Promoting Virgin Mobile acquisition at newsXpress Watergardens

newsXpress Watergardens is promoting the acquisition of new Virgin Mobile accounts with this counter placement of a display unit with handsets and SIM packs.

This Virgin Mobile promotion is being run right across newsXpress newsagencies as part of a national and unifying promotion. It’s been organised with the active support of our friends at Jenlist.

newsXpress stores are lucky to have such a good value Virgin Mobile deal with which to promote the value proposition of shopping at newsXpress. It’s another differentiating factor for us.

newsXpress Ascot Vale promoting Maped products

Back to School is a perfect time of the year for newsXpress stores like newsXpress Ascot Vale to be promoting the Maped range of products. This display is excellent as it’s neat, shoppable and priced – it’s easy for consumers to purchase … all important points in retail today.

newsXpress is supplementing the traditional Back to School range with items like the Maped range which provide an excellent point of difference for our stores and satisfy interests of students and parents looking for quality products outside the usual.

The Maped range is another from the newsXpress preferred supplier family of products.

newsXpress Gladstone Park loves the Pumpinator

Like many newsXpress stores across Australia, the team at newsXpress Gladstone Park in Victoria loves the Pumpinator from one of our newsXpress preferred suppliers.

This terrific fun item is perfect for school holidays. Families especially love this water balloon device, they have lots of safe, and wet, fun. It’s available now from newsXpress stores and will brighten any school holiday time. Be sure what you ware as playing with the Pumpinator you’re sure to get wet though. 🙂

Promoting Cooper interactive toy and book from Hallmark

Cooper, is a sweet young bear with a big heart … and plenty to say.  Cooper is from our friends at Hallmark.  he’s an interactive story buddy.  Kids love watching him come to life as a parent or loved-one reads key words aloud from his books.

Cooper has been selling well through January as people look for some in-home entertainment through the summer.

Cooper is something kids love over and over.  Not only does he entertain but he engages in a way that helps kids enjoy reading more.

newsXpress stores making the most of the back to school opportunity

newsXpress stores are making the most of the Back to School opportunity by including products like the Cheeki drink bottles in key traffic locations – as shown in the photo from newsXpress Riverlink in Queensland.  This placement attracts impulse purchases of the safe Cheeki water bottles – adding nice margin dollars to a back to school purchase.

newsXpress supports this engagement not only with Cheeki water bottles but also other products for the BTS season from newsXpress preferred suppliers.

This blog does not contain the full newsXpress story

We were told recently that a competition claimed we were not offering some service because it was not detailed on this blog. While we are flattered with their attention,we’d like to not that not everything newsXpress stores, supports or offers is promoted through this blog.

Indeed, since some visit this blog to get ideas to copy without joining our newsagency marketing group, we keep plenty of the newsXpress innovation off this blog.

To find out about the newsXpress difference and how it could help your newsagency grow, please speak with Ben Kay on 0419 678 754.

newsXpress stores promoting Virgin Mobile

newsXpress stores across Australia are promoting Virgin Mobile handsets, SIM packs and recharge with this promotional display unit strategically placed in a high traffic location.

organised through newsXpress preferred supplier Jenlist, the Virgin Mobile promotion is exclusive to newsXpress.  On offer to shoppers is a chance to win one of three Torino Motor Scooters valued at $2400.00 each.  This is exclusive to newsXpress.

By placing the display unit in a good location and engaging with shoppers, newsXpress stores can drive sales of handsets and SIM packs and drive recharge business.

More newsXpress stores promoting beanie kids

More newsXpress stores are promoting the popular beanie kids range form newsXpress preferred supplier Skansen.  This range is wonderful in that it is collectible … people slowly add to their collection over time, making the most of the opportunity and building to an achievement.

newsXpress members are supported by Skansen with easy access to product, competitive pricing and promotional collateral with which to drive sales. We love the support from Skansen as it makes the work of newsXpress members so much easier.

From seasonal offers to everyday sales, beanie kids are popular with newsXpress members and newsXpress shoppers.

Back to School at newsXpress Riverlink

newsXpress Riverlink is promoting Back to School in a big and bold product-focused display in-store. The display gives the impression that no matter what you could need, they would have it in stock. The store looks wonderful and filled. They have  connected with the newsXpress collateral blackboard theme and used this elsewhere to promote their Back to School range.

The result of the big and bold Back to School display at newsXpress Riverlink? Sales are up more than 400%.  This is excellent and there is plenty of time left to run in the Back to School season.

part of the success is due to the non traditional Back to School products sourced by newsXpress for newsXpress members.

newsXpress stores support Better Homes and Gardens

newsXpress stores across Australia are promoting the latest issue of Better Homes and Gardens magazine from Pacific Magazines, a Strategic Partner of newsXpress.

By placement in high traffic locations including next to newspapers and at the counter, newsXpress stores are able to maximise sales.  We are also able to access extra stock in the event of a sell out – helping us to reach our full sales potential.

Better Homes and Gardens is one of the most valuable magazines we sell thanks to sales growth, shopper loyalty and promotion on the TV & radio shows.

