newsXpress Blog

newsXpress Watergardens is promoting the ACP magazines GO GREEN & GOLD competition with this terrific display at the front of the business facing onto the shopping mall.

Using the collateral provided by ACP as well as the dump bins, the display is a beacon for the competition and the magazine titles at the heart of the competition. Sales of these titles is the goal of the competition.

Click on the image to see the display in detail.

newsXpress Eli Waters in Queensland is supporting the exclusive to newsXpress GO GREEN & GOLD promotional campaign we are running with ACP Magazines.

This Eli waters display is located so all shoppers entering the store see the display … and thereby have an opportunity to buy a magazine and get an entry in the competition to win one of four entertainment systems on offer.

With more than $17,00 worth of prizes on offer in the competition, newsXpress stores are the great place to shop for Woman’s Day, Zoo, Street Machine, House and Garden, The Australian Women’s Weekly and other titles.

newsXpress members are reporting terrific engagement from shoppers – especially with the Olympic support sitting at the heart of the campaign.

newsXpress Dandenong, along with newsXpress stores around Australia, is promoting New Idea at the counter with tactical placement of the slim floor display unit.

The TVC has people talking about New Idea and placement of the display unit at the counter helps facilitate that discussion.

Thanks to support from Pacific Magazines newsXpress is able to access display units and other bonus marketing support to help drive sales of Pacific titles in-store.

Posters, display units and other promotional collateral help our retailers tell stories, create enticing displays and act with tactical placements – like the stand placement in the photo.

newsXpress Pakenham has been promoting two high profile opportunities to shoppers as they enter the business – the 2013 One Direction Calendar and the new branding for New Idea magazine.

While the products speak to different shoppers, they also speak to the same shopper purchasing for different reasons.

The small footprint New Idea stand is proving to be successful in stores – getting the popular title into locations it would not usually get to. Prime placement is the key … more eyeballs = more sales.

newsXpress Caboolture is promoting the GO GREEN & GOLD exclusive to newsXpress promotion from ACP Magazines with this shopfront window display PLUS tactical placement of the floor display unit with participating ACP magazine titles located in-store next to the counter. The display unit is also dressed with collateral for the competition.

Connecting with shoppers for a promotion of competition at several points in the business can drive shopper engagement … and that is what this competition is all about.

newsXpress Riverlink is promoting the ACP Magazines GO GREEN & GOLD with this terrific display to be seen by every shopper in-store.

Built around ACP magazines titles featured in the promotion, the display easily attracts attention thanks to the use of the professional collateral and the green and gold colours in supportring material.

The core message of these displays is the opportunity to win … drawing attention to purchasing magazines to tap into the prize opportunity.

Click on the image to see it in more detail.

newsXpress Ascot Vale in Melbourne is promoting the GO GREEN & GOLD competition from ACP Magazines that is running exclusively in newsXpress stores across Australia.

With placement in prime position on the shop floor, facing shoppers as they enter the business, the display with products and promotional material has been setup for maximum opportunity of success.

Being the only magazine outlet in Ascot Vale promoting the competition is leveraged well by newsXpress Ascot Vale.

Good stuff Ascot Vale!

New newsXpress member, newsXpress Port Fairy in Victoria is promoting the GO GREEN & GOLD exclusive promotion with this display facing shoppers as they enter the shop.

Starting with some of the titles featured in the promotion, the display builds based on the core colours of the campaign and leveraging the collateral provides by ACP Magazines.

Being exclusive, this is an ideal campaign to promote in Port Fairy as no other business in the area is providing this opportunity to win one of four home entertainment systems.

newsXpress members are engaged nationally in supporting this promotion. the photos we are publishing here are representative of store level engagement.

Often, members are promoting the competition in more than one location at once.

newsXpress Woden has been promoting the GO GREEN & GOLD competition running exclusively in newsXpress stores courtesy of the support of ACP Magazines.

This display is located on the lease line, at the front of the business – where shoppers in the mall can see the exclusive opportunity.

This is prime positioning for the promotion – ideal given that no other shop in the centre is offering the opportunity to win one of four home entertainment systems with a total prize value of $17,000.

Great support from Woden.

Check out the in-store display created by the team at newsXpress Deception Bay to promote the exclusive GO GREEN & GOLD campaign. Talk about attention-grabbing!

Click on the image to see this in detail. It would be worth showing those responsible for displays this photo. Note the visual merchandising work done to bring the display to life.

There is no missing this display and the opportunity of the competition. With four home entertainment systems to the value of $17,000 in total on offer it’s well worth it.

 

newsXpress Wetherill Park is promoting the GO GREEN & GOLD competition with this terrific display in-store, directly promoting titles tied to the opportunity.

Located in-store, in a terrific location in the magazine department, this display is well positioned to be seen by shoppers and drive engagement with the opportunity.

GO GREEN & GOLD is all about selling more ACP Magazines titles in newsXpress stores. The lure is the opportunity to win one of four home entertainment systems. The total prize pool is valued at more than $17,000.

newsXpress Watergardens is supporting the brand initiative for New Idea launched by Pacific magazines. This week, the impulse purchase unit is displayed at the counter along with branding collateral.

Next week, the display will be in another high traffic location in-store at newsXpress Watergardens to help the business tap into the terrific TV campaign currently running for New Idea.

newsXpress stores are supporting this promotion with the floor unit and by using the collateral provided by Pacific Magazines in other displays.

Tactically placed floor display units generate good sales.

Some newsXpress stores are promoting the exclusive GO GREEN & GOLD campaign with placement of the display unit and collateral outside or at the entrance to the business.

Placement outside or where passers-by can see the stand, as they are doing at newsXpress Gympie, and promoting the opportunity to win one of four home entertainment systems (total prize pool value $17,000) helps the business tap into Olympic fever.

This display is a perfect example of tactical engagement with the GO GREEN & GOLD campaign. It’s not always the biggest display which generates the best sales uplift … and it’s sales uplift which matters the most.

newsXpress offers to help any member with help on its GO GREEN & GOLD display.