newsXpress Watergardens is supporting the brand initiative for New Idea launched by Pacific magazines. This week, the impulse purchase unit is displayed at the counter along with branding collateral.
Next week, the display will be in another high traffic location in-store at newsXpress Watergardens to help the business tap into the terrific TV campaign currently running for New Idea.
newsXpress stores are supporting this promotion with the floor unit and by using the collateral provided by Pacific Magazines in other displays.
Tactically placed floor display units generate good sales.
