Scary Halloween display at newsXpress Whittlesea

Click on the image to check out the scary, and fun, Halloween display at newsXpress Whittlesea.  Halloween is terrific for creating retail theatre.  This display certainly does that, it makes newsXpress Whittlesea the place to visit for a scare this Halloween.

With an excellent range of Halloween products sourced from newsXpress preferred suppliers at competitive pricing, this season is a commercial and community success for newsXpress members.  We all get to have some great fun.

Go on, click on the image…

Lego success reinforces the value of brands

newsXpress Pakenham is enjoying success with their Lego themed production based on products sourced from newsXpress preferred suppliers.  In the excellent display is a terrific mix of products including the licensed and exclusive to newsXpress Lego boxed Christmas cards.

newsXpress has been promoting brands to newsagents for years, explaining the value long term of brand support compared to the patchy and unreliable business you get from cheap China product.  Sales results back this up.  This is why displays like the newsXpress Pakenham team are doing around the Lego brand are important.  being known as a brand destination connects your business with trust and this will bring shoppers back.

Click on the image for a detailed photo.

Raising funds for the RSPCA with boxed Christmas cards at newsXpress

newsXpress stores across Australia are raising money for the RSPCA through the sale of specially marked boxed Christmas cards.  The designs of our boxed Christmas cards, which are exclusive to newsXpress, are part of a commercial and socially responsible campaign for Christmas 2011.

This campaign further shows off the newsXpress difference and promotes not only quality and enjoyable products but also supports a charity which does important work in the Australian community.

newsXpress has provided collateral to stores for promoting the RSPCA fund raising connection.  We are being transparent on exactly how much money from each box of cards sold goes to the RSPCA.

 

Terrific Halloween offer at newsXpress Pakenham

newsXpress Pakenham has an excellent range of Halloween products on show in-store from newsXpress preferred suppliers.

Topped with our newsXpress Halloween poster, the display shows the wonderful range of Halloween items for all budgets and ages from voice changers to candy baskets to Witches hats.  All good fun and good value.

We are having a fun time with Halloween across newsXpress stores this year.  We have new products offering plenty of new types of scares.

Congratulations to newsXpress Pakenham for a great Halloween display.

Better Homes and Gardens subscription offer promotion

newsXpress Inverloch is promoting the exclusive to newsXpress Better Homes and Gardens Christmas gift subscription offer with this display placed directly opposite the sales counter – a very busy location in the newsagency.

Promoting the Better Homes and Gardens magazines with the exclusive gift subscription as is being done at newsXpress Inverloch is best practice in our view.  You are promoting the current issue of the magazine and inviting that shopper to share the magazine they love with a loved-on for Christmas.

newsXpress has this exclusive Christmas gift subscription offer thanks to our Strategic Partner, Pacific Magazines.

Hallmark Jingles a success at newsXpress Bairnsdale

newsXpress Bairnsdale have been enjoying tremendous success with Jingle, the talking dog from Hallmark.

One day last week, they had sold by 1pm.  They did this by taking Jingle for a walk and showing him off.

Jingle is another innovation from newsXpress Strategic Partner Hallmark Cards.  We are thrilled to have this innovative and fun product as part of the newsXpress offer this Christmas.

Jingle reinforces the value of the Hallmark brand and is certain to help drive sales of other Hallmark Christmas products including single and boxed greeting cards.

Jingle also enhances the fun and interactivity, of Christmas.

newsXpress Halloween promotion on TV – a new level of newsagency marketing

Our next TV commercial has hit the airwaves and it features Halloween.  Promoting newsXpress stores as the go to places for Halloween products, the TV commercial separates newsXpress businesses away from other businesses in the newsagency channel.

newsXpress is delivering best-practice newsagency marketing.

Building brand awareness in the newsagency channel as we are through our regular TV campaign is vital to driving growth in store traffic and sales.

 

Welcome lalaland cards

newsXpress is pleased to welcome the range of lalaland art house cards to the greeting card mix.

Available in gift card as well as regular size, the lalaland range is genuinely unique and appealing to a different shopper to the more traditional card range.

The space-efficient spinner enables the cards to be placed appropriately to attract easy impulse purchase.  This is what newsXpress members are doing … and reaping excellent sales as a result.

newsXpress represents its members when it comes to bringing on new suppliers.  We serve our community, looking at suppliers and type of suppliers our members encourage us to look at. lalaland is one such supplier, offering a unique, fresh, range of greeting cards.

All suppliers considered by newsXpress go through a rigorous evaluation process.  The result is a suite of supplier which our members trust and are confident in doing business.  The choice of doing business is left to the members.

 

Promoting the EXCLUSIVE Better Homes and Gardens Subscription offer

newsXpress stores across Australia are promoting the Better Homes and Gardens Christmas gift subscription offer on the display unit promoted by our friend at Pacific Magazines.

This display unit placed at the front of the newsagency in the best traffic location will help newsXpress members drive sales of the valuable gift card and deliver to the business excellent margin dollars as a result.

We know from research that offering this Christmas gift subscription will not detract sales from our newsagencies.  This is an easy gift to purchase, slip into a Christmas card and post across the country to a far away friend or loved-one.

A Better Homes and Gardens gift subscription is the kind of gift which gives all through the year.  You know it will be loved because of the tremendous popularity of the – magazine as well as the backing of the TV and radio show.

Monsterous plush a hit with the Halloween shopper

newsXpress Knox has the Monsterous mini plush range as part of its broad Halloween offer this year, providing an excellent gift for parents and others to get into the fund of Halloween.  Placed at the counter for impulse purchase, the Monsterous plush is an easy good-value excellent margin impulse item and a nice way to engage even more shoppers in the wonderful, fun and profitable Halloween opportunity.

