newsXpress Blog

HOT ink! deals att newsXpress Bairnsdale

newsXpress Bairnsdale is the go to place for ink and toner in Bairnsdale. They carry the full range of newsXpress ink and toner deals and then some. Their excellent ink and toner range for Bairnsdale shoppers is backed with great customer service.

With ink being such a habit based product, providing access to a consistent offering backed by excellent service is valuable for any business, especially a newsagency in a competitive marketplace.

The HOT ink! offer newsXpress provides members, such as newsXpress Bairnsdale, enables professional marketing of brand name products at highly competitive prices. This is terrific for generating new traffic.

newsXpress phonecard: the perfect gift for any occasion

The newsXpress phone card, backed by newsXpress preferred supplier Australian Telecom, is growing in popularity as more newsXpress members understand the value of this as a perfect gift for all occasions in all situations.

Through our card department we are in the business of selling emotional connection.

What better way to reinforce the emotional connection than dropping in a $10 or $20 good value phone card in with the greeting card.

Whether the recipient calls within Australia or overseas, they save money with this phone card.

Every time they make a call, they connect with newsXpress. Every time they speak with a friend or a loved one, they do so through the newsXpress brand.

What a wonderful connection! Perfect for reinforcing the position of the newsXpress brand in helping people make emotional connections.

newsXpress members are encouraged to ensure that all employees understand the value of the newsXpress phone card as a perfect gift … with every greeting card purchase.

Kites selling well at Knox City

newsXpress Knox located at the Knox City Shopping Centre has been ejoying good sales of Kites as part of its recent hoilday toy sale. The range of branded and unbranded kites sold very well for the business, providing for many happy Knox City shoppers.

Sourced through one of our preferred suppliers at an exceptional buy price, the kites have been delivering an excellent margin to the business, considerably above what is usual in the toy category. This is another newsXpress buying difference playing out and delivering a good benefit.

The kites also worked well at attracting shoppers. Many of the shoppers entering newsXpress Knox to look at the kites hanging above the product purchased other items.

History and Heraldry Sales Success at Sunbury

newsXpress Sunbury Square is another newsXpress store enjoying terrific success with the range of products from newsXpress preferred supplier History and Heraldry.

Being on slim spinners, these products can be easily moved to combat shopper blindness. This is key to driving sales. The team at newsXpress Sunbury Square measure the performance and adjust locations accordingly … driving excellent results from another valuable newsXpress preferred supplier.

One of the benefits of the History and Heraldry range is the diverse mix of shoppers who purchase the products. This makes it an efficient range to carry in-store.

Innovative newsXpress supplier forum

newsXpress hosted the first of two newsXpress supplier forums yesterday in Sydney.

Existing and prospective newsXpress suppliers were treated to presentations on the newsXpress point of difference from the shop floor through to the back room of newsXpress Head Office. This insight and terrific two-way engagement with suppliers is set to lift supplier engagement to new and exclusive heights for newsXpress members of the newsagency channel.

On show in Sydney yesterday was the newsXpress difference, vision, commitment, services and transparency which will be seen to be key to success for newsagents over the coming years.

newsXpress appreciates the support from its supplier community, especially those who gave of their time and insights to participate yesterday in Sydney. We also appreciate the expertise and insights of newsXpress members invited to participate in the important meeting.

Promoting Optus prepaid products at newsXpress

newsXpress Ballarat is successfully promoting Optus products at the counter.

Seen by all shoppers, this location is ideal for driving impulse engagement with the prepaid sim cards and Optus mobile broadband product.

Through these and product products from newsXpress preferred supplier jenlist, newsXpress stores are generating good income from online business. these products better connect us with consumers purchasing and consuming products and content online.

Castle Towers Makes Good Use of Plasma Displays

newsXpress Castle Towers at the Castle Towers Shopping Centre in Sydney is making excellent use of Plasma displays for promoting a range of products in-store. from newspapers to magazines to cards, the various plasma screens located around the newsagency are used to excellent effect and have been for years. The key, as the folks at Castle Towers know, is fresh content – they are excellent at keeping up with this.

newsXpress understands the value of promoting to shoppers in-store. We are the only newsagency marketing group with a cohesive plan for leveraging customers in-store for add on purchases.

The Best Loyalty Program in the Newsagency Channel

The newsXpress Magazine Club Card is undoubtedly the best and most successful loyalty program in the newsagency channel. For years, the newsXpress have been the only group wide loyalty marketing offer in the newsagency channel.

Since its release in 2005, this consumer loyalty program has given newsXpress and newsXpress member locations a tremendously valuable point of difference.

Guiding customers to perform above average, the Magazine Club Card promotion delivers valuable incremental business in return for a valuable shopper reward.

From business performance data, we can see the value of the newsXpress Magazine Club Card program not only in magazine sales but also in other sales reported by newsXpress members.

Congratulations to newsXpress members for leading the newsagency channel in delivering genuine shopper loyalty rewards.

newsXpress Maryborough Promotes Local Connection

Kudos to newsXpress Maryborough in Victoria for promoting the local connection in a story in New Idea last week. This in-loction display showed their shoppers the local connection and helped drive sales as a result.

It is this type of local and practical engagement which helps reinforce the relevance of one outlet over another when it comes to magazines.

So, congratulations to the team at newsXpress Maryborough for acting on this opportunity.

Baked and Delicious at newsXpress Riverlink

newsXpress Riverlink has had a terrific display for the new Baked and Delicious partwork bordering their main newspaper stand.

