One of Australia’s oldest paperboys retires

robbie-mcgregor.JPGnewsXpress Pakenham featured in a double page spread in the Pakenham-Berwick Gazette covering the 70th birthday and retirement announcement of Robbie McGregor, one of Australia’s oldest paperboys.  After 55 years delivering papers for the same newsagency, Robbie has decided to take it easy, still working for the business but no longer delivering newspapers.  Speaking at a party of more that 200 of Robbie’s friends, Rowan Higgon from newsXpress Pakenham thanked Robbie for his service and gave him a gold watch.

Photo – Pakenham-Berwick gazette.

My Family stickers a hit at newsXpress Knox

stickerf-knx.JPGnewsXpress Knox has had a amazing February with the My Family stickers from The Sticker Family.  Excellent sales.  Wonderful word of mouth. Plenty of new traffic!  Win. Win. Win.

The Sticker Family range is proving to be a terrific hit from the newsXpress merchandise team.  Right across Australia, newsXpress stores are reporting excellent sales of this range.

newsXpress Knox is helping to drive impulse purchases with the display in the photo located at the sales counter.  this is in addition to the pull up banner in the front of the shop.  By having product ion show at the counter, newsXpress Knox is educating customers about the range of stickers.  This is good for shoppers who are not that keen to ask questions.

In addition to sourcing this excellent product on good terms, newsXpress is providing members with tactical advice on how to make the most from the opportunity.  Landing a good product deal is one thing, turning the deal into money in the bank is another.  this is the newsXpress difference.  We are the only newsagency marketing group with a team of Business Development Managers on the ground covering all Australian states and territories.  Our BDMshelp members with exclusive products opportunities like The Sticker Family.

As we are finding at newsXpress Knox, a product like The Sticker Family range can be worth substantially more than than the sale of the products themselves.  This is newsXpress gold!

Promoting UFC magazine at Echuca

ufc-echuca.JPGnewsXpress Echuca in Victoria is promoting the launch of UFC magazine with tactical placement of the UFC display unit on the dance floor and facing customers as they enter the store.  UFC selling well in newsXpress locations thanks to the collateral provided by ACP and the promotional advice provided y newsXpress to members in advance of the launch of this new sports title.

newsXpress adds value to magazine product launches and promotions thanks to advance information provided in confidence by publishers as well as access to an excellent pool of collateral, some of which is created exclusively within newsXpress.

newsXpress is the only newsagency marketing group with a multi-layered magazine management and sales strategy including the channel’s most successful magazine loyalty program.

The best ink prices in Sunbury!

The latest newsXpress HOT Ink! catalogue starts today and newsXpress Sunbury is making the most of the opportunity with a strong campaign to attract ink buyers from Sunbury and surrounding districts.  The HOT Ink! offers beat the “everyday low prices” ink catalogue just put out by a competitor of newsXpress Sunbury. The newsXpress Sunbury prices are significantly better.

Sunbury ink customers should check out the following price comparisons: Canon CLI-8 value pack. newsXpress price is $80.95. The competitor price is $85.95. Seriously! HP 02 Black. newsXpress price  $21.95. Competitor price $23.95. Epson 73N Value Pack. newsXpress price $59.95. Competitor price $61.95.  There are savings right across the newsXpress HOT Ink! catalogue … demonstrating the value of shopping at newsXpress.

In Sunbury Victoria and right around Australia newsXpress stores are offering competitive prices on quality brand name ink and toner.  The latest catalogue offer starts today and runs through all of March 2011.  It continues the newsXpress HOT Ink! tradition of delivering competitive prices for brand name product.  Shop at newsXpress and save.

Be wary of businesses which advertise EVERYDAY LOW PRICES. Chances are that their prices are not all that low.

The newsXpress merchandise and marketing teams take great care in developing and managing our national ink pricing policy.  We ensure that when we say we have good prices we do have good prices.  Wee price compare against the majors as well as against local competitors.  This is how the significant price difference in Sunbury Victoria was discovered.

What makes the HOT Ink! offer from newsXpress even more appealing is the margin delivered to newsXpress members.  Yes, the latest HOT Ink! catalogue is a win all round: for newsXpress shoppers, for newsXpress members and for companies like HP, canon, Epson and Brother.

Promoting I Love Magazines in Bairnsdale

ilovemags-bairnsdale2.JPGnewsXpress Bairnsdale is promoting the I Love Magazines campaign on the front window to attract store traffic.  This terrific display makes good use of the collateral for the I Love Magazines campaign.

newsXpress has been encouraging its members to embrace this consumer campaign as it is the first of its type for the magazine category in many years.  The result is a network of newsXpress stores across Australia with displays promoting I Love Magazines externally, as at newsXpress Bairnsdale, and internally.

