newsXpress newsagents located near Lucky Charm newsagents and Nextra newsagents are enjoying the latest HOT ink! campaign since the newsXpress prices are better than the Lucky Charm and Nextra prices … better than all for nextra and better than all but two for The Lucky Charm. What is even better is that newsXpress newsagents are banking excellent margin dollars while maintaining highly competitive prices.
This head to head competition between the three marketing groups is interesting in that Nextra and the Lucky Charm are claiming everyday low prices and best prices guaranteed respectively. Lucky Charm meets the claim by offering to beat other’s prices by 5%. We consider that to be lazy marketing. newsXpress stays away from such claims in its marketing materials and actually delivers better prices.
At newsXpress, when it come to ink, shoppers win, newsXpress members win and our preferred suppliers win.
There is a considerable difference when it comes to newsagency marketing groups as the current ink promotion being run by all three shows.
