Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Instant rewards shopper loyalty program differentiates newsXpress locations

instantrewardsMore and more newsXpress members are embracing the Instant Rewards program first launched by the group earlier this year. Like all initiatives from newsXpress, engagement is not mandatory – newsXpress members are encouraged but not forced to take on the marketing opportunity. To help newsXpress members understand how this works and how to engage actively for maximum value, the group published a how-to guide.  This has just been updated and provided again to members along with practical tips and customer information sheets.

The sales response we are seeing shows the value of Instant rewards (discount vouchers) as an excellent way of demonstrating a point of difference over confusing and old-school points-based loyalty programs.

newsXpress is leveraging the point of difference in Instant rewards for its members through a range of member support activities.

Promoting Movember in newsXpress stores

movember2013newsXpress members are embracing the Movember opportunity with products sourced from newsXpress suppliers and with collateral created by newsXpress for promoting the Movember connecting. The terrific Movember product and the collateral tell a great story connecting with the season and all it stands for.

Besides the fun of the Mo, Movember at participating stores is about connecting with fundraising and community engagement.

newsXpress sourced products and collateral for members from a range of suppliers.

newsXpress promoting latest HOT ink! campaign on Facebook

We expect to reach more than 100,000 Facebook users with our latest ad campaign on Facebook. Started yesterday and running for this week, the latest ad campaign is supporting the new HOT ink! catalogues that is out how hitting hundreds of thousands of letter boxes.

The new ad campaign leverages other successful Facebook campaigns we have already run this year.

The HOT ink! offer from newsXpress offers brand name ink at competitive prices. Since our businesses are locally owned it keeps more dollars in the local community.

newsXpress members promoting plush and attracting new traffic

nxplushnewsXpress last week launched an exclusive plush product promotion with an exciting flyer and in-store poster promotional campaign. developed by our own marketing people and connecting with the worldwide successful Ty brand. This latest campaign is another way newsXpress members can leverage their group membership to drive traffic and sales by supporting a well-known brand.

This latest flyer campaign from newsXpress is being professionally delivered to at least 10,000 homes surrounding participating stores.

Pacific Magazines stand drives magazine sales

pacmagsstandAll newsXpress members regardless of size were provided access to this excellent floor display unit from Pacific Magazines for promoting Christmas issues of Better Homes and Gardens and brand extensions for BHG and New Idea with Christmas themes.

Placed in high traffic locations and regularly moved, the stand works very well at attracting shoppers to the business as well as extending basket depth from existing shoppers. It easily pays for the space with incremental business.

newsXpress members support the Christmas title promotion with emails and other promotions to shoppers.

newsXpress negotiates better supplier deals

newsXpress has announced to members this week yet another better deal from one of our preferred suppliers. This latest deal enhances the discount and trading terms available for newsXpress members. The new terms have come about as a result of our work in negotiating the best possible terms and offers for newsXpress members. The latest offer is an exclusive for newsXpress members. We’re not sharing details here since there is no point in telling our competitors what to do.

newsXpress newsagency marketing group promotes environmentally responsible greeting cards

nxinstorenovOur newsXpress INSTORE Newsletter for November promotes the environmental friendliness of Hallmark cards.

Acting as unexcelled educational piece, this newsletter gives our customers another reason to trust the newsXpress brand while helping them to understand additional value supporting the Hallmark brand.

newsXpress provides these INSTORE newsletters for local use by newsXpress members. The newsletters can be customised to be from each local business for their local customers.

newsXpress members love these newsletters.

Helping newsXpress members connect with Movember

NXPMovemberA3PosternewsXpress has provided its members with collateral for promoting support for Movember. This collateral and the excellent range of Movember products provide for newsXpress members and excellent point of difference for what is a growing seasonal opportunity and an excellent and socially responsible campaign.

newsXpress pitched Movember products to its retail community through preferred supplier relationships many weeks ago.

From major seasons to minor, newsXpress actively engages with and supports its newsagent member community – chasing more traffic and sales.

newsXpress members meet in Sydney / Melbourne

newsXpress members in Melbourne and Sydney had terrific cluster meeting this week talking about business, discussing supplier deals and doing some good-value buying. These cluster meetings have gone very well and we have more planned in the coming weeks.

