Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Klutz activity books at hit at newsXpress Inverloch

Check out the excellent range of Klutz activity books at newsXpress Inverloch. This Klutz range has been selling very well and providing the business with a terrific point of difference locally and in the broader area.

The success of Klutz is another example of the value of joining the newsXpress newsagency marketing group. We have been able to introduce members to new products, like Klutz, merchandise them well and through this get existing shoppers buying more and to attract new shoppers.

Our support of Klutz is another example of our support known brands around which we can build margin and repeat traffic.

The Christmas window difference

newsXpress Canterbury in Victoria is a proud member of our newsagency marketing group, representing newsXpress professionally in the respected and premium Maling Road shopping street in Canterbury.  The photo shows the window display for Christmas, featuring newsXpress products and opportunities for Canterbury shoppers.

You can see gifts from our Christmas catalogue, gifts from preferred suppliers and wonderful use of our exclusive Christmas collateral.

This is a wonderful Christmas window display. It has been up for some weeks and has been working well for newsXpress Canterbury.

newsXpress phonecard offers expanded services

newsXpress was proud recently to announce to members of its newsagency marketing group that thanks to diligent work there are now three uses for the newsXpress phone card product.  These three valuable reasons are:

  1. Call international for as cheap as 1c per minute with no additional fees or hidden cost,
  2. Make Australia wide STD calls to landlines for 25c untimed. Landline providers usually charge 25c per minute, where we charge only 25c per call…… UNTIMED!!
  3. Then our newest feature, the Global App which now gives customers access to use the card from overseas while travelling to make calls using their newsXpress calling card from a smart phone, laptop or tablet for the same price as if they are in Australia. So call back from overseas to an Australian landline for only 25 cents un-timed.

These opportunities demonstrate the value of the newsXpress phone card as what we call the best value phone card in Australia.

Excellent Australia Day marketing opportunities from newsXpress

Newsagency marketing group newsXpress last week launched details of Australia Day product opportunities, enabling newsXpress members to be ready to a terrific mix of products with which to promote the big day. By getting in now with stock orders, newsXpress members will be well prepared.

Best practice Jingle and Belle display

Check out the best practice approach to using the Jingle and Belle display unit from Hallmark at newsXpress Knox. Click on the image to see the detail.

In addition to the story books, this display is promoting a range of Hallmark Christmas products, making the display more valuable on the shop floor for the highly-prized Christmas shopper who walks the shop as if on a treasure hunt.

This stand is working well at newsXpress Knox, driving excellent results and presenting a strong brand message in-store.

Click on the image.

Excellent gift offering at newsXpress Raine Square WA

newsXpress Raine Square in WA have an excellent gift range of the shop floor, leveraging newsXpress preferred suppliers along with some other suppliers in the mix.

This brand new newsXpress location is a wonderful ambassador for newsXpress representing well the brand and what we stand for.

Click on the image for a larger version.

newsXpress radio promotes royal pregnancy specials

newsXpress was the only newsagency marketing group promoting the special issues of New Idea and Woman’s Day magazines to come out this Friday.  Our exclusive in-store live radio network was broadcasting the news yesterday very soon after the publishers made the announcement.

Another newsXpress difference.

newsXpress Meve promotes Patch and Beanie Balls

newsXpress Meve in WA is another newsXpress location offering a best-practice presentation of the Patch floor display unit along with the eye-catching Beanie Balls on top of the display.

Patch is selling out in many newsXpress locations with stores reporting that shoppers love watching the video playing in the display.

newsXpress Halls Head promotes Patch and Beanie Kids

newsXpress Halls Head is promoting Beanie Kids and Patch with these tactical placements at the entrance to the WA based newsXpress store.

Attracting shoppers with such excellent product is a good tactic for this centre based newsagency. Having product no one else has is a bonus as people like to give gifts others are unlikely to give. It also helps us guide a more appreciate margin for newsXpress members.

newsXpress Meve promoting Hallmark and Sharpie

newsXpress Meve in WA is promoting Sharpie pens with Hallmark Christmas cards in an excellent dual brand promotion.

This display is in an excellent location and driving good results for both brands in-store. Connecting the brands in this way is ideal for driving basket depth.

newsXpress negotiates good deals for members and helps turn the deals into cash with shop floor advice and guidance.

Welcome newsXpress Raine Square

newsXpress Raine Square is the latest newsXpress location in the heart of Perth in the prestigious Raine Square shopping centre.

