My Family stickers now in fridge magnets

newsXpress members are fortunate to be able to introduce the magnetic version of the My Family stickers, leveraging off the already popular My Family sticker range.

The My Family sticker fridge magnets are already selling newsXpress locations which have taken up the offer.  Promoted on the My Family sticker pull up banner, the fridge magnets give families another way of connecting.  They make an excellent Christmas gift for families, especially those living away from their immediate family.

Offering the My Family stickers fridge magnets is another point of difference for newsXpress, demonstrating the value of respected supplier relationships and leveraging the wonderful support from proactive newsXpress members.

newsXpress members have a fresh reason to promote the My Family stickers using the pull up banner and the fridge magnet poster at the front of the shop as shopper traffic increases through to Christmas.

Hallmark boxed Christmas cards at newsXpress Bairnsdale

newsXpress Bairnsdale has been promoting this excellent range of Hallmark boxed Christmas cards in-store.

Leveraging the connection with the Pink Ribbon campaign, this display is stunning because of the clean and professional display and the sheer size of the offer around a single brand.  It makes a strong visual statement and quickly connects whoppers with the well known Hallmark brand.

As a Strategic Partner, Hallmark provides newsXpress members with access to excellent product, special offers and valuable business insights.  Combined, these assets enable us to make the most of major seasonal opportunities.

Tinco promotion at newsXpress Salamander Bay

newsXpress Salamander Bay has been promoting a range of quality tins from newsXpress preferred supplier Tinco.

Forming part of their Christmas offer, this display is visually impressive as it leverages the terrific Tinco products … sure to be noticed y shoppers in the store.

In addition to this large range of Tinco products, newsXpress also has Tinco represented in our Christmas 2011 catalogue.

newsXpress Top Ryde promotes Cash for Christmas

newsXpress Top Ryde City in NSW has been promoting the EXCLUSIVE TO NEWSXPRESS Cash for Christmas opportunity which offers cash prizes to newsXpress shoppers and newsXpress members.

This promotion offers excellent value for newsXpress members and provides a wonderful opportunity for promoting Pacific Magazines titles such as New Idea, Famous, That’s Life and Who.

Having a point of difference to other magazine retailers is a terrific opportunity which newsXpress members such proactive newsXpress members such as newsXpress Top Ryde City are grabbing with gusto.

2012 Diaries selling well at newsXpress stores

Check out the excellent diary display at newsXpress Glendale.  This is what we would consider a best-practice display as it shows off an excellent range, is easily shopped and uses the newsXpress provided marketing collateral.

Thanks to the excellent ranges available from newsXpress preferred suppliers and the terrific pricing, newsXpress stores have everything they need to make the most of the 2012 diary season.  And this is what is happening.  The sales reports we are receiving are excellent … 2012 diary sales are well up on the same time last year.

The sales success of diaries for 2012 shows the value of having access to an excellent range of products at competitive prices and backing this with good marketing collateral and in-store displays.

The excellent profits being banked y newsXpress members for diaries are a testament to the good work of many in the newsXpress family.

Christmas offers at newsXpress Ascot Vale

In addition to the Christmas catalogue products promoted by newsXpress, newsXpress members source their own Christmas products from newsXpress preferred suppliers and sometimes from other suppliers as required to serve their specific needs.

newsXpress Ascot Vale is offering an excellent range of Christmas products, just some of which can be seen in this photo.

As is often covered at newsXpress member meetings, creating retail theatre like has been done here at newsXpress Ascot Value is important in driving shop pen interaction and, ultimately, sales.  Just having products on the shelves or tables is not enough.  They have to feel the season so that they can engage with the season.

EXCLUSIVE: Better Homes & Gardens Recipe Collection

Here is another EXCLUSIVE to newsXpress.

The Better Homes and Gardens Recipe Collection is out now and available only over the counter at newsXpress stores.

