Category: newsagency marketing

Kaycee Bears at newsXpress

Screen Shot 2015-06-24 at 1.34.53 pmThe gorgeous limited edition Kaycee Bears are now available through locally owned newsXpress stores, your collectible bear specialists.

Hand made in the UK, Kaycee Bears are adorable and highly sought after. newsXpress has these characters available and twice as many on the way to us.

For Kaycee Bears, newsXpress is your home.

Kaycee Bears are part of a strategic product development by newsXpress. A development commenced two years ago that is usually kept very quiet so others can;t easily copy us.

newsXpress members promoting jigsaws

Screen Shot 2015-06-24 at 11.46.26 amSome newsXpress members who could not participate in our June is Jigsaw Month promotion have opted to run the promotion in July – leveraging the valuable bonus discount achieved with jigsaw stock thanks to the exclusive to newsXpress deal negotiated for our network.

newsXpress has provided fresh collateral for print and digital use in pitching what is proving to be a valuable promotion.

We are loving our exclusive jigsaw deals and the traffic and high GP revenue there generate for our members.

End of financial year promotions at newsXpress

eddba85c-7018-4fbe-a5da-730b809c82d4newsXpress members have been promoting the End of the Financial Year with in-store and social media promotions. Offered several forms of collateral by the group, newsXpress members have appreciated the choices available to them for leveraging what has become an important sales event in retail.

The promotional collateral from newsXpress has enabled newsXpress members to tap into consider interest generated by national retail groups around tax time savings.

Funko Pop! Vinyl in newsXpress stores nationally

IMG_7903Close to 100 newsXpress stores have Funko Pop! Vinyl characters – bringing these sought-after collectibles to businesses around Australia. We have Funko Pop! Vinyls for Star Wars, Inside Out, Ghostbusters, Game of Thrones, The Walking dead, Breaking Bag, Scooby Do, The X Files, Batman, Firefly, Adventure Time, Dr Who and plenty more.

newsXpress is the place for pop culture, the place for fun.

newsXpress members loving bonus jigsaw margin & traffic

newsXpress members are loving the bonus margin they are making on collectible jigsaws. Better still, they are loving the additional margin they are making on top of the bonus newsXpress exclusive margin. these extra deals backed by the smart social media and out of store campaigns guided by newsXpress are driving additional shopper traffic and resulting in extra margin dollars being banked.

This is another terrific and successful newsXpress exclusive opportunity through which our members are growing stronger and healthier businesses.

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newsXpress members loving adult colouring

newsXpress members are loving the easy access to adult colouring products from the range of supplier partners we have connected with our group. The products and opportunities are proving valuable for members of the group with the result being an excellent traffic and sales boost.

The adult colouring phenomenon has been huge for some time and newsXpress has been on the front foot all through with valuable supplier relationships ensuring access to products to serve this need.

This latest success is another example of newsXpress helping members with products backed by strategies for driving traffic and revenue.

newsXpress adds suppliers to its preferred supplier suite

Newsagency marketing group newsXpress this week added two more suppliers to its preferred supplier suite. Four days in the response from members has been excellent. The suppliers are thrilled … so are we.

newsXpress brings on suppliers that are a good fit for newsXpress businesses for the future. This is why many suppliers we connect with are outside what is traditional for newsagency businesses.

New suppliers help us work even harder at our mission of the Newsagency of the Future.

newsXpress supporting Red Nose Day on Facebook

Screen Shot 2015-06-08 at 6.25.52 amnewsXpress has been actively supporting its Red Nose Day engagement on social media through Facebook and Twitter in addition to actively supporting engagement with and by newsXpress members in-store to help raise awareness of this important charity as well as to raise funds for the charity.

Reaching out beyond the counter by promoting Red Nose Day on social media is newsXpress leveraging its brand and connections beyond its network of stores and demonstrating a more authentic and valuable commitment to its charity engagements like Red Nose Day.

newsXpress immersed in product engagement

Screen Shot 2015-05-22 at 3.45.19 pmThe newsXpress head office team immersed itself in products Friday last week and filmed the fun for members as part of a practical engagement designed to build and support product knowledge. Sharing insights into products from people across several demographics helps newsXpress members see products from a different light. This helps drive sales.

newsXpress launches more presell opportunities

newsXpress last week launched another two pre-sell opportunities for members – enabling them to lock in revenue for what will be two highly sought after ranges when stock becomes available.

In addition to negotiating access to traffic generating product, newsXpress is able to provide members with access to marketing and sales tools that help the businesses to maximise the opportunities.

This is feet through the door and money in the bank – a newsXpress difference!

Newsagency marketing group newsXpress says no to discount wholesalers

As part of its commitment to premium brands, newsXpress has recently said no to approaches from two discount wholesalers who offer lo price point average margin product.

Our belief is that you cannot grow long-term customer relationships selling cheap products like those in discount variety stores.

Successful newsXpress members today make far more money from premium brands that attract premium margins.

Our strategy is a key factor in our margin transition campaign.

Newsagency marketing group newsXpress helps newsagents manage magazine supply

newsXpress offers its members a best practice approach to managing magazine supply. This approach includes newsXpress developed tools and facilities through which they can better manage floor space and engage in smarter ways of pitching magazines outside what is usual for an everyday newsagency.

The newsXpress approach respects the importance of magazines and magazine related traffic at the core of the business yet it appreciates the cost base of space and labour in many newsagencies. Our work in this area is thoughtful, comprehensive and business beneficial.

newsXpress first with new Beanie Boos

11114257_1426551404321186_674679073187939842_n-2newsXpress members were thrilled to have first access to the four new Beanie Boo designs recently released in Australia.

Enabling our stores to be first with social media and in-store engagement, the results are excellent with several stores ordering extra stock already to keep up with the demand for these engaging and fun collectible plush items.

newsXpress supports the Beanie Boo engagement with in-store collateral as well as out of store marketing connecting the respected Ty brand with the newsXpress brand and our store level opportunities.

Newsagency marketing group newsXpress launches new tag line

xxAlong with the launch of our new website this week, newsXpress has launched a new tag line through which we define our focus.

Developed out of conversations with newsXpress members, the tag line is good for our next steps.

newsXpress … newsagency of the future.

Everything we do as a group and everything we offer to our members is about their future as businesses different to what Australians think of as average newsagencies.

newsXpress members promoting Justice League

IMG_6214newsXpress members got first access to a wonderful Justice League floor display unit which does honour to this valuable franchise.

Thanks to a very special supplier relationship and early access, we have members doing good business, attracting new shoppers and making their businesses valuable as a result.

The photo shows the terrific and theatrical floor display unit newsXpress members had first crack at.

Professional.

Generating new traffic.

Wonderful in-store theatre.

This is what newsXpress does – delivering excellent benefits for its members and leveraging this with insights which drive excellent sales results.

Our national newsagency marketing group

Screen Shot 2015-04-10 at 4.33.44 amCheck out the national coverage newsXpress offers through its growing reach of engaged newsXpress members.

Created using geo mapping tools, this graphic shows a national spread within easy reach or the majority of Australia’s population.

This latest research of our reach is part of our 2015 campaign expanding the group and expanding the leverage we gain for our members through the group.