All newsXpress members received bonus collateral and other materials with which to support this campaign and to help their customers access cash prizes.

newsXpress March newsletter out now

nx-instore-march2011.jpgnewsXpress provided its March 2011 newsletter to all newsXpress members a week ago to send out with monthly accounts.  By publishing a week prior to the start of the month, our members have time to get wider coverage of the newsletter.

As with all of our newsletters, the A4 and A5 files can be customised to offer a local looking newsletter, promoting each newsXpress location individually. The March 2011 newsletter is a good mix of product features and consumer offers … and a terrific pitch for newsXpress.

newsXpress members distribute the newsletter in a variety of ways including: on a stand in front of the business, in customer bags, mailed with customer accounts, emailed to the customer database, included with product deliveries and handed out across the counter.

The newsletter, is bright, breezy and inviting.  It is proving to be an important part of the business marketing armory of proactive newsXpress members.

This newsletter is another example of the valuable newsXpress difference.

Promoting My Family Stickers in Bairnsdale

stickerf-bairnsdale-card.JPGnewsXpress Bairnsdale has been promoting the My Family stickers from The Sticker Family on the back of the family car using stickers from the set as well as our newsXpress car sticker which is of similar material.  This idea is now being used by other newsXpress members.  It is a terrific way to promote this unique range of products which are sourced through a newsXpress preferred supplier.

While many newsagents put products on the shop floor and expect them to sell.  newsXpress members proactively get outside their businesses in a variety of ways to attract new shoppers and embrace the fun of new and innovating products such as the My Family stickers range.

The innovative approach by newsXpress Bairnsdale is great for sales and appreciated by locals who want to know where they can get stickers for their family.

The Sticker family has been such a success for newsXpress that others are chasing the range for their businesses.

newsXpress Woden promoting the Sticker Family

stickerf-woden.jpgnewsXpress Woden is promoting The Sticker Family range of My Family TM stickers on the rear of their vehicle.  This range has taken off right across the newsXpress network.  Thanks to the deal negotiated by the newsXpress merchandise team and the support newsXpress is providing members, sales are fantastic.  Local out of store promotions, like the display on the rear car window by newsXpress Woden is brilliant at letting locals know where they can source these stickers.

The Sticker Family range is attracting new traffic to newsXpress stores and is helping drive a deeper and more valuable basket.

This is what a good newsagency marketing group does, brings on products which drive traffic and margin dollars.  It’s the newsXpress difference in action.  Indeed, our success with this range has been so good that others chasing a similar deal.  try as they might, they will not be able to copy the newsXpress strategy and enthusiasm, key elements in the success of the range.

The Sticker Family range features in the newsXpress March In Store Offers newsletter.

I Love Magazines at St Clair

ilove-stclair.jpgThe team at newsXpress St Clair in New South Wales is right behind the I Love Magazines promotion being run by ACP Magazines with the display unit at the front of the newsagency facing out into the mall.

All newsXpress stores received this display unit for the I Love Magazines promotion from ACP and are using it to promote the ACP range and the cash prizes available for lucky shoppers.

This campaign is a further demonstration of the compliance and associated value offered by a group like newsXpress to publishers and other newsagency suppliers.

Terrific training for newsXpress newsagents

nxpmtg-bal.JPGnewsXpress newsagents across Australia have been participating is an excellent business building workshops from newsXpress preferred supplier Sanbrook, Australia’s premier party supplier.  This hands-on training has been delivered as part of our one day mini conferences.  newsXpress members have been learning how to grow the party goods department, how to handle the various components, how to use balloons for terrific in-store displays and how to own this high margin category.

This is the newsXpress difference … we bring a respected supplier to our members with exclusive commercial benefits, we back to up with in-store collateral, we facilitate quality training and we lead by using our corporate stores as test best for developing the new offer.

newsXpress is proud to draw together so many elements to create a holistic solution for members in its approach to party goods.  Our work since last year is enabling newsXpress members to fast track their entry into party goods, way beyond the traditional newsagency offer.  We deliver access to market intelligence, tips, advice and product ranging knowledge which would take independent newsagents years to build up.  Those who attended the recent member meetings saw this first hand.

newsXpress members are embracing the new party opportunity right across Australia.  While other newsagents will try and copy and some marketing groups may claim that they have the same offer, what newsXpress has created is exclusive to our group.  The products, training, collateral, pricing, ranging, tips and business building advice combines into a newsXpress exclusive package.  Brilliant!

Let the newsXpress party begin!

