Category: newsXpress difference

Excellent newsXpress member meeting in Melbourne

newsXpress members who participated in the member meeting in Melbourne last week are providing excellent feedback on the experience.

Hosted at the Kooyong tennis centre, right next to centre court, the event was an excellent mix of product and business management discussion. Several suppliers had special offers available and one of our FMCG suppliers, exclusive to newsXpress, shared valuable shopper basket insights based on a professional analysis of basket data from close to 30 newsXpress outlets.

newsXpress provides access to excellent supplier deals and backs these with commercially valuable insights that help stores convert supplier deals into cash in the bank sooner.

A feature of the meeting was a two-hour open forum  in which everyone participated, sharing ideas from their own businesses. The free-flowing discussion covered products, newspaper distribution, future changes in retail, shop leases, business planning, staffing and plenty of other topics. It was an excellent and open networking session. newsXpress members not at the meeting have been able to see comments from participants at our private communications page.

This member meeting in Melbourne showed off the value of being part of newsXpress on a range of levels. We are grateful to newsXpress members and suppliers who took time out of their businesses to participate.

newsXpress EXCLUSIVE: Patch the talking dog

newsXpress Knox City is embracing the opportunity with Patch, one of the EXCLUSIVE Christmas lines for members of our group.

Promoted on the lease line facing into the shopping mall, the Patch display is setup with the how to video in play.

The display is next to a One Direction display, to leverage more traffic.

The plush items on top are there to draw more attention – they are selling like hot cakes.

It is fascinating watching shoppers walking past in the mall, notice the display and come over. It’s the combination that works well, especially the bolder and brighter items. Once at the display they get to see the detail and hear fun of Patch.  As the only shop in Knox City with Patch this is an excellent opportunity for grabbing sales and building word of mouth.

Beanie Christmas

newsXpress members are enjoying excellent sales already from the Beanie Christmas floor display unit.

This small footprint stand fits nicely almost anywhere in-store. This makes it work especially as a traffic interrupter … perfect for driving impulse purchases.

Getting out early with collectible products like these Beanie Kids is important as loyal shoppers will appreciate the opportunity to get in early.

Thanks to our relationship with Skansen newsXpress members have stock and are well trained on the collector behaviour – enabling us to make more from the beanie opportunity.

Promoting One Direction titles at Yarram

newsXpress Yarram is promoting the Girlfriend part series from Pacific magazines with this display facing shoppers as they enter the business.

With One Direction so hot right now it makes sense to make the most of the opportunity – grabbing attention of shoppers as they enter the business.

Parents, grandparents and One Direction fans themselves are buying these magazines plus the 2013 One Direction calendar – making the band a mega brand for newsXpress.

Pacific magazines has ensured excellent support for newsXpress members with stock and marketing collateral – enabling our members to make the most of this terrific opportunity.

Helping newsXpress members promote their businesses online

newsXpress has published fresh advice to members on how to promote their businesses online. The advice unlocks for newsXpress members practical and proven advice on how to leverage a range of online platforms for promoting the retail shop and connecting with people who may be online and looking to make purchases.

This exclusive to newsXpress advice will help members drive traffic – without having to spend any money on external marketing.

The online marketing advice is another example of newsXpress delivering exclusive and valuable benefits to its members, benefits that are measured through the register.

Promoting the Pacific Magazines Fiji holiday competition

newsXpress Knox has continued to promote the Win a Fiji holiday competition in-store this past week with this tactical placement of the floor display unit near newspapers and at several other touch-points in store.

By ensuring promotion of consumer competitions such as this one right through the period of the competition, the store makes the most of the promotional opportunity. Being know as the go-to store in a shopping centre or a town for magazine related competitions is a nice driver of business.

Pacific Magazines is a strategic partner of newsXpress.

Newsletter helps drive traffic for newsXpress retailers

The newsXpress In Store Offers newsletter provided free to newsXpress members prior to the end of the month for the next month is loved by newsXpress members as it provides a professional marketing tool with which to promote their businesses.

The August newsletter promotes wonderful competitions from Pacific Magazines and ACP Magazines as well as the soon to be released exclusive product from newsXpress: The Blob.

In the bottom right corner of the newsletter is a reminder about the One Direction 2013 calendar. This product is selling its socks off in newsXpress stores with plenty chasing extra stock. newsXpress helps members source product at competitive prices and then helps stores to sell the product – this is the key. Stock sitting on the shelves is dead. newsXpress helps its members move stock in a timely and profitable way.

The Blob and newsXpress a hit at GNS Market Fair in Melbourne

The Blob generated tremendous interest at GNS Market Fair in Melbourne over the weekend.

Newsagents loved the product and wanted to know where they could purchase from.

Several suppliers also asked where they could get the product from to sell to newsagents.

The Blob is exclusive to newsXpress. We are proud to have sourced such a popular and profitable product.

The GNS fair itself was a terrific event. We connected with many of our Victorian members and met with plenty of prospective new members. Our stand was a good place to talk about business opportunities and to explore ways of helping newsagents embrace change and make their businesses more valuable.

Another great GO GREEN & GOLD promotion

Check out the latest display promoting the GO GREEN & GOLD exclusive to newsXpress competition and marketing activity.

With four home entertainment systems on offer from ACP Magazines, it’s no wonder newsXpress stores are promoting this competition – it’s an excellent point of difference for newsXpress stores and for newsXpress itself.

This latest display is on a column at the front of our newsXpress Watergardens corporate store. Shoppers in the mall are able to see the display no matter which directing in which they pass the business.