This shop is a testament to professional retailing by Jim and the team and a retail presence that does newsXpress proud.

Beyond representing the newsXpress brand so professionally, this store also respects other important brands such as Lottwerywest and Hallmark, key in-store partners for the new business.

If you are in Perth, this is a must-visit business.

newsXpress Knox having a record Christmas

Christmas sales at newsXpress Knox City, a newsXpress corporate store, are at a record. Gifts are especially strong – led by the newsXpress exclusive range featuring the water canon, patch the talking dog, inkoos, beanie balls and other items.

The stunning display across the lease line of the business is attracting shoppers from the mall and driving sales to record levels.

While the front of store focus on the business is on gifts and cards, sales of more traditional lines – stationery, magazines, newspapers and ink – are strong and also experiencing excellent year on year growth. They are benefiting from the traffic growth generated by the Christmas displays ion the photo and in-store.

newsXpress continues to evolve the model for its member newsagents, engaging in its own experiences so that it can better inform its membership base about product, management and marketing opportunities.

Gifts for geeks drive newsXpress Christmas sales

newsXpress members have embraced the opportunity for geek-themed Christmas gifts with this range build around the Space Invaders and Pacman ranges.

These gifts are selling well at stores that have taken them, including some of our corporate stores.

We see customers purchasing the items for nostalgia for themselves as well as fir family and friends. The success of the ranges is an excellent example of the value of brands in building strong sales. The result is additional traffic attracted by the geek oriented ranges. Often these are shoppers who would not have visited a newsagency looking for such items.

One Direction lands in Deception Bay

Check out the terrific display created by the team at newsXpress Deception Bay in Queensland promoting a range of One Direction products.

This display will be loved by shoppers of all ages – fans will purchase products and relatives and friends of fans will purchase gifts from the display.

newsXpress members across Australia continue to enjoy terrific success with One Direction. newsXpress was the first newsagency marketing group to guide members to 1D related product.

Well done newsXpress Deception Bay!

New Signature greeting card range from Hallmark impressive

newsXpress has been given early access to the new Signature range from Hallmark.

Signature is a range of premium cards covering a range of occasions. Beautifully produced and packaged, these cards are a perfect addition to the range of any specialist card retailer.

Since first seeing the range at the Hallmark Gold Crown Summit in Las Vegas – as the only Australian representatives – newsXpress has been working with Hallmark to facilitate access to this wonderful range.

The Signature range is now on show at our newsXpress Southland corporate store.

Amazing sales for newsXpress Beechworth

The team at newsXpress Beechworth has sold 15 of our exclusive mains pressure water canons in two weeks. They have sold out. more stock is on the way.

Well done team Beechworth!

This is one of many success stories being reported by newsXpress members with the newsXpress Christmas offer. The water canons, patch the dog, the beanie balls … Christmas is going gangbusters!

We love the stories and are sharing many of them privately among newsXpress members. From small counter items to big Christmas gifts, Christmas 2012 is rocking at newsXpress!

newsXpress Watergardens moves, now the only newsagency at Watergardens Town Centre

newsXpress Watergardens, another corporate store of the group, has relocated following a request from the landlord.  We moved into the location vacated by Nextra Watergardens and now operate as the only newsagency in the centre.  This is a significant move and the result is a strong endorsement of the newsXpress offer.

We are grateful to our preferred suppliers and our local Watergardens team for their tremendous support and assistance in achieving wonderful goals with our newsXpress Watergardens business.

newsXpress opens new corporate store at Westfield Southland

newsXpress has opened a new corporate store at the Westfield Southland shopping centre, extending the reach of our newsagency marketing group services and experiences. It is the only newsagency in the centre.

The new newsXpress corporate store quietly opened last week and will spend the next few weeks settling in and tweaking the model.

This is a new style newsagency, extending the learnings newsXpress gains from playing with the newsagency retail model.

Creating using an off the shelf shop-fit model and offering a carefully selected mix of products this new corporate store offers a learning place, a playground of sorts, for newsXpress, its members and partner suppliers.

Christmas trees light up Christmas card display

newsXpress Orange is using lit Christmas trees from one of our newsXpress preferred suppliers well as a cross promotion with Hallmark Christmas cards.

The trees work well as a visual merchandising aid as well as a a basket extension for Christmas card shoppers.

newsXpress preferred suppliers are packed with bonus product opportunities like these trees.