Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

More newsXpress members attracting shoppers through email and TXT message campaigns

More and more newsXpress members are attracting new shoppers thanks to free email campaigns that newsXpress helps members to create and send.

Sent as personal emails from each local business to local customers, newsXpress and its members are able to reach out to local known shoppers to attract them to the business for an offer, promotion or new product.

This free local area marketing is another way newsXpress is helping members attract more feet through the door without having to spend any money on advertising.

The newsXpress help includes training in access to the platform and content to send.

One member achieved additional sales worth in excess of $300 within 24 hours of sending one email we suggested to them. This is money in the back as the $300 in sales came with a GP of more than 65%.

What a great deal!

20+ suppliers of Christmas product for newsXpress newsagency marketing group members

newsXpress has Christmas special offers from more than twenty preferred suppliers and the details of the participating suppliers were shared with members early this month as a reminder of the special buying opportunities.

Christmas is an excellent opportunity to make additional gross profit through better buying – hence the importance of tapping into supplier opportunities that are uncovered through newsXpress preferred supplier deals.

In reminding newsXpress members about Christmas offers we are respecting that some offers may have been missed through the year. Bottom line: we want newsXpress members to have the best Christmas ever!

newsXpress welcomes new members

While we don’t make a habit of announcing new newsXpress members here for competitiev reasons, we are thrilled today to welcome the following new members to the group: newsXpress Pambula NSW, newsXpress Mt Morgan QLD ,newsxpress Monier QLD, newsXpress Newstead  TAS and newsXpress Jindabyne in NSW.

We have plenty more new members close to joining the group as newsXpress grows its membership base across the country. Our Grow Your Own Way campaign is striking a nerve with newsagents keen to grow their businesses yet to have flexibility to operate independently as needed.

newsXpress newsagency exclusive product selling out

cobestknoxProduct imported especially for newsXpress stores and released just over a week ago has been selling our based on sales reports from participating members. Taking on the product was optional for newsXpress members. Those who did take on the product are enjoying excellent success.

The range includes book ends and money boxes. Beautifully made and delivering excellent margin. newsXpress members are very happy with the results.

Access to the products was negotiated exclusively for newsXpress members at a recent gift fair in Hong Kong and the result was a range of terrific product for newsXpress members.

In making the product optional for newsXpress members, newsXpress allowed local businesses to go with the exclusive product only if they felt that it was right for their business. This is newsXpress serving the needs of members is a respectful way.

newsXpress members embrace Movember 2013

movembernewsXpress members have been ordering up to be ready for the Movember promotion that is certain to drive traffic and sales in-store.

The catalogue sent out to members presents an excellent range of gifts and promotional items for the Movember promotion – giving newsXpress members excellent opportunities for a fun and valuable season.

Thanks to the support of more than 130 preferred suppliers, newsXpress is able to help members grow their businesses in a broad range of areas including seasonal promotions like Movemnber.

newsXpress Facebook campaign reaches 100,000

newsXpress continues to attract new shopper engagement through Facebook advertising campaigns. The latest campaign promoted a new range of Hallmark product available through newsXpress member locations. In addition to drawing attention to product opportunities, these Facebook campaigns are growing newsXpress Facebook page likes and through this extending the reach of our Facebook friends community.

Facebook marketing is just part of the newsXpress social media promotional activity.

Early access to marketing collateral helps newsXpress members embrace Halloween and other seasons

halloween2013While newsagents in one marketing group were still waiting for halloween marketing collateral late last week, newsXpress members were happy to have their collateral well in advance of October so they could make the most of the Halloween seasonal opportunity. Going out early with Halloween has proved to be valuable over the years given the proximity of school holidays to Halloween. We have had stores report in excess of $1,000 in sales of Halloween product in the school holiday period – thanks in part to the early support of halloween collateral by newsXpress.

Hallmark Christmas Keepsakes at newsXpress

hmkkeepsakes2013Some newsXpress members are reporting excellent early sales from the 2013 Hallmark Christmas Keepsakes. Positioned on the shop floor in an attractive display unit and featuring unique to 2013 designs, the Keepsake display unit is attracting shoppers and driving impulse purchases.

Thanks to clever visual merchandising insights from newsXpress our members have additional information on taking the display to a new level – beyond what Hallmark provided.

newsXpress NSW/ACT members welcome new RDM

Newsagency marketing group newsXpress members in NSW and ACT are welcoming our latest recruit, Amanda Burns, into their stores as our Retail Development Manager for the region.

Amanda is bringing fresh energy and insights to the role as she gets to meet all our members and share with them new opportunities for their businesses.

