Category: newsagency marketing

newsXpress Sydney members meet at The Russell Collection

nxnswrusnewsXpress Sydney members benefited from an excellent visit with prestigious gift wholesaler The Russell Collection last week. It was a terrific opportunity to learn more about their products and to understand positioning against retailers who may sell similar lines. The insights are tremendously valuable.

While there we were given some excellent products deals that are available to all newsXpress members. This meeting is another example of newsXpress leveraging product knowledge to help members drive sales.

newsXpress members meeting in Melbourne

nxvicmtgnewsXpress members from Melbourne met at the Head Office of national Toy supplier Head Start where we shared in terrific insights into Head Start brands and had access to excellent deals that give newsXpress members bonus margin opportunities through the Christmas period. we were also treated to the Head Start TVCs and insights into how to compete with major retailers.

In addition to excellent product deals we benefited from some excellent networking.

Christmas hits Ballarat

10599366_10152896793253933_1489900311357620848_nnewsXpress Ballarat is making excellent use of the EXCLUSIVE newsXpress Christmas reindeer-themed collateral with placement in the mall to bring a fun festive theme to Christmas retailing.

The reindeer theme plays out in other newsXpress collateral for the season.

The placement by the team at newsXpress Ballarat is excellent – it makes the most of the collateral provided for the centre as well as for the newsXpress brand.

Well done Ballarat!

newsXpress members promoting North Pole from Hallmark

10606073_10152918269711614_2508337714158983314_nCheck out the excellent display promoting North Pole from Hallmark created by the team at newsXpress North Lakes in Queensland.

It is bright, bold, focussed on the brand and selling well – showing the business as having a competitive edge against other retailers in the area.

It is displays like this that attract shoppers and present the business in a professional light.

Well done to all those involved at newsXpress North Lakes.

Newsagency marketing group promoton reaches 120,000

10730858_10153290749469112_7483969859058254106_nnewsXpress newsagency marketing group promoted the Ty Beanie Boos range on facebook this week and reached more than 120,000 people directly and indirectly thanks to likes, shares and comments.

This terrific engagement is another newsXpress social media success story for the group promoting newsXpress members and an international brand success.

newsXpress is the only newsagency marketing group with a group deal promoting Ty beanie Boos products across all group members and with excellent exclucisve products and pricing.

This is a valuable difference for newsXpress newsagency marketing group members.

newsXpress newsagents benefit from social media campaign

beanie-boosnewsXpress members have been benefiting from a terrific social media campaign on facebook these past few days with more than 75,000 engagements with our highly targeted campaign promoting the Ty beanie Boos products which newsXpress members access as special and exclusive pricing. This is another newsagency marketing group success story for newsXpress.

Newsagency marketing group celebrating World Teacher’s Day

Screen Shot 2014-10-30 at 7.25.13 amnewsXpress members in Queensland were helped to celebrate World teacher’s Day yesterday with this artwork from our design team at newsXpress.

This collateral from newsXpress is another way the group helps members to connect with opportunities to pitch their businesses as relevant to topics and events that are important to the families in their areas.

newsXpress provided this collateral along with products for members including some very unique teacher gifts in recognition of their valuable service to our communities.

Teachers are important. newsXpress is proud to call out the profession for such valuable service.

 

newsXpress Eli waters promotes Better Homes & Gardens Christmas tin offer

Screen Shot 2014-10-30 at 7.05.50 amnewsXpress Eli Waters, our newsXpress Retailer of the Year, is promoting the Christmas tin gift with Better Homes and Gardens at the counter, driving excellent sales for the title. This prime position promotion shows the business with a point of difference over supermarkets and others who do not have access to the tin. The display looks terrific and we share it here as a best practice example for all the newsagents who visit this blog.

newsXpress members leveraging TV commercials

tvcnewsXpress members are embracing TV commercial opportunities thanks to strong partnerships with key suppliers who engage in TV and provide newsXpress with advice on schedules and TV campaign opportunities. One such campaign is for Sylvanian Families – a brand newsXpress members have been appreciating in-store for some time.

More deals for newsXpress members

ealsoctnewsXpress members are this week receiving another deals envelope packed with fantastic opportunities for newsXpress members from our preferred suppliers.

This month’s deals envelope has some excellent value items that will work for Christmas as well as opportunities already for Valentines Day in 2014.

newsXpress: delivering great value!

HOT ink! Flyer driving ink traffic in newsagency businesses

inksaleflyerHere is one side of the HOT ink! Flyer being distributed to hundreds of thousands of homes around participating newsXpress outlets.

Focussing only on brand name ink, this catalogue offer is a genuine sale which demonstrates to shoppers that newsXpress members can work together to deliver pricing that beats the majors. It pushes back on the idea that newsagencies are expensive – well not all thanks to newsXpress HOT ink!

HOT ink! is a an EXCLUSIVE TO NEWSXPRESS campaign.

New newsXpress HOT ink! Campaign driving newsagency business traffic

inkposterShoppers around participating newsXpress stores are being treated to excellent hot ink prices thanks to good buying, cunning pricing and excellent marketing by the team at newsXpress on behalf of members.

Being promoted with a striking black and white campaign of posters, shelf talkers, floor decals and catalogues, the latest HOT ink! Is generating net new traffic as reported by newsXpress members.

newsXpress continues to innovate on behalf of its members – driving traffic, sales and margin.

Newsagency marketing group leverages quality in baby gifts

nxbabynewsXpress is helping members offer quality baby gifts as part of an expansion thanks to engagement with new suppliers.

In addition to new products we share information that helps our members sell more of these products.

Take the baby carriage holding baby keepsakes. Our insights provide our members with an exclusive advantage they can leverage.

Our newsagency marketing group is engaged beyond deals – we leverage knowledge for profit for our members.

Newsagency marketing group helps with letters to Santa

nxchristantaNewsagency marketing group newsXpress is helping members connect with shoppers and Christmas mail to the North Pole with these cute post boxes.

While initially offered as a homewares line in our stores, this post box is being more often used as a letter box for santa in a nice piece of retail theatre for newsXpress members and their customers.

newsXpress is regularly sourcing exciting and innovating product in a range of categories. This is another thing newsXpress members love about the group.

Newsagency marketing group members love more jewellery options

nxjewellNewsagency marketing group newsXpress is receiving kudos from members for the broader range of jewellery product options being pitched.

Covering a broad rand of gift giving opportunities, these jewellery items are bringing a product point of different to members – helping expand the appeal and engagement of their business with locals.

Driving traffic and delivering excellent margin, the latest jewellery offerings are helping newsXpress members create a more valuable future.

Newsagency marketing group promotes teacher gifts

nxteacherNewsagency marketing group newsXpress is promoting a terrific range of teacher gifts including these boxed gifts that acknowledge teachers for the work they do in educating our kids.

These are great gifts from parents, kids and even others in the community for teachers – thanking them for their service.

newsXpress helps members find product opportunities like these for seasons and all year round thanks to a dedicated merchandise team in place to serve the needs of our members – from head office as well as through in-store engagement.