With 2011 under way by a few hours, newsXpress stores across the country are getting Valentine’s Day collateral and product on display to capture early sales.
Our exclusive Valentine’s Day poster is a beautiful reminder message of the popular season with shoppers.
Our Valentine’s Day range includes luxurious plush, gifts, cards and chocolates … everything with which to let someone know how you feel.
newsXpress has been busy helping members with queries, stock and services this week. While others close between Christmas and New Year, the newsXpress head Office has been open for business and helping members.
With some members affected by wild weather we have been able to offer some assistance and with others enjoying excellent post Christmas sales, we have been able to source additional product on excellent terms.
We are a full service newsagency marketing group and being accessible to our members even at this time of the year demonstrates the newsXpress difference in action.
A small group of newsXpress stores have been selected to trial this Eco Kids range from a newsXpress preferred supplier.
The bright back packs and healthy drink and food containers stand out in-store – as you can see in the photo from our corporate store at Knox City in Victoria.
This is another example of newsXpress playing outside the traditional for a newsagency … and doing it well.
The trial will provide excellent data with which newsXpress can develop better outcomes for our supplier and members. The trial participants were created on a first come first served basis.
newsXpress is preparing new training videos covering key aspects of operating a newsXpress store. These videos strengthen our position as a leading newsagency marketing group.
Access to the training videos will be through the member area of our website.
Currently, five new videos are under development. These are expected to be completed and available on the website within the next few weeks. We are grateful to newsXpress members who have suggested training video topics.
newsXpress members have access to a new preferred supplier offering a unique range of stickers with a healthy margin. The range is already selling very well in our Queensland stores. The stickers are a great way to show off the family by creating a unique image representing the family. What is terrific about this supplier is that they carefully control the number of stores with the product – to maximise the opportunity for retailers.
Leading right up to Christmas, the newsXpress merchandise team was busy negotiating excellent deals for newsXpress members.
Last week, newsXpress announced details of trading terms for newsXpress members with a new party goods preferred supplier. This new relationship provides newsXpress members with access to one of the largest ranges of Balloons and party related products in the country – at excellent newsXpress terms. newsXpress is the only national group in the newsagency channel with which this supplier is aligned – delivering to newsXpress members a terrific advantage.
The newsXpress merchandise and marketing teams helped newsXpress members who are trading today to prepare for the Boxing Day Sale opportunity. Through our preferred suppliers we have had access to some excellent product opportunities, especially product which can be sold at regular price and good margin to Boxing Day Sale shopper traffic – like toys at Knox and Watergardens.
Our newsXpress branded dump bins and other collateral help stores configure themselves for days like today.
With the hype on TV, Radio and in the newspapers combined the product opportunities from our suppliers, today is shaping up as a bonanza retail day for participating newsXpress members.
Happy retailing newsXpressers.
Members of our newsagency marketing group have been calling in with more news of Christmas success with newsXpress offers and promotions.
One new member rang to advise that this is their best Christmas in the five years of owning the newsagency. Almost all newsXpress promoted lines had sold out. newsXpress strategies have delivered excellent results in core categories such as greeting cards.
Another member called to say that they had just reached double digit growth over last Christmas, something they had not anticipated achieving considering all the doom and gloom around. The newsXpress Merry Giftmas catalogue has been key to their success, pulling new customer in. They went hard with gifts for the first time and have reported extraordinary sales by following newsXpress merchandise advice.
Banking the results of a good Christmas campaign are an excellent reminder of the value of a proactive committed marketing group. This Christmas in stores across the country you can see the newsXpress difference in action.
We have introduced a large range of toys at newsXpress Knox just in time for Christmas but really for the post Christmas rush. Sourced through one of our newsXpress preferred suppliers, the pallet load of toys makes a striking presence in the store.
As the display was being created yesterday shoppers were buying.
We have an excellent mix of brand name toys, brands people will recognise and trust. This will help drive sales. The competitive price (with a good margin) will also drive sales (and make us happy).
The professional display does the range of toys proud – it is stunning and is being noticed from across the mall.
newsXpress Watergardens yesterday launched a toy sale. Christmas has been such a hit at Watergardens that we needed to bring forward our plans for a Boxing Day toy sale.
The display was professionally created in association with a newsXpress preferred supplier in the toy space. The result is stunning – attracting shoppers from the mall who see the display and want to get in on the opportunity. The toy products have been sourced at the newsXpress preferential pricing.
The newsXpress merchandise team has been busy helping members prepare to make the most of Boxing Day sale opportunities. The toy sale strategy is one of many available through newsXpress preferred suppliers.
The Hallmark recordable Christmas storybooks are continuing to sell well right up to Christmas. The Hallmark national TV campaign and the excellent in-store collateral provided to newsXpress members along with out special pricing opportunity are driving excellent sales.
newsXpress Runaway Bay has been open just a couple of days and their recordable storybook display is working a treat. The have more than The Night Before Christmas recordable storybook.They have the full range of innovative and enticing recordable products from Hallmark. We are seeing this strategy deliver excellent results across the newsXpress group with customers purchasing two and three books at a time.
newsXpress had early access to this range from Hallmark thanks to our strategic partnership with the best known greeting card company in the world.
