newsXpress Mornington Central has embraced the Valentine’s Day opportunity with a wonderful range of cards and plush – only part of which is showing in the photo.
Thanks to our diverse range of preferred suppliers we have had access to a broad selection of product for newsXpress members … to suit all budgets and shopping requirement.
The key with Valentine’s Day displays is that they are in high traffic locations and are easily shopped.
newsXpress Ivanhoe is promoting the giveaway of two JAG watches as part of their newsXpress / Hallmark Valentine’s Day promotion. One of their customers will win the two JAG watches.
Featuring the promotion at the sales counter in this way is a smart move and is sure to generate sales for the business.
newsXpress funds this promotion on behalf of newsXpress members. This is another newsXpress value-add which helps drive store traffic and deepens the traditional shopper basket.
The free prizes and promotional collateral supporting them is a newsXpress difference for our members from Hallmark is that there is absolutely no cost to members.
newsXpress Canterbury, on Maling Road Canterbury in Victoria is making wonderful use of the collateral we have provided for Valentine’s Day in support of an excellent range of Valentine’s Day products.
The window display looks terrific facing out onto the street as well as into the shop – as shown in the photo.
With Valentine’s Day such an important season and impulse driven season, being front and centre with a strong display is vital. newsXpress stores right across Australia are doing with pride and flair.
One newsXpress store has reported a 12% year on year life in Back to School sales specifically on the back of the newsXpress Back to School offers. This newsXpress member embraced every BTS offer put out by newsXpress and has reaped excellent financial rewards as a result. Their success is a wonderful story not only for their management of the business but also for the offers negotiated and offered by newsXpress.
newsXpress helps newsagents grow stronger and more valuable newsagency businesses.
Right at the front of the newsagency, facing into the heart of the shopping mall, newsXpress Malvern Central is promoting Valentine’s Day with a good range of cards and Valentine’s Day plush. This display breaks the business away from the traditional newsagency look and helps attract shoppers for the season and to browse the store more broadly.
Like most newsXpress stores, newsXpress Malvern Central is running a competition in which one lucky Valentine’s Day shopper will win two JAG watches.
newsXpress is bringing in business conference MC expert and comedian Elliot Goblet to host our national conference next month in Melbourne. The award-winning Goblet is already studying up on newsXpress to help make the day unique as well as fun, to ensure that we offer not only a memorable experience but one which is truly valuable to the newsXpress members and supplier who share the event.
As anyone who has attended a business conference hosted by Goblet will know, he strikes the right chord between entertainment and business and keeps the day moving at a good pace.
The newsXpress national conference next month is set to have more newsagents in attendance than any other newsagent conference in the last year except for the Connections conference in Sydney last year. We have now passed 150 newsagent representatives booked. This does not include suppliers. This will be a wonderful and valuable business-building event, one which is sure to provide excellent ideas for business growth in 2012.
The team from newsXpress Knox City in Victoria is promoting the large Cooper plush bear from hallmark on a swing high above the Valentine’s Day display.
This bold display is drawing new traffic from the mall into the store, helping to drive sales of other Valentine’s Day products in the business as well as general products. Putting Cooper on a swing makes him more appealing than just plonking him on or in a display. It provides context which helps make him a more appealing purchase.
The Cooper products as well as other interactive products from Hallmark are selling very well at newsXpress Knox.
newsXpress members are embracing the latest issue of the top selling Better Homes and Gardens from newsXpress strategic partner Pacific Magazines with terrific in-store displays promoting the title.
the display in the photo is from newsXpress Watergardens in Victoria, one of our corporate stores.
Sales of Better Homes and Gardens for our newsXpress newsagency marketing group group are stellar thanks wonderful support from Pacific and from newsXpress members.
newsXpress members are banking excellent financial results thanks to the support and assistance of Pacific Magazines.
In a smart and successful move, newsXpress Riverlink is promoting the Hallmark Cooper plush and talking bear products alongside the wonderful Tinco antique teddy tins. Two preferred suppliers in one display is a real bonus.
This is an excellent move and is delivering good business results for both products form the newspaper stand.
The dual display broadens the appeal, supports two preferred suppliers and adds value to the traditional newspaper stand.
This is an good win win display from the team at newsXpress Riverlink.
newsXpress Dapto has been enjoying terrific sales success with Valentine’s Day product sourced through newsXpress preferred suppliers including the large plush bears shown in the photo and others.