This luxurious recipe book is packed with wonderful content.  It is a perfect gift for anyone who loves to cook.  It is an ideal family gift.

At just $39.95, the Better Homes and Gardens Recipe Collection is an excellent value christmas gift.

Being EXCLUSIVE to newsXpress, newsXpress members are actively promoting the recipe book in prominent locations, to make the most of the exclusivity.

While it has been out for just a few days, this recipe book is already selling well.

We are grateful to our Strategic Partner Pacific Magazines for providing us with this opportunity.

 

newsXpress offers cash for Christmas to magazine shoppers

With newsXpress Strategic Partner Pacific Magazines, newsXpress is running a Cash for Christmas promotion exclusively across our retail network.  Giving away $1,000 each week, this campaign is driving traffic and sales in newsXpress stores.

The photo shows one of the displays last week at newsXpress corporate store at Watergardens Town Centre in Victoria.

Promoting this exclusive to newsXpress campaign shows the point of difference of our retail network and helps us leverage incremental business as a result.

In addition to the weekly shopper cash prizes, there is also a prize for a lucky newsXpress member.

newsXpress stores have access to excellent external marketing tools thanks to the resources of Pacific magazines.  These include a TXT marketing feature which can be used to attract shoppers to the business.

This whole campaign is about ramping up traffic and sales in the lead up to Christmas.  It is another example of the value of being part of newsXpress.

HOT Ink! drives ink sales for newsXpress newsagents

The latest HOT Ink! campaign run by newsXpress has been a terrific success by all accounts, delivering new traffic in pursuit of great deals for brand name ink.  This new traffic is also buying Christmas and other items, leveraging bonus value from this HOT Ink! campaign.

HOT Ink! continued to deliver the benchmark for ink in newsagencies: excellent brand name products at competitive prices, delivering healthy margin and backed by direct mail, online and TV advertising.

From country towns to shopping centres, newsXpress members are making the most of the ink offer through newsXpress.  From ranging advice through to in-store marketing, the newsXpress ink strategy delivers excellent results again!

newsXpress Riverlink wins award again

Congratulations to newsXpress Riverlink for winning BEST SPECIALTY RETAILER in Quest Ipswich Business Achiever Awards last night.

This is the fourth year in a row!

Well done to the newsXpress Riverlink team!  They work hard at creating an excising, enjoyable and valuable retail opportunity for shopper sin the Ipswich region.

This award is well deserved.

newsXpress Riverlink takes on just about every newsXpress promotion and opportunity. They embrace change and offer a retail experience which fun, exciting and commercial.

Boxed Christmas cards at newsXpress Streaky Bay

newsXpress Streaky Bay in South Australia has the newsXpress branded boxed Christmas cards on show in a good location in-store.  These RSPCA supporting Christmas cards form a key part of the Christmas card offer at newsXpress Streaky Bay and newsXpress stores around Australia.

The designs of the newsXpress boxed Christmas cards are EXCLUSIVE to newsXpress.  The RSPCA shows our group and our individual stores as supporting a much-loved charity.  The boxed cards themselves offer excellent value to the shipper and to the retailer as well.

newsXpress is proud to have delivered innovation, exclusivity, margin and opportunity with the range of boxed cards this Christmas.

Christmas TV commercial finalised

The newsXpress creative team and our friends at the Nine Network have finalised our very latest newsXpress TV commercial.  This new commercial will run for two weeks and will promote newsXpress stores as a destination for Christmas buying.

2012 will draw to a close with newsXpress having been on TV more often in more cities than any other newsagency marketing group!

Christmas at newsXpress Ballarat

newsXpress Ballarat has Christmas on show in a high traffic location.  Part of their display is shown in the photo featuring the Hallmark Jingle the dog and the Hallmark Merry-Okee items.  These are two features of a very interactive Christmas this year … delivering an excellent point of difference for newsXpress stores compared to other stores.