This display cannot be missed by anyone entering the shop. This is a crucial element of any impulse purchase display.

The newsXpress Riverlink team understand the importance of well advertised titles like Baked and Delicious in driving traffic and driving more efficient (and valuable) shopping baskets.

Well done to everyone involved!

Retro Selling Well at newsXpress Bairnsdale

newsXpress Bairnsdale is another newsXpress location enjoying success with a range of retro product available from newsXpress preferred suppliers and supported with newsXpress exclusive marketing collateral.

newsXpress tapped into the retro opportunity early and helped members make good money from gift opportunities. Retro is working well for shoppers across a range of age groups and in a variety of economic circumstances. These gifts are a perfect ass-on to a greeting card purchase.

The newsXpress merchandise team is a resource for helping newsXpress members who want to diversify their gift range, such as into retro.

newsXpress members keen to expand gifts are welcome to engage directly with the newsXpress merchandise team.

Launching Maxim at newsXpress Redcliffe

newsXpress Redcliffe in Queensland has been promoting the launch issue of Maxim magazine with this in-location display of the title. Like many newsXpress stores they are making the most of the promotional activity around the launch of this new Australian title.

Maxim fills a gap for lads magazines on newsagency shelves. This is another reason newsXpress stores, like newsXpress Redcliffe, are getting behind it and promoting this launch issue of Maxim.

Promoting Baked and Delicious in Melton

newsXpress Melton is promoting the new Baked and Delicious part series with a terrific display in an excellent location. Sales have been excellent as a result of the high-profile display and the excellent TV campaign over the last few days including spots on MasterChef.

Like many newsXpress members, newsXpress Melton leverages magazine opportunities and advertising driven magazine traffic such as is the case with Baked and Delicious to drive sales of other products, making the most of the excellent magazine traffic.

Great retro range at newsXpress Gatton

newsXpress Gatton is engaging with an excellent retro range from one of our newsXpress preferred suppliers. This strategically placed table is driving good impulse business, especially from greeting card shoppers.

The retro range stands out and is something not expected by shoppers as they enter a newsagency. This is one reason newsXpress stores find that it works so well.

Promoted at our last round of one day mini conferences, the retro range is taking off not just at newsXpress Gatton but right across our retail group.

Promoting Cars 2 recordable storybook at Watergardens

newsXpress Watergardens at the Watergardens Town Centre in Taylors Lakes is having fun promoting the Cars 2 recordable storybook from Hallmark.

With this wonderful product you can record the story as a memorable keepsake for a child or grand child. What a truly wonderful gift.

What a great way to enhance their experience with the Cars movie franchise!

As the photo shows, newsXpress Watergardens also has the Winnie The Pooh recordable storybook from Hallmark on display.

newsXpress Watergardens, like so many newsXpress stores has an excellent range of the Hallmark recordable storybooks. For family memory keepsakes through to recordings of popular stories, like Cars 2, the recordable storybooks are a wonderful and valuable addition to the newsXpress gift department.

For innovative gifts you can’t go past newsXpress.

Smurfs hit Noosa Heads

newsXpress Noosa Heads is promoting a new range of Smurfs toys and collectibles, connecting their business with the avalanche of publicity which to hit soon as the new Smurfs movie marketing campaign kicks in – and a massive campaign it is shaping up to be.

newsXpress is leading the newsagency channel on interacting with marketing and sales opportunities tied to the new Smurf movie. Our stores have had access to an excellent range of traditional and new style Smurf products. Our engagement with Smurfs products is certain to drive traffic and basket efficiency.

The Smurf range at newsXpress Noosa Heads has been placed to drive excellent impulse engagement and to show early on in the campaign that this is a go to location for all things Smurfs.

Baked and Delicious looks delicious in Pakenham

newsXpress Pakenham created a terrific shop front display prommoting the new baked and delicious partwork. Spread across the window and facing onto main Street, the display features some delicious cupcakes showing the results of following issue 1 of the part series.

newsXpress stores are smart leveraging the advertising spend around titles such as Baked and Delicious to drive traffic and create retail theatre.

Cars 2 Display at newsXpress Bairnsdale

newsXpress Bairnsdale has been running an excellent display promoting products associated with the popular cars 2 movie, especially the Hallmark recordable storybook based around the cars 2 brand.

Using collateral sourced through the local cinema and displaying an excellent range of product, the display is an excellent demonstration of promoting products from a range of categories and suppliers around a common brand. newsXpress is uniquely positioned to help newsXpress members do this.

Well done newsXpress Bairnsdale on a terrific display.

newsXpress Wyalla Plaza runs Book and Stationery Sale

newsXpress Wyalla Plaza has been running a combines books and stationery sale, making the most of tax time offers and the recent school holidays. With some good in-store energy, the sales have given the business a nice boost and shown off some excellent product at highly competitive prices.

Using newsXpress provided collateral the Wyalla Plaza team have been able to promote an excellent value proposition around respected brands covered in the sales. In addition to printed large format posters, they have also made excellent use of newsXpress collateral from our corporate website.

Launching Maxim Magazine in Australia

newsXpress is participating in the launch of a local edition of Maxim magazine in newsXpress locations. newsXpress members are being encouraged to promote the title in high-traffic locations including at the counter, in the shop window and through in-location displays such as shown in the photo.

The publisher of Maxim provided helpful briefing information to newsXpress members in advance of the launch so that we could make the most of this high-profile opportunity.

newsXpress stores have been provided with plenty of stock and excellent promotional material with which to drive sales of the new title.