Congratulations to newsXpress Riverlink for being voted the best decorated store in Ipswich for Christmas – both indoor and window.
Well done to everyone involved in earning this award. newsXpress is thrilled to have been involved in creating a stunning look for newsXpress Riverlink for this Christmas.
While awards are wonderful kudos, the real benefit is reflected in sales. newsXpress Riverlink is having a terrific Christmas thanks in part to the excellent visual merchandising in their window and in-store.
newsXpress Haly Street embraced change this past week with gifts, books and other departments being moved around with on the ground assistance from our newsXpress Business Development Manager.
The result of the product relay and refresh is better grouping of products – designed to drive a better shopping experience and a deeper shopping basket.
newsXpress Business Development Managers provide in-store practical advice and assistance to members from tactical product placement through to major relays. This advice and assistance is included in the standard newsXpress membership package. Our network is full of stories of success driven by newsXpress Business Development Manager engagement.
newsXpress Gladstone Park (VIC) last week benefited from a refresh of the gift department to make the most of sales in this last week before Christmas.
A newsXpress visual merchandising expert worked on-site with the store to create a fresh look for the range of gifts in store – including many from newsXpress preferred suppliers.
The refresh included careful planning which focused on the goals of attracting more shoppers to the gift displays and achieving a deeper and more efficient shopping basket.
The photo shows just a small part of the work done during the newsXpress VM visit to Gladstone Park last week.
newsXpress Jamison (ACT) has been driving good impulse Christmas business around the newsXpress book offers with this display facing customeers as they enter the store. The photo was taken a few weeks ago while there was still reasonable stock from the book offer.
The Christmas and other books have been heavily promoted in the newsXpress Merry Giftmas catalogue which newsXpress members have bene using in-store as well as being distributed to homes nearby.
This Doggy Bank has been a hit this Christmas for newsXpress stores. Our catalogue price is $29.95. This provides our stores with a good margin. Our national pricing decision has also resulted in excellent sales and stores reordering stock.
The David Jones price for the same item is $39.95. A check with their flagship Sydney store yesterday indicated that it has not been selling all that well.
The newsXpress pricing approach and our external and in-store marketing have combined to make this product a hit.
Margin percentage is great … for dreams. Margin dollars are what matter … money in the bank.
newsXpress members are better off with the newsXpress merchandise strategies than they would be if they followed the David Jones approach.
The Doggy Bank is another example of the great value of shopping at newsXpress and the benefit for newsXpress members of the work put in by our marketing and merchandise teams.
Manni Ribeiro of newsXpress Eumundi is checking out the collateral from newsXpress for promoting the book sale which is part of the newsXpress Merry Giftmas catalogue offer.
These A3 posters are in addition to eight A1 double sided posters promoting the overall campaign which were provided by newsXpress at no additional cost to members.
The book sale this year has been a big hit of the Christmas campaign – delivering excellent good margin sales. Many newsXpress members are already planning for their next newsXpress Book Sale.
newsXpress Ocean Grove has the full range of wonderful and innovative Hallmark recordable storybooks on show with this high-impact aisle end display.
As the only store in town with the recordable storybook range, newsXpress Ocean Grove is making the most of the opportunity.
newsXpress identified the recordable storybooks as an early opportunity for newsXpress members and ensured access to the full range for our stores.
While the Hallmark TV campaign is driving good traffic for the range, it is displays like this one at Ocean Grove which delivered excellent impulse purchase business.
newsXpress newsagents across the country are reporting excellent sales with products featured in our exclusive Merry Giftmas catalogue. While many products have done well, the stand out hero products are:
Doggy Bank. A fun and interactive gift! Stores are selling out and reordering.
M-Cups. Price competitive with major retailers. Taps into interest in food.
App Magnets. Funky. Great for guys and gadget lovers.
Hallmark recordable storybook. Great TV campaign. Traffic generator. Great margin dollars story.
Christmas trees with baubles. The instant Christmas decorations. These are selling well to offices and people with small places to decorate.
Christmas bon bons. Our quality range is a hit with customers.
Junior MasterChef cooking set range. While not in the Christmas catalogue, this range was sourced for Christmas gifts. It is selling like hotcakes (excuse the pun).
Tamarr plush animal babies. Cute looking plush selling out right across the country.
Lipsmacker tins. Great gift for girls. Selling well at the counter.
What a wonderful Christmas for newsXpress stores!
The success with this Christmas range is further proof of the value newsXpress brings to members. Our merchandise team has sourced excellent deals, backed this with professional cut-through marketing and delivered valuable margin dollars to our members.
newsXpress Wetherill Park is promoting the Hallmark recordable storybook range with this aisle end display.
Notice the screen above the display? This is playing the TV commercial which Hallmark is running nationally to promote this innovative range.
The TV campaign is driving traffic to newsXpress stores right across Australia – people are visiting asking specifically for one or more of these products. What a hit!
Treasured memories are a perfect Christmas gift.
The playing of the TV commercial above the display is a smart move by the folks at Wetherill Park.