The display uses the prize opportunity to draw attention and the magazines to drive sales.

Smart collateral helps drive GO FOR GREEN & GOLD engagement

Being able to place the GO GREEN & GOLD entry forms in front of titles being promoted as part of the EXCLUSIVE TO NEWSXPRESS competition helps drive shopper engagement. This shows the promoted titles as having bonus value and this is key to driving sales.

See how one newsXpress store is displaying the entry flyer in front of Woman’s Day – perfect placement.

Pre selling The Blob at newsXpress stores

newsXpress members are reporting excellent results from pre selling The Blob at teir counter. As the photo shows, even a simple poster and demo of the product works a treat with this smart newsXpress member pre-selling 20 units already.

The Blob is exclusive to newsXpress, arriving in-store in time for Father’s Day and to run right trough to Christmas.

Offering excellent margin and backed by an extensive in-store and external marketing campaign, The Blob is set to be fun and successful for newsXpress members and their teams.

Coca Cola relationship helps newsXpress members drive business efficiency

The relationship between newsXpress members and Coca Cola continues to evolve. What started as a good-value supply deal and a partnership with one of our other suppliers has evolved thanks to a wonderful app available for ordering replenishment product.

As the photo shows, an App is available for ordering product, making it even easier for newsXpress members to stock up Coke. This saves time and improves the accuracy of ordering.

newsXpress members who are using the App are loving it. Sharing this information in our community is another way newsXpress helps members.

Smart promotion of One Direction calendar

newsXpress Maryborough in Victoria has engaged in smart placement of the 2013 One Direction calendar with a few pockets of the popular calendar with Girlfriend and Dolly magazine. This placement is in addition to placement elsewhere in-store. It’s smart as it drives the purchase of the calendar with magazines plus it draws attention to this part of the store and maybe gets people looking at the magazines who otherwise this visit not have done so.

newsXpress members have had access to the 2013 One Direction calendar ahead of other retailers, giving us an exclusive opportunity which some members have turned into sales of $1,000 and more.

newsXpress Streaky Bay promotes Go Green & Gold

Check out the display facing shoppers as they enter newsXpress Streaky Bay. This is brilliant positioning of the GO GREEN & GOLD supported EXCLUSIVELY for newsXpress by ACP Magazines.

On offer is four entertainment systems valued at o ver $17,000. There will be four very happy and lucky newsXpress shoppers.

This display by newsXpress Streaky Bay is excellent as it ives the business a wonderful point of difference in town, a newsXpress point of difference thanks to ACP.

newsXpress members across Australia are behind this promotion … watch for more photos coming soon to this place.

newsXpress EXCLUSIVE: Go Green and Gold promotion

ACP Magazines and newsXpress are proud to announce the launch on July 30 an EXCLUSIVE promotion for newsXpress shoppers and newsXpress members.

GO GREEN AND GOLD will leverage interest in the Olympics by offering the opportunity to win one of four entertainment packages being given away through the promotion.

The total prize pool is valued at over $17,000 for this four week promotion which is exclusive to our retail network.

The promotion will be supported with an extensive array of marketing collateral with which to promote the prize pool and the associated magazine titles.

To get in the running, newsXpress customers will need to purchase one of the following ACP titles:

  • Woman’s Day
  • Australian Woman’s Weekly
  • Australian House and Garden
  • Cosmopolitan
  • Street Machine
  • Zoo
  • Take 5
  • NW

At the counter and on marketing collateral in-store there will be details on how to enter. It’s easy … customers can go to the website or scan a QR code. In seconds they can be entered to win a highly-prized entertainment package.

newsXpress appreciates the support from ACP in making this exclusive opportunity available to us.

inkoos – the fun gift

inkoos have started arriving in stores following the recent round of members meetings and they are looking terrific on display. These wonderful cute things come packaged with everything you need to create a wonderful keepsake.

Shoppers buy inkoos for themselves or as a gift.

newsXpress members who have ordered are ahead of the curve and are getting established as the go to retailers to make the most of the opportunity.

newsXpress is leading and delivering wonderful opportunities for newsXpress members – great products backed with great merchandising ideas and supported with marketing assistance to drive traffic and sales. Talk about a win!

Second chance Lotterywest draw unites newsXpress WA members

newsXpress members in Western Australia continue to operate a much-loved and wonderfully successful second chance lottery draw. This drives sales for newsXpress members and helps them increase the rewards for customers who purchase Lotterywest products from newsXpress outlets.

This in-store marketing builds across the newsXpress group and adds value in-store and to Lotterywest. It’s a demonstration of genuine co-operation and partnership. It’s like the traditional second chance draw but on steroids thanks to newsXpress members working together – from organisation to promotion to prize draw.

Well done to our proactive newsXpress members in Western Australia for making this happen.

The phone shows some of our newsXpress members putting entries together for the latest prize draw. This was done at our member meeting in Perth just a few days ago.

Great retail results for newsXpress stores

newsXpress members have reported an excellent end to the 2011/12 financial year with many members sharing year on year sales data showing terrific sales growth in traditional categories and valuable business in new product categories.

Seeing year on year growth of 10% and more is not uncommon in newsXpress businesses.

The success makes us question the doom and gloom of the media and others talking out in the marketplace.

Of particular excitement is the valuable growth being achieved y newsXpress members in product categories the group has been guiding newsXpress members towards. The guidance around categories has helped newsXpress members discover new suppliers and through bonus revenue which is driving business profitability.

newsXpress does not force members to buy from preferred suppliers. newsXpress members choose to do this thanks to the commercial terms and the opportunities which drive sales success.