newsXpress difference | newsXpress Blog

newsXpress Christmas catalogue out now

newsXpress has delivered hundreds of thousands of catalogues to homes around newsXpress locations participating in our Merry Giftmas Christmas promotion.

In addition to catalogues, stores have been provided with A1 double sided colour posters and price tickets – promoting catalogue items.

The range of professional collateral provided by newsXpress is a further example of the care we take to help our members tell a complete story for key seasons such as Christmas. From the brochure in the letterbox to the price ticket in front of a promotional ietm, the visual connection is consistent and enticing.

Christmas stocking stuffer collateral

newsXpress has developed addditional Christmas marketing collateral for use by stores in promoting stocking stuffer gifts. This collateral has been provided to our members through our regular email communication.

This new collateral visually connects with the A1 Merry Giftmas posters we sent out a few weeks ago. It is designed specifically for displays of lower priced Christmas gift items – some of which featured in the catalogue distributed to homes around newsXpress stores a week ago.

newsXpress recognises the importance of refreshing offers through the Christmas season.

newsXpress Wetherill Park wins merchandising award

newsXpress Wetherill Park has won a supplier-funded award for their stunning merchandising display for product associated with the new Twilight movie, new moon. The display promotes new moon board game, new moon calendars, new moon jewellery and new moon themed magazines.

As this and other recent photos on this blog show, newsXpress members are committed to bold visual merchandising around strong licences which serve across multiple categories. This is especially true when the licence reaches into strong magazine traffic as it presents an opportunity to leverage this for higher margin business.

newsXpress members are banking excellent results from our licence product strategy. It offers an excellent example of the newsXpress difference in action.

Congratulations to newsXpress Wetherill Park for such great leadership.

Great use of newsXpress collateral

newsXpress Forest Hill (Victoria) is using the newsXpress supplied calendar posters above their calendar display and diary posters above diary product. They are great signposts to the appropriate areas of the shop – making it easier for customers on a mission and to divert others who may have visited for another purpose.

newsXpress prints it’s posters in A1 size, in colour and on heavy duty stock. We understand the value of good quality marketing collateral. A1 posters for all major seasons and opportunities are provided free of charge to newsXpress members.

We love receiving photos from newsXpress members showing how they have used newsXpress provided marketing collateral. It is one thing for our creative team to develop the collateral and another entirely to see how it is used in-store.

newsXpress launches new planogram: sorted by hiPP

In another first, newsXpress is pleased to be participating in the national launch of sorted, a range of home office organisation products from hiPP. Many months in the making, newsXpress has played a key role in bringing this product to market. Planogrammed to tell a bold brand-based story in newsXpress and selected other retailers, sorted places newsXpress into a new niche which straddles stationery, office products and gifts. As one customer said recently, this is Smiggle for adults.

Bringing sorted to market is another example of innovation from newsXpress and our proactive group of partner suppliers. The good margin range will drive new traffic and extend the basket of shoppers. It provides an excellent point of difference for newsXpress locations and newsXpress as a group.

newsXpress leads on licence products offers

newsXpress is demonstrating its commitment to brands and strategic merchandise moves with its Christmas gift offering. Our merchandise team has sourced gift product which connects with key magazine, partworks, greeting card and departments. By bringing in additional product under licences such as Ben 10, Twilight, Toy Story and In the Night Garden, the newsXpress merchandise team is providing our members with the ability to promote across departments and drive more effficient shopping baskets.

leveraging excellent traffic for more efficient and better margin business is another beenefit of newsXpress membership.

newsXpress Forest Hill promotes New Moon

new moon calendars, the new moon board game, magazines and other products are in prime position in this excellent display at newsXpress Forest Hill in Victoria. Drawing attention to the product display is the A0 poster provided by newsXpress.

Interest in the new moon movie is huge, one only has to see the magazine coverage of the stars and the movie launch.

newsXpress has taken a leadership role in bringing to its members new moon products beyond traditional newsagency items and thereby helped our members achieve more efficient new moon focused shopping. This is a great example of the newsXpress difference in action and the value of using a core category such as magazines to drive sales elsewhere in the business.

The display at newsXpress Forest Hill looks stunning in person and captures the feel of Twilight in a high traffic area of the business.

New Moon promotion at newsXpress Sarina

The team at newsXpress Sarina has put together a good display supporting the newsXpress new moon movie marketing initiative. Their front of store display looks stunning – from the A0 poster to the table of new moon merchandise, they are making bold statement.

It would be hard for Twilight fans to go past the products in this display and not stop to shop.

newsXpress has sourced a range of new moon product including calendars, a board game, jewellery and other items. This is wonderfully augmented by new moon related magazines – of which there are plenty at the moment in our stores.

newsXpress Brisbane members meeting

We received a good turnout at our Brisbane members meeting earlier this week and covered plenty of ground in the afternoon session. As is often the case, newsXpress members talking with each other and sharing ideas is the most important part of such gatherings. There were several business development ideas discussed yesterday which would be easy to implement with little or no capital investment.

