Visual Merchandising | newsXpress Blog

Promoting Maxim magazine at Indooroopilly

newsXpress Indooroopilly has been promoting the launch issue of Maxim magazine with this terrific in-location display in-store. Like many newsXpress stores around Australia, the newsXpress Indooroopilly team understands the value of supporting a new magazine title which is being backed with a good marketing spend.

This launch issue of the local edition of Maxim magazine is proudly supported by newsXpress nationally through newsXpress stores with additional marketing collateral for members and support from our head office team.

Award for newsXpress Knox display

Congratulations to the team at newsXpress Knox for winning a visual merchandising award from the herald and Weekly Times for their Harry Potter display behind the counter. This display at first featuring Lord Voldemort and then Harry Potter drove new traffic and over the counter sales for the business. It became an excellent anchor for the business for several weeks.

The Knox team uses this space behind the counter for powerful and basket building displays, always focusing on a single product or theme and usually doing this around a strong brand.

Baked and Delicious looks delicious in Pakenham

newsXpress Pakenham created a terrific shop front display prommoting the new baked and delicious partwork. Spread across the window and facing onto main Street, the display features some delicious cupcakes showing the results of following issue 1 of the part series.

newsXpress stores are smart leveraging the advertising spend around titles such as Baked and Delicious to drive traffic and create retail theatre.

Baked & Delicious at newsXpress Ballarat

Check out another excellent magazine display from newsXpress Ballarat. This one’s for the new Baked & Delicious partwork.

Well done to everyone involved. The cup cakes do look delicious.

Tour de France Promotion at newsXpress Bairnsdale

newsXpress Bairnsdale ran an excellent promotion for the Tour de France guide. Every shopper entering the store could easily see the display. It created a connection between the business and the great event … became a good talking point.

Outside of sales of the Tour de France program sales there is the benefit the excitement and change that the display brings to the business. This is beneficial outside the magazine department as it reinforces the relevance of the business.

At newsXpress stores across Australia we are enjoying excellent results from magazine sales thanks to our creative engagement with the category. This success generates incremental success in other retail departments.

Visual Merchandising Shows How To

In addition to excellent buying opportunities at the trade displays which have accompanied recent newsXpress member meetings, wdisplay product from preferred suppliers to make the most of the marchandise opportunity.e have been showing how newsXpress meembers can.

The photo shows off a display created for the wonderful range of bear themed products from Tinco. newsXpress locations which have copied this display are reporting good sales. The display shows the product in a good light and helps drive multiple item purchases by customers.

Here at newsXpress we understand that buying competitively is just part of the story. Merchandising product well is vital to achieving the maximum potential of products. there is where newsXpress have been helping in an exclusive and creative way.

Magazine display of the week: Port Lincoln

Congratulations to newsXpress Port Lincoln in South Australia for this excellent magazine display promoting the Australian Women’s Weekly. It’s our Magazine Display of the Week. A well deserved title.

We like the display because it draws attention to AWW in the usual location for the title and leverages the traffic from this display with other titles displayed next to AWW. An efficient display and a display which gives off energy … important in driving customer engagement.

Congratulations to everyone involved in creating this display.

newsXpress believes that magazines are important in newsagency. This is why we developed and support our multi layered magazine strategy … a key reason that newsXpress locations perform well in the magazine category.

The Sticker Family Counter Mat Drives Sales

This counter mat promoting the My Family stickers from The Sticker Family is delivering excellent success in newsXpress locations in which it is used. There are many stories of customers presenting at the counter to purchase a card, magazine or lottery ticket who notice the counter mat and comment along the lines of oh, you sell these or ah I wondered what these were when I saw them on cars.

Marketing experts tells us that shoppers are more likely to respond if they see a single message repeated in their interaction with a retail store. This is where the counter mat works in that by the time a shopper gets to the counter they will have passed the pull up banner. They may also have seen and promotion elsewhere in the business for The Sticker Family range.

The counter mat is another valuable touch point in selling these stickers to new customers as well as those with stickers already. newsXpress highly recommends it to members.

newsXpress Orange Embraces Retro Products

newsXpress Orange has a stunning and compelling display of retro products on show at the front of the newsagency, attracting plenty of shoppers and riving good sales. What a stunning display! Unlike anything you would see in a traditional newsagency.

Paul and the team at newsXpress Orange have every reason to be proud of good buying and excellent merchandising of this range from one of our newsXpress preferred suppliers.

Yes, retro is in … at newsXpress Orange.

On the display itself, it is an example of excellent in visual merchandising. It tells a wonderful and cohesive story. It connects emotionally with the theme. The result is sales, as should be the case with any such display.

newsXpress Gatton Has Fun With State of Origin

The team at newsXpress Gatton has been having fun with promoting State of Origin products for the last few weeks. This simple display in a high traffic location can add valuable dollars to even the smallest sale.

Driving sales basket efficiency is something we talk about often at newsXpress member meetings, providing advice and tips for members to help them consistently achieve above average shopping basket penetration and this, in turn, makes their businesses more valuable.

Magazine Display of the Week: newsXpress Riverlink

This display promoting Women’s Weekly Health from ACP magazines in our magazine Display of the Week. It is in an excellent, high traffic, location and it is attention grabbing. The value proposition is clear. Shopping from the display is easy.