With contact determined by member engagement newsXpress members are able actively working with each other and learning from each other … facilitated by newsXpress.

newsXpress members embrace halloween

halloweeneliCheck out the crazy looking people from newsXpress Eli Waters from Thursday this week.

Allan and Stella Wickham love a good dress-up as the photo shows. They bring some fun theatre to their shop for halloween, giving enjoyment to shoppers and driving sales.

The halloween dress-up is great to see – an excellent and fun point of difference for newsXpress Eli Waters!

newsXpress members are different. They engage, enjoy their businesses and provide for their customers a genuine point of difference.

Al and Stella make a scary couple.

newsXpress helping newsagents: Grow Your Own Way

nxgrowyourownNewsagency marketing group newsXpress is gaining traction with newsagents through its Grow Your Own Way call to action campaign.

Delivering access to a model of business flexibility backed by a broad range of valuable supplier options the Grow Your Own Way campaign is resonating with newsagents for its positivity, flexibility and recognition that newsagency businesses are local businesses with local needs.

newsXpress gives members flexibility to grow their businesses in areas appropriate to those businesses. Our job as a newsagency marketing group is to give members the tools and opportunities at the best possible terms.

Great Halloween window promotion

haleli2We love this Halloween window display that has been in place at newsXpress Eli Waters in the lead up to Halloween on October 31. It’s appropriately scary and fun. Great job newsXpress Eli Waters!!!

Thanks to support from newsXpress preferred suppliers many newsXpress members have been having a scary good time with Halloween this year – excellent displays generate excellent results.

From small impulse items to big feature items that serve as centrepieces of displays, Halloween works for newsXpress members on a broad range of levels.

 

Christmas shopping bag opportunity from newsXpress

newsXpress earlier this month announced details of our 2013 Christmas shopping bag opportunity. Continuing a tradition within our group members are able to access Christmas shopping bags that are newsXpress branded and that connect with the Christmas season.

newsXpress Christmas shopping bags are another way of promoting the newsXpress brand in local communities.

newsXpress negotiates additional discount for newsXpress members

Newsagency marketing group newsXpress last week announced details of an additional discount negotiated for newsXpress members. This additional discount applies to a broad range of products in a commercially valuable category for smart newsagents like newsXpress members.

By regularly reviewing commercial relationships and pursuing the best possible deals in the newsagency channel newsXpress is delivering continually improving value for newsXpress members.

The latest announcement delivers an unexpected and welcome financial bonus for newsXpress members, reinforcing the value of being part of newsXpress.

newsXpress could have easily kept the additional margin for itself. Instead, the benefit is on the table for newsXpress members, driving better gross profit from what they sell.

Halloween at newsXpress stores across Australia

haleli1449newsXpress newsagency shops across Australia are having fun with Halloween – like newsXpress Eli Waters in Queensland.

Using the newsXpress provided marketing collateral and products from newsXpress preferred suppliers – offering excellent pricing – newsXpress Eli Waters has been promoting Halloween with this excellent product display that embraces retail theatre.

Halloween is an excellent season to promote after Father’s Day and before the major Christmas promotion. It’s a fun and engaging retail season – one newsXpress has owned in the newsagency channel for seven years!

New Facebook campaigns promote newsXpress

newsXpress outlets have been promoted in two Facebook promotions over the last week as the best magazine retailers in Australia for top-selling magazine titles.

The latest promoted Facebook campaigns were for InStyle and Diabetic Living, both titles from Pacific Magazines.

By using Facebook to promote the titles and the newsXpress retail channel, newsXpress is raising awareness in Australia for our group and our point of difference as magazine professionals.

Business marketing involved multiple layers. This social media engagement by newsXpress is just part of a broader brand awareness campaign.

Tents selling well at newsXpress

tentssellingsnewsXpress members taking on the new range of Australian designed high-margin tents we have on offer are reporting excellent sales in just a couple of weeks of having the exciting and engaging products on the shop floor.

Sourced at a recent gift fair, the range of tents is selling well in what is proving to be a strong pre-Christmas market for newsXpress stores. We especially like this range of tents as they are locally designed and speak to the Australian marketplace.