Going out early and bold with Valentine’s Day is paying off for newsXpress members around Australia. Thanks to work last year from our merchandise team, newsXpress members had the pick of the crop of Valentine’s day products at excellent prices. This has presented them with a competitive advantage today … this is reflected in plenty of happy newsXpress members.
A competitor of newsXpress has again spammed members by sending unsolicited emails after we issued a cease and desist notice. This communication reaches spam regulation in Australia and speaks to their disregard for respect of the individuals they have attacked and the spam laws.
While it is flattering that we so desperately want to connect with our members, we are disappointed that they have abused email in this way.
newsXpress Knox is promoting the JAG watch prize on offer in-store, thanks to Hallmark and newsXpress, for one lucky Hallmark Cards Valentine’s Day shopper this year.
The display in the photo is behind the counter at newsXpress Knox. It’s bold and singular in the message it presents – a departure to what can be seen behind the counter in other newsagencies.
The opportunity to win a pair of JAG watches is an excellent lure to get people shopping for a Valentine’s Day card in a newsXpress store. This is why newsXpress members are promoting the opportunity in a bold way.
newsXpress has announced to members a series of EXCLUSIVE in-store training opportunities for team members who are responsible for managing magazines. This training will share exclusive to newsXpress intellectual property around magazines and thereby help our members to drive more rewarding commercial results from magazines.
By training the newsXpress store employees responsible for magazines rather than the business owners we are getting vital information to the people most likely able to deliver benefits for the businesses from our IP.
It is easy for a newsagency marketing group to sprout words to make it sound appealing and another thing entirely to deliver on its promises. This in-store magazine management training by newsXpress puts words into action, it shows the newsXpress difference and, most important of all, it delivers to our members valuable knowledge with which they will sell more magazines.
As the only authorised reseller of mapped products in the newsagency channel, newsXpress is best positioned to make the most of the Maped range, especially their environmentally friendly products such as the Green Logic stapler.
Maped are continuing their efforts to treat natural resources carefully and to protect the environment. The portion of recycled materials utilized in manufacturing has grown steadily and Maped have launched more environmental-friendly products.
newsXpress is proud to offer certified environmentally friendly stationery products from Maped. These products will help newsXpress meet environmental supply requirements now in place with many schools and government departments.
newsXpress Leongatha has been promoting the Maped range of products as part of their Back to School offer … making the most of the newsXpress status as an authorised Maped reseller. Indeed, newsXpress stores are the only newsagents to achieve authorised reseller status. This gives us marketing support including exclusive TV plus it gives us more competitive pricing.
By including Maped products first in the Back to School offer and then in the broader stationery offer, newsXpress stores are demonstrating a point of difference around value, the environment and margin for the business.
With just one month until the newsXpress national conference in Melbourne places are filling fast. The agenda is out and attracting more member interest as is the level of support from suppliers which is enabling newsXpress to contribute toward travel costs of members attending the conference.
With Eliot Goblett as MC for the day, an excellent line up of speakers, enticing suppliers offers and an evening event planned for high above melbourne, the conference is set to be not only valuable form a business perspective but also personally memorable.
Only newsXpress members and preferred suppliers have access to this event.
newsXpress Bairnsdale has been promoting the latest iterative product from newsXpress strategic partner Hallmark, Cooper, with this wonderful window display. The window displays plays to the interactivity of Cooper. It also connects with the Cooper colours.
The team at newsXpress bairnsdale should be thrilled with their display.
newsXpress stores are having excellent success with Cooper.
newsXpress Ascot Vale has promoting Cleo magazine from ACP Magazines using this impulse purchase display unit placed in their high-traffic magazine aisle.
As a preferred supplier, newsXpress members regularly promote titles from ACP Magazines above and beyond the usual magazine display one sees in a newsagency.
The free dress with this latest issue of Cleo magazine provides an excellent opportunity to drive impulse purchases.
newsXpress Watergardens in Victoria is promoting a broad range of Valentine’s Day products from this display which is facing into the mall.
Dressed with the newsXpress Valentine’s Day 2012 marketing collateral, the display appeals to shoppers of all ages and situations.
Elsewhere in the store is an excellent range of Hallmark Valentines cards on offer, further enhancing coverage of the season.