We like the display for these reasons and that it presents the title in a professional way which shoppers are unlikely to encounter in supermarkets or other outlets … as well as many newsagencies.

Well done to all at newsXpress Riverlink for putting this display together.

Promoting the My Family Stickers from The Sticker Family at Knox

newsXpress Knox is promoting the My Family stickers range from The Sticker Family at the front of the newsagency, facing into the shopping mall. This placement is the ideal placement for promoting the My family stickers as it attracts shoppers from across the mall to the shop.

By placing the My Family stickers pull up banner in front of the card department, the Knox team is subtly suggesting that the My family stickers could also be purchased as a gift … as the store has seen. Shoppers can buy the gift (stickers) and a card and be done with a complete gift in one shopping experience.

Sales of the My Family stickers range at newsXpress Knox continue to be excellent, adding hundreds of dollars of gross profit to the business every week.

Promoting Cats at newsXpress Watergardens

newsXpress Watergardens has been promoting this excellent range of cat themed tins from Tinco with terrific success. Displayed at the front of the store, the cats have been successful in attracting new shoppers as well as adding to the baskets of shoppers already in-store. The cat tins have broad appeal. From a retailer perspective they are good value as they are purchased as gifts and by shoppers for their own use. They offer a genuine point of difference to what shoppers see in nearby gift shops.

The newsXpress Watergardens display has some excellent visual merchandising features to connect with the cat theme. This makes for a more appealing and financially rewarding display.

Magazing Display of the Week: newsXpress Upper Coomera

Congratulations to newsXpress Upper Coomera for this excellent display promoting the Ferrari part series. While the photo is a few weeks old, we considered the display well worth the attention of a Magazine Display of the Week feature here at our newsXpress blog. Well done to everyonee for creating this well located and visually engaging display.

Magazing Display of the Week: newsXpress Wetherill Park

Congratulations to newsXpress Wetherill Park for such a terrific magazine display promoting the latest issue of Good Health magazine.

This bold display is excellent as a display. What makes it even beetter is its location – it is at the entrance to the main magazine aisle in the newsagency and will therefore be passed by the majority of shoppers.

Another benefit is that the display includes stock which can be selected right then.

If you check the photo you can see that the newsXpress Wetherill Park team is using the side of a drinks fridge to host this display … very clever.

Well done to everyone involved in creating this display.

Timely Retro Marketing Collateral for newsXpress Newsagents

newsXpress has launched two exclusive retro themed posters as part of its ever expanding newsagency marketing toolkit.

Using this collateral, newsXpress members are able to professionally support displays of retro products which can be accessed from a range of newsXpress suppliers – and there are plenty of retro products available from our supportive preferred suppliers.

The new exclusive to newsXpress retro marketing collateral can be accessed from the member area of the newsXpress website. It is part of the most comprehensive marketing toolkit ever created for newsagents in Australia.

Bears sell gifts at Knox

newsXpress Knox is enjoying excellent sales as a result of this professionally merchandised display featuring product from a newsXpress preferred supplier. Drawing shoppers to the store, the display presents a different look to what one would see in a more traditional newsagency display. On offer is a range of tins, a tea pot and a mug – beautifully packaged.

Bright and appealing, this display is working with shoppers of all ages from children through to retirees. Who doesn’t like teddy bears after all?

The display is running as part of the post Mother’s Day strategy at Knox, using professional visual merchandising to drive traffic and sales. The strategy is working a treat for the business.

Blowing away the cold weather

newsXpress Beechworth is bringing colour to the main street of town with this innovative and appealing window display calling for shoppers to brighten up their offices.

For each colour they have a poster explaining attributes of the colour and how this can help, going beyond a basic display and providing information which will help people make their colour selections.

This is a terrific display, innovative, fun and colourful, a display which will draw people to look.

Well done newsXpress Beechworth!

Timely magazine display at newsXpress Jamison

newsXpress Jamison has been connecting with the news of the death of Osama Bin Laden with this timely magazine display above newspapers. It is an attention to magazine covers which is one reason newsXpress Jamison is achieving well above industry average sales growth magazines.

Their double-digit year on year growth is due in part to an attention to magazine covers and tactical placement as a result of opportunities presented by covers. newsXpress exclusive magazine strategies and tactics are also playing a vital role in leading year on year magazine sales growth at this store.

While magazines face undeniable challenges, newsXpress is helping its members to discover and embrace growth opportunities.

The team at newsXpress Jamison has every right to be thrilled with and proud of their results. Well done!

Magazine Display of the Week: newsXpress Ballarat

This display for MasterChef magazine at newsXpress Ballarat is the best magazine display photo we have seen in the last week.

Using props as they have brings the display alive and makes it different to the traditional magazine display using just posters and magazines.

With food titles especially, including food or props has become essential for the display to drive good incremental business for the title being promoted.

Well done newsXpress Ballarat for excelling with yet another great magazine display.

newsXpress selects displays from photos sent in by newsXpress members and photos collected by newsXpress Business Development Managers as they visit with members through the course of the week.

Email your photos here.