Embracing the Twilight brand

twilight_posters.jpgnewsXpress members in NSW are cleverly using the posters supplied for the Sunday Telegraph tomorrow to promote newsXpress supplied Twilight themed product.  The photo shows a display at the entrance to newsXpress Bondi Eastgate.  They are promoting the new moon board game which many newsXpress stores across the country are selling.

newsXpress has positioned itself to make the most of the considerable promotion around the launch of the new moon movie – through the board game, calendar, gifts and magazines.  We have done this because we understand and value the importance of strong brands.

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mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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