This is another good story from the newsXpress merchandise team.

Please click on the image to see details of the items.

 

Funeral Notice for Garry Angus

The funeral for newsXpress member Garry Angus (of newsXpress Bendigo) will be held Thursday October 27, 2011 at 1:30PM at St. Kilian’s Catholic Church, McCrae Street, Bendigo.

The offers of support from newsXpress members and newsXpress suppliers have been overwhelming and heartwarming.

The funeral next Thursday provides an opportunity to remember a wonderful man who loved life and lit up the room.

HOT Ink! generating excellent traffic for newsXpress members

The latest HOT Ink! campaign which is just one week old is generating excellent traffic for newsXpress members based on feedback we have been receiving at our national merchandise office.

With the deal-packed two-page catalogues out, product displays up in newsXpress stores and other local promotions being engaged, newsXpress members are banking excellent results from their positioning in the highly competitive ink space.

Thanks to good buying and professional marketing we have another successful HOT Ink! campaign under way, delivering good results for newsXpress members, newsXpress suppliers and newsXpress itself.

The HOT Ink! campaigns run by newsXpress are considered best practice newsagency marketing, delivering excellent commercial results to participating newsXpress members.

Wonderful Paris themed display at newsXpress Wetherill Park

newsXpress Wetherill Park has been running a wonderful promotion of gift and related items with a Paris theme.

Featuring products sourced from one of our newsXpress preferred suppliers, this terrific display is not what you would expect when you walk into a newsagency … this is exactly why it works at generating sales.  It is also generating traffic from shoppers who notice the display as they walk past the shop.

Well done to the team at newsXpress Wetherill Park on such excellent initiative,  creative execution and for supporting a newsXpress preferred supplier … you do the newsXpress brand proud.

Halloween / Christmas promotion at newsXpress Wyalla Plaza

newsXpress Wyalla Plaza has been promoting a range of Halloween products next to their display of Hallmark boxed Christmas cards.  Placing displays from two seasons next to each other like this can leverage traffic generated by one into driving sales for another.  It also gives kids with parents something to look at and enjoy shopping as much as the parents.

newsXpress is promoting Halloween in a national TV commercial which is running on the Nine Network’s GEM stations right now and for two weeks in the lead up to Halloween.

New packaging supplier helps newsXpress members drive sales

The new packaging supplier introduced by newsXpress recently is helping members drive excellent sales thanks to some innovative and appealing products.  Their range of boxes and bags are helping members create wonderful displays from themed displays for a specific season or occasion through to a broad appeal display.

The photo shows just part of the new packaging range being carried y newsXpress Riverlink.  This store embraces just about all newsXpress preferred spiller initiatives and the results for the business are excellent.

Thanks to the biggest mix of preferred suppliers in the newsagency channel, newsXpress is able to help members cater to a broad variety of needs and generate excellent sales results.

EXCLUSIVE: Better Homes and Gardens Christmas Gift Subscription

newsXpress is proud to be offering the Better Homes and Gardens Christmas Gift Subscription through all newsXpress stores.

Being promoted with the Better Homes and Gardens magazine in-store as well as on the BHG display stand, this gift subscription offer gives us an opportunity to achieve incremental sales for the magazine … the most popular home and living magazine in Australia.

The Better Homes and Gardens Gift Subscription makes for an excellent gift for our customers to purchase and send to a loved-one as their Christmas gift.  It’s easy to mail.

This gift subscription gives us something which we know our shoppers will like, something new for us to sell.

And the best part … this offer is EXCLUSIVE to newsXpress thanks to our Strategic Partner Pacific Magazines.

Halloween at newsXpress Jimboomba

newsXpress Jimboomba is promoting a good range of Halloween product on the dance floor and is making good use of the newsXpress Halloween marketing collateral.  From witches hats to pitch-forks to cobwebs, the Halloween range at newsXpress Jimboomba is terrific – perfect for a party or some street fun.

newsXpress is promoting Halloween in a national TV commercial which is running on the Nine Network’s GEM stations right now and for two weeks in the lead up to Halloween.

Halloween at newsXpress Pelican Waters

newsXpress Pelican Waters is promoting Halloween products on the dance floor, facing shoppers as they enter the newsagency.  The halloween products are competitively prices and have been sourced from newsXpress preferred spillers … offering excellent margin.

newsXpress is promoting Halloween in a national TV commercial which is running on the Nine Network’s GEM stations right now and for two weeks in the lead up to Halloween.

Smurf products hot at newsXpress Riverlink

Smurf products continue to sell very well at newsXpress Riverlink.  The candy mushroom range from one of our newsXpress preferred suppliers is another product from the range which has sold through quickly at the sales counter at newsXpress Riverlink.

With the Smurf movie still playing, it is smart by the Riverlink team to have the Smurf Candy Mushrooms on the counter … making the most of the movie tie in opportunity.

newsXpress members who embraced the Smurf opportunities promoted by the newsXpress merchandise team has been banking excellent results.

Spring themed display at newsXpress Launceston

What a wonderful, warm and welcoming display created y the team at newsXpress Launceston.  This Spring themed window display is just terrific.  Bringing together products from a range of suppliers, this display certainly shows off a depth of range of products one would not usually associate with a newsagency.  Well done to the team at newsXpress Launceston for such a good buying and a wonderful display of the products available.

Walking past the shop, Launceston shoppers would certainly notice the display and most likely browse the shop … checking out the excellent range of gifts promoted.

We are very lucky here at newsXpress to have a diverse mix of businesses, owners, team members and skills in our newsXpress family.  While our stores support suppliers with structured displays and promotions, we have fresh and innovative out of the usual displays like this one from newsXpress Launceston to challenge and motivate us.