement adjacencies.

newsXpress meeting with Launceston area newsagents

newsXpress is embracing a terrific opportunity today to meet with Launceston area newsagents at a trade day organised by the ANF and GNS.

newsXpress COO Rob Henderson got to speak at the pre trade day conference and is now manning our stand meeting with plenty of tasmanian newsagents and showing off The Blob, an exclusive to newsXpress members product opportunity.  Elsewhere on the stand there is a strong pitch for other newsXpress deliverables: marketing collateral, supplier deals, in-store radio, business management support and visual merchandising.

Only Newspower and newsXpress are participating in this important event for northern tasmanian newsagents.

Stunning display for The Blob in Goondiwindi

Check out the display promoting The Blob at newsXpress Bishops Goondiwindi. They have created an oversized version of The Blob and a phone – making the display the must-see location in-store.

You can’t shop in the business without noticing this. The use of the collateral provided by newsXpress is also terrific.

The display reflects the fun of The Blob and shows off its usefulness.  This is excellent visual merchandising.

Well done to everyone behind the stand!

newsXpress Deception Bay supports The Blob

Check out the power-end display promoting The Blob at newsXpress Deception Bay in Queensland. You can click on the image for a larger version.

The display makes good use of newsXpress collateral.  It also includes elements created in-store specifically for the display.  This is excellent visual merchandising.

Getting noticed is the key next step of any display. The Deception Bay certainly achieves this.

newsXpress members are embracing The Blob for the wonderful opportunity that it is. They are also having plenty of fun!

newsXpress Woden promotes The Blob at Westfield Woden

newsXpress Woden in the ACT is promoting The Blob with this terrific front of store display facing into the mall.

As the only shop in the shopping centre in Woden ACT with The Blob, giving prime position to promoting such a unique and high margin product is a good move for the business and good for brand newsXpress.

There is another promotion of the product in store.

newsXpress members are seeing excellent results when they promote The Blob in two locations as this leverages traffic and gets into shopper awareness.

 

newsXpress Darra gets behind The Blob

Luke and Kaitlen La and the team at newsXpress Darra in Queensland is behind The Blob in store with a terrific display and engagement with The Blob t-shirts.

Displaying the product, engaging with the t-shirts and badges and being ready to demonstrate the product … it’s all part of making The Blob a wonderful success for newsXpress stores and the group.

Having fun is the key as Luke the showman shows!

newsXpress Beechworth supports The Blob

newsXpress Beechworth is making excellent use of posters and t-shirts for this display promoting The Blob in-store. It makes a statement everyone entering the shop will see and thereby help drive sales of the Blob.

It is terrific seeing so many different uses of The Blob marketing collateral yet all with a common theme thanks to the nationally supplied collateral for the product.

newsXpress members are getting additional stock to help keep with demand for The Blob.

The Blob is an exclusive direct-sourced newsXpress product.

Kudos to Warrick Hosking at newsXpress Gympie

Warrick Hocking at newsXpress Gympie came up with the idea of promoting The Blob at his EFTPOS terminal.

This is a brilliant idea as The Blob is an easy item to sell on impulse at the counter. Promoting it this way will be noticed and sales will increase … and that’s what The Blob is about.  Sales.

Thanks to Warrick’s innovation, more newsXpress members are chasing impulse business at their EFTPOS terminal.

newsXpress members help each other out with good business advice.

newsXpress members are loving The Blob and looking forward to getting replenishment stock.