Consistent small steps of progress across multiple categories combine to make for more successful businesses.

newsXpress will continue to facilitate regular member meetings to maintain conversation between our proactive members.

Crayola planograms rolling out

The new planograms from Crayola are rolling out to newsXpress locations. newsXpress Riverlink installed theirs and are very happy with the result. It looks good and is attracting customer interest.

The newsXpress planogram strategy is all about the professional representation of strong national brands in our stores across Australia and through them achieving better return on investment than the traditional local store look for this type of product.

Planograms like this offer from Crayola places newsXpress in a competitive and more visually appealing position than many other retailers. newsXpress members can bank the results.

newsXpress Gympie makes the news

Congratulations to Warrick Hocking of newsXpress Gypmie for the coverage in the business pages of the Gympie Times, reporting on his award at newsXpresser of the Year for 2009. The report raises the newsXpress profile and recognises Warrick for his tireless work in promoting newsXpress and all we stand for.

We know that we are only as strong as our members. Warrick’s enthusiasm for and support of our brand is terrific motivation for newsXpress to continue to develop and drive greater success for our members

The article in the Gympie Times further demonstrates the newsXpress difference and why our brand is more important than a more traditional newsagency shingle.

Flexible planograms from 3M

Close to 100 newsXpress locations now have 3M planograms.

Ranging in size from 1 metre to three metres, these planograms deliver a professionally displayed range of Post-IT, Command and Scotch products to our stores.

newsXpress developed these and other planograms to bring store level evidence of our brand commitment, to reinforce the newsXpress unique selling proposition and to drive sales. This is happening much to the delight of newsXpress members.

The 3M planograms are a great example of the newsXpress difference in action.

HOT Ink! sale drives traffic

The latest HOT Ink! sale in newsXpress stores has driven excellent sales results based on reports from stores. Driven around brands – HP, Canon, Epson, Brother and Lexmark – the sale was to 1 million homes across Australia. In addition to brand commitment, newsXpress pitched price competitiveness, excellent customer service and range – all key factors to the regular ink and toner consumer.

HOT Ink! is an exclusive to newsXpress initiative. In addition to special buying opportunities, newsXpress members receive exceptional back-office support, marketing collateral, out of store marketing and access to good ink business growth strategies.

Embracing the Twilight brand

newsXpress members in NSW are cleverly using the posters supplied for the Sunday Telegraph tomorrow to promote newsXpress supplied Twilight themed product. The photo shows a display at the entrance to newsXpress Bondi Eastgate. They are promoting the new moon board game which many newsXpress stores across the country are selling.

newsXpress has positioned itself to make the most of the considerable promotion around the launch of the new moon movie – through the board game, calendar, gifts and magazines. We have done this because we understand and value the importance of strong brands.

newsXpress launches Twilight merchandise display competition

newsXpress and two of our suppliers have announced a newsXpress exclusive visual merchandising award for the promotion of NEW MOON branded items. With our game, calendar, gift items and magazines plus the brilliant A0 poster, newsXpress members have a terrific story to tell.

On offer is 6 Gold Class movie vouchers to use to see the “Twilight” saga continue with the release of ‘NEW MOON’.

This is another example of the newsXpress difference – pulling product covering various product categories and from a range of suppliers around a brand franchise which is well represented in more traditional products such as magazines and newspapers.

$30 million lottery superdraw syndicate opportunity

newsXpress has launched three newsXpress exclusive syndicates for the January 2,2010 $30 million lottery superdraw. These new syndicates continue the success of recent superdraw syndicates which has seen newsXpress members attract new customers and drive deeper lottery shopping baskets.

Connecting members with newsXpress exclusive lottery syndicates is another brand-building opportunity for newsXpress members.

newsXpress releases Conference DVDs

In another first, newsXpress has produced a DVD of highlights from this year’s National Newsagent Conference featuring nine of the key conference sessions. The DVD is available to newsXpress members only and provides a broader reach of valuable content presented at the conference.

newsXpress has been able to produce the DVD thanks to the help of our Diamond Sponsors: Pacific Magazines, Hallmark Cards and Jenlist.

UHU planogram helps newsXpress stores drive sales

newsXpress retailers are benefiting from proactive suppliers investing in the development and deployment of planograms which professionally represent their product. The photo shows the UHU Glue Centre planogram at newsXpress Riverlink. UHU has been terrific to work with in finessing the range and developing a planogram which is efficient in space use and proactive in pitching what sells easily in our type of retail situations.

newsXpress is proud to lead on this planogram initiative and thankful to have a great group of suppliers, like UHU, working with our Merchandise team to bring certain success to our retail network. Planograms are new to newsagencies – they are key to our future success.

newsXpress communication strategy drives sales and margin

newsXpress Wetherill Park is the latest location to implement the newsXpress exclusive communications products strategy. This good margin and traffic generating strategy is based around a professional planogram for phone handsets plus better margin mobile recharge and a range of associated products.

We are seeing excellent sales flow from our communications initiative and the work done by our preferred supplier, Jenlist. The result demonstrates the value of well managed business partnerships. These are nurtured by our newsXpress merchandise team.