Nextra flatters newsXpress

Representatives from Nextra have been busy visiting and calling newsXpress members telling them to leave newsXpress and join Nextra.  We are flattered that they prize our champion newsagents and their businesses so much that they invest their time and money trying to woo members from our group.

newsXpress continues to attract quality newsagents who want to be part of a proactive marketing group with a plan to help newsagents create more efficient and valuable businesses.

newsXpress retains members because of what we deliver.  We do not have a long term locked in contract.

Nextra handcuffs newsagents to their group with a five year contract followed by a one year lockout from another group.

I Love Magazines at Engadine

ilovemags-engadine.jpgnewsXpress Engadine is promoting the ACP I Love Magazines campaign at the counter between two two busiest sales points in the business.  Pursuing good impulse business and promoting the opportunity for customers to win cash, the tactical placement of the display unit is a win win for newsXpress Engadine.

newsXpress is actively promoting I Love magazines through all newsXpress stores as a great tool for growing magazine sales. We secured excellent collateral for our retail network as well as on the ground assistance through our exclusive Business Development Manager team.

Helping those buying a newsagency find their feet and grow their businesses

newsXpress is successful attracting people new to the newsagency businesses.  Whether it is people buying a newsagency or those who have purchased a newsagency and already running it.

Our training, our networking sessions, our preferred suppliers, our in-store support and our personal assistance on a broad range of issues is proving to be a boon for new newsagents.  We help them fast-track to make decisions as if they had been in the business of many years.

newsXpress membership can substitute for experience.

Tapping into the deep well of newsXpress experience in our staff team as well as in our broader membership base, we leverage the group on behalf of these new newsagents and help them more effectively compete than if they were not in newsXpress.

The support for new newsagents has been evident during our recent round of newsXpress member meetings where new newsagents have been able to access a d leverage opportunities which one usually only sees far more experienced newsagents accessing.

This is the newsXpress difference in action, helping newsXpress members create more profitable and successful businesses.

This is another reason newsXpress locations are much sought after by other newsagency marketing groups.

I Love Magazines at Ocean Grove

ilovemags-ocean2.JPGnewsXpress Ocean Grove is promoting ACP Magazines’ I Love Magazines offer on the dance floor free of visual competition.  This tactical placement ensures that the opportunity is seen by all customers entering the store.

The benefit, in addition to driving sales of the promoted titles, is the promotion of the opportunnity for customers of newsXpress Ocean Grove to win cash prizes.

I Love Magazines is proving to be a very successful magazine promotion across newsXpress stores.  We’re loving it!

The Sticker Family at Cooma

cooma-sticker.jpgnewsXpress Cooma is promoting The Sticker Family with terrific success. Driving good sales and nice traffic this range promoted on the street in front of the store is working a treat.

The Sticker Family has now been embraced by two thirds of newsXpress stores across the country, making it another newsXpress preferred supplier success story.

The Cooma experience is a good example of the wonderful word of mouth around The Sticker Family product.  Happy customers tell their friends who seek out newsXpress Cooma for stickers for their family.

newsXpress understood this opportunity when it first embraced The Sticker Family last year.

Congratulations to some great Victorian newsXpress members

Congratulations to newsXpress members who were finalists at the Victorian Newsagent of the year Awards held on Saturday night.

New Technology Finalists
Ocean Grove
Pakenham
Beechworth (Winner)

Retail Finalists
Bairnsdale
Pakenham
Beechworth

Retail Nominations
Bairnsdale
Beechworth
Inverloch
Leongatha
Maryborough
Ocean Grove
Pakenham
Whittlesea

newsXpress is proud to be the only newsagency marketing group with senior management representation supporting the night.

newsXpress prize packs for lucky UFC magazine customers

ACP Magazines and newsXpress offered members a valuable prize pack as a giveaway to a lucky UFC magazine customer as part of the launch strategy for the new title through our group.

Packed with UFC merchandise, the pack was offered across the newsXpress network last week to members.  The prize packs will be in store in the next day or two to help promote sales of the title.

Only a limited supply of prize packs was available.  Proactive newsXpress members jumped on the opportunity to show off their point of difference.

newsXpress featured in I Love Magazine TVC

newsXpress is tagged in the I Love Magazines TV commercial currently running promoting this popular consumer campaign.  We are one of only two newsagency marketing groups tagged in this way.

Being supported in this way is kudos for our structured and exclusive approach to the management and promoting of the overall magazine category across the newsXpress retail network.  It demonstrates the value ACP magazines sees coming from our point of difference.

Newsagents belonging to the groups not tagged will certainly be asking questions.

newsXpress members do the newsXpress brand proud when they engage with our points of difference around magazines.