As Hallmark has shown over the last two years, interactive sells – in cards, books and albums.  The Jingle the dog book takes the opportunity to a new level, making for some fun in store.  There is nothing like an interactive dog to make for a buzz in-store at Christmas!

Christmas at newsXpress Engadine

newsXpress Engadine in New South Wales is promoting Christmas with excellent use of the marketing collateral provided by the group.  This marketing collateral supports products from the newsXpress Christmas catalogue as well as other gifts and the range of Hallmark Christmas cards.

The Christmas collateral from newsXpress included these A1 posters as well as two other sets of colour posters: A3 and A4.  This range of collateral helps stores connect with Christmas in a range of ways and with consistency.

newsXpress Wetherill Park supports Christmas Cash promotion

newsXpress Wetherill Park is promoting the exclusive to newsXpress Christmas Cash giveaway which is being run by Pacific Magazines.

Thanks to this exclusive promotion, newsXpress shoppers will share $4,000 in cash prizes and newsXpress members will share from a separate cash prize pool.

This promotion is an excellent example of newsXpress / supplier engagement, pursing a win win win.  A win for our supplier.  A win for newsXpress members.  A win for newsXpress shoppers … the most important people in this campaign.

The promotion is being supported with in-store marketing collateral as well as valuable external marketing.

Offering valuable cash prizes is terrific … especially in the lead up to Christmas.

newsXpress Knox engages with Pacific Magazines promotion

newsXpress Knox is engaging with the Pacific Magazines Cash for Christmas promotion which is being run exclusively through newsXpress stores.  The store is promoting the campaign in a number of way: with this in-store display, at the counter and at the front of the business.

Like other newsXpress members, this store is chasing opportunities for shoppers to win the cash rewards which are on offer … showing off a point of difference for this outlet at Knox City Shopping Centre compared to other magazine outlets in the centre.

This exclusive to newsXpress campaign is driving magazine sales and delivering wonderful rewards for newsXpress shoppers.

Christmas sales strong at newsXpress Watergardens

newsXpress Watergardens is reporting excellent sales of Christmas products.  With this display and other promotions in-store, Christmas stock is moving quickly.

Facing into the mall is a display of known brand products.  These are pulling nice traffic and this is generating some excellent business.

With the Christmas catalogue just hitting now and TV to kick in soon, Christmas is set to reap excellent rewards for newsXpress members, delivering excellent incremental business and re-introducing newsXpress stores to shoppers in their area.

newsXpress is thrilled to be acting as one with the Christmas offer common across the group.  This has enabled a consistent catalogue, in-store and TV marketing campaign … showing the value of a unified group of newsagency businesses working together to make the most of this highly valuable season.

newsXpress Engadine expands gift offer

newsXpress Engadine has expanded the range of gifts on offer, presenting an excellent selection of gifts from newsXpress preferred suppliers.

As the photo shows, the enhanced grift range makes for an excellent display in the store, leading into the greeting card department.

newsXpress has preferred supplier relationships with close to one hundred suppliers offering gift products.  This provides newsXpress members with an excellent range of gifts from which to choose, enabling buying to local needs to be undertaken.

The newsXpress merchandise team is able to guide newsXpress members on their gift buying, helping newsagents and their employees to expand into this important department … but in a way which does not detract from the core categories which remain vitally to the health of a newsagency.

The expanded gift range at newsXpress Engadine is a testament to newsXpress members who want to grow their businesses working with opportunities presented by newsXpress for mutual benefit.  It speaks to the importance of guidance to enable the leveraging of opportunities found in preferred supplier product lists.

newsXpress Christmas items selling fast!

The newsXpress merchandise team is receiving reports from newsXpress members of more sell outs of popular Christmas lines.  The latest feedback from yesterday  reported excellent sales of The Pudding Lady range, Lolita Glasses and Beanie Kids.

The newsXpress 2012 Christmas catalogue has only just started and already we have sell outs! This is great news!