Amanda’s hands-on experience in newsagencies as well as with a major supplier provides her with fresh insights that will help newsXpress members grow even more successful businesses.

The appointment of Amanda to this role reinforces the newsXpress commitment to regular, structures in-store business development assistance and guidance from newsXpress as a core offering to its newsagency marketing group members.

newsXpress announces more member cluster meetings

newsXpress last week announced details of more cluster meetings where members can network and discuss business with other newsXpress members and key management from within the business. These new cluster meetings offer an excellent business-building opportunity for newsXpress members.

The details of the next meetings are:

  • Brisbane – Monday 28th October – MDI Head Office and Showroom.
  • Melbourne – Tuesday 29th October – Korimco / Skansen Brands Head Office.
  • Sydney – Wednesday 30th October- IS Head Office and Showroom.

Access to the cluster meetings is free.

Tents selling at newsXpress

tentswatergMore and more newsXpress members are selling the new range of tents sourced by the grow for members. In addition to driving welcome sales, the tents have been working a treat at attracting new traffic – especially through school holidays.

On the shop floor, the tents make a stunning visual impact.

Designed in Australia and made to high standards, these tents are a wonderful and innovative product. newsXpress offers members a point of difference through products like this, leading in sourcing new product opportunities with which to build more success.

newsXpress exclusive Beanie Boo coming

beanieboonewsXpress members are excited for the exclusive new Beanie Boo heading their way. newsXpress members were given the opportunity to opt-in for this opportunity and many did, locking in an exclusive product for newsXpress members.

Ty Beanie Boo collectors will seek out newsXpress stores to get their exclusive to newsXpress product.

This is just another way newsXpress is driving traffic for members.

More newsXpress members embracing the nexus marketing program

More newsXpress members have been enjoying sales success driven by free email marketing from the nexus newsagency marketing platform funded by Pacific Magazines. In the latest round of marketing newsXpress members are reporting specific sales successes attributable to nexus.

newsXpress worked with Pacific in trialing nexus several years ago and today all newsXpress members have fee access to this excellent marketing platform.

Halloween in full swing for newsXpress stores

halbrandsnewsXpress businesses across Australia are embracing the Halloween opportunity with products appealing to all ages and tastes. From the low cost kids items through to centrepieces for Halloween dinners through to zombie party requirements, Halloween 2013 is in full flight with newsXpress.

Thanks to a broad range of good-margin supplier relationships, newsXpress members are able to take their Halloween pitch to a more creative place than you see in traditional retail. They are also able to more effectively compete with the major retailers as we can access some Halloween product they do not have access to.

Attracting new shoppers and driving a deeper basket from existing shoppers, Halloween continues to be an excellent newsXpress success story.

In addition to being commercially valuable, Halloween plays a vital role in attracting additional shoppers in the lead up to Christmas. This works a treat for newsXpress members and has done so for many years.

In the newsagency channel, newsXpress owns Halloween.

Newsagency marketing group marketing collateral on show

newsagency-growthThe latest brochure from newsXpress shows off some of the marketing collateral produced by the group in A1 size (landscape and portrait) and provided to members for use during major and minor seasons through the year. All the marketing artwork is newsXpress exclusive and helps connect newsXpress retail locations with these wonderful seasonal opportunities.

Newsagent networking a key message in uplifting Grow Your Own Way campaign

newsagency-growthThe Grow Your Own Way brochure from newsXpress shows off the networking opportunities created by the group for members, opportunities where like-minded newsagents can talk about their businesses in a positive environment. Being around people who share your passion and ideals can be tremendously positive. For newsXpress it’s all about the person rather than the business size. This is where networking works a treat because everyone wants the same experience regardless of their specific business size.

Helping more Australian newsagents grow

newsagency-growthThe Grow Your Own Way campaign launched by newsXpress is gaining traction with more newsagents taking on board the newsXpress positive message and unlocking for their businesses access to supplier deals and business strategies that will help newsXpress members grow their businesses.

Promoted through the first of a series of new professional flyers, the Grow Your Own Way campaign is spreading widely across Australia and with this the newsXpress positive message.

newsXpress members promoting the pen in October

nxisoctThe newsXpress In Store shopper newsletter is promoting pens this month, sharing some stories of how pens are used by customers.

This customer engagement newsletter is showing off out connection with pens beyond them being a product we sell. It shows understanding and reinforces the newsXpress customer experience focus.

While newsXpress helps members enjoy good business off some valuable new product categories, we continue to support and work with traditional categories that sit at the core of the Australian newsagency experience.