newsXpress Bairnsdale ran an excellent promotion for the Tour de France guide. Every shopper entering the store could easily see the display. It created a connection between the business and the great event … became a good talking point.
Outside of sales of the Tour de France program sales there is the benefit the excitement and change that the display brings to the business. This is beneficial outside the magazine department as it reinforces the relevance of the business.
At newsXpress stores across Australia we are enjoying excellent results from magazine sales thanks to our creative engagement with the category. This success generates incremental success in other retail departments.