Shop local campaign on newsXpress radio

newsXpress radio is promoting the value of shopping locally with regular reminders to shoppers of the importance of shopping locally compared to shopping away from the local area.

Customers in newsXpress stores are thanked for supporting local businesses … like their local newsXpress store.

This on-air campaign connects with the shop local collateral provided as part of the newsXpress local area marketing toolkit which was released last year.

The local area marketing toolkit contains 30+ campaigns for use by newsXpress members for local community and commercial engagement.

Ideal time for selling My Family stickers

sticker-people.JPGThe summer holidays are proving to be the ideal time for selling the My Family stickers from The Sticker Family in newsXpress stores across Australia.

The My Family stickers continue to draw excellent traffic to our stores and drive valuable sales for our businesses.  newsXpress stores are promoting the range by placing the pull up banner out the front – attracting shoppers in who might otherwise not visit.

There is no substitute for the original and the best … shoppers love the My Family sticker range available from newsXpress.

newsXpress stores embracing Back to School

newsXpress stores across Australia have been busy setting up Back to School since right after Christmas.

We have members doing complete booklists for local schools through to others filling in needs for individual parents. Right across the board newsXpress is supporting members with access to the regular lines as well as basket-building impulse lines which will help school kids have a point of difference this year.

Beyond providing access to a wonderful range of products from preferred suppliers, newsXpress is supporting Back to School with professional promotion in-store through newsXpress Radio as well as with excellent marketing collateral.

Lottery win for newsXpress Halls Head

Congratulations to newsXpress Halls Head for selling a division one winning Ticket is last Saturday’s $31 million lottery super draw.  The photo, from the Mandurah Mail, shows store manager Sharon King and owner Phillip Foo celebrating the win for one of their lucky customers.

newsXpress stores sold two of the division one winning entries in the $31 million super draw.  What a terrific result for newsXpress members and newsXpress shoppers!

Sales of lottery tickets are helped by our in-store newsXpress Radio promotion.  Brand awareness is helped by our national TV campaign.

Perfect time to promote the newsXpress phonecard

With so many people travelling around Australia on holidays, now is the perfect time for promoting the newsXpress phone card. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.

This is a what you see is what you get phonecard. There are no hidden fees or charges.  It offers excellent value and wonderful customer service.

Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.

Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.

The newsXpress phonecard is a product of which we are most proud.

Promoting Virgin Mobile in newsXpress stores

newsXpress stores are promoting Virgin Mobile SIM packs and mobile phone handsets in a range of ways including from LCD customer displays (where installed). This Virgin promotion is exclusive to newsXpress and offers access to some excellent shopper prizes.  By promoting at the point of sale as well as in store, newsXpress members are making the most of the various touch points in their businesses and thereby maximising the opportunity not only for the up-sell but also for recharge business.

We appreciate the support of newsXpress preferred supplier Jenlist in running this promotion.

newsXpress announces 2012 conference

newsXpress has announced details of a newsagency conference you will not want to miss. Over one busy day and night you will be challenged, stimulated and appreciated at this exclusive newsXpress event.

  • Valuable business sessions.
  • Excellent supplier deals.
  • Wonderful networking opportunities.
  • No conference attendance fee.

Thanks to funding from newsXpress preferred suppliers and newsXpress, every interstate newsXpress member will receive a rebate towards their airfares/travel costs. This is another first, it helps ensure that more newsXpress members make the tips and participate in the conference.

We have chosen the date to tie in with the Toy Fair in Melbourne. With toys are a growing category for newsXpress members, attending the Toy Fair the day before would offer a valuable insight.

Please lock in the date now. March 9, 2012. This will not change. We have booked and paid for the venue. We will release a full agenda in late January 2012. For now the points below will give you an idea of the day and night function.

  • No conference fee for all newsXpress members
  • Rebate offered to all interstate members to assist cover travel costs (the amount offered will vary based on location, you will receive an email to notify you)
  • Full day of valuable business sessions
  • Breakouts include supplier trade fair with conference-only specials
  • Interactive Supplier and Publisher sessions
  • Several major announcements sure to add value to your business
  • Morning Tea, Lunch & Afternoon Tea all provided
  • Evening Function of Finger Food and Drinks (7:30 – 10:30) at Eureka Tower observation deck

The event will be held at the Melbourne Convention Centre which is directly adjacent to the Melbourne Exhibition Centre where the Toy Fair is being held. The Convention Centre is close to many hotels ranging from budget accomodation to 5 star. We are asking members to book their own hotel and flights as this way you can find the best possible deal and use points etc if you want to.

The evening event will be a cockail party at the exciting and prestigious Eureka Tower. See Melbourne from on high while enjoying cocktails and some delicious finger food and networking with newsXpress colleagues and suppliers.

Kick off 2012 by attending and participating in this national conference. Get in early on special supplier deals, discover new business opportunities, connect with your newsXpress community in a more valuable and bankable way.

We are thrilled to announce that Gold sponsors for the conference so far are: Pacific Magazines, Jenlist, Skansen, Tower Systems and Hallmark Cards. More will be announced soon. It is with the support of our sponsors that we are able to host this event for newsXpress members.