newsXpress has enhanced the video training suite available to members. The latest video training launched two weeks ago trains newsXpress members in successful facebook advertising. It is an extension of training already provided at conferences and cluster meetings. Members can access the training as often as they like and from any location.
Category: newsagency marketing
newsXpress members supporting pacific magazines promotion
newsXpress members are promoting the Win $10,000 promotion from pacific magazines with prime placement of the posters and other collateral supporting the campaign.
Customers are commenting about the opportunity and newsXpress stores are jostling to drive engagement in this point of difference promotion for newsagents.
This photo is from a newsXpress store in Townsville last week where the promotion is in front of the magazine aisle.
newsXpress deals loved by members and suppliers
newsXpress newsagency marketing group members are loving the monthly deals envelope as it offers additional bonus deals beyond our weekly promotions as well as supplier initiated promotions.
The newsXpress specific promotions sent by mail provide another newsxpress exclusive communication channel, a channel that is working according to newsXpress members and our suppliers.
This is a terrific win win.
Giant Darth Vader Itty Bitty at newsXpress stores
newsXpress stores across Australia are offering the Giant Darth Vader Itty Bitty thanks to our strategic relationship with Hallmark.
This Giant Darth Vader Itty Bitty is part of a special range of Star Wars Itty Bittys in store ow at newsXpress stores as we ramp up engagement with the Star Wars licence through partnerships such as the strategic relationship with Hallmark.
newsXpress is loving the new traffic coming for Itty Bittys.
newsXpress supports the range with exclusive social media engagement.
Kaycee Bears at newsXpress
The gorgeous limited edition Kaycee Bears are now available through locally owned newsXpress stores, your collectible bear specialists.
Hand made in the UK, Kaycee Bears are adorable and highly sought after. newsXpress has these characters available and twice as many on the way to us.
For Kaycee Bears, newsXpress is your home.
Kaycee Bears are part of a strategic product development by newsXpress. A development commenced two years ago that is usually kept very quiet so others can;t easily copy us.
newsXpress members promoting jigsaws
Some newsXpress members who could not participate in our June is Jigsaw Month promotion have opted to run the promotion in July – leveraging the valuable bonus discount achieved with jigsaw stock thanks to the exclusive to newsXpress deal negotiated for our network.
newsXpress has provided fresh collateral for print and digital use in pitching what is proving to be a valuable promotion.
We are loving our exclusive jigsaw deals and the traffic and high GP revenue there generate for our members.
End of financial year promotions at newsXpress
newsXpress members have been promoting the End of the Financial Year with in-store and social media promotions. Offered several forms of collateral by the group, newsXpress members have appreciated the choices available to them for leveraging what has become an important sales event in retail.
The promotional collateral from newsXpress has enabled newsXpress members to tap into consider interest generated by national retail groups around tax time savings.
Funko Pop! Vinyl in newsXpress stores nationally
Close to 100 newsXpress stores have Funko Pop! Vinyl characters – bringing these sought-after collectibles to businesses around Australia. We have Funko Pop! Vinyls for Star Wars, Inside Out, Ghostbusters, Game of Thrones, The Walking dead, Breaking Bag, Scooby Do, The X Files, Batman, Firefly, Adventure Time, Dr Who and plenty more.
newsXpress is the place for pop culture, the place for fun.
newsXpress members loving bonus jigsaw margin & traffic
newsXpress members are loving the bonus margin they are making on collectible jigsaws. Better still, they are loving the additional margin they are making on top of the bonus newsXpress exclusive margin. these extra deals backed by the smart social media and out of store campaigns guided by newsXpress are driving additional shopper traffic and resulting in extra margin dollars being banked.
This is another terrific and successful newsXpress exclusive opportunity through which our members are growing stronger and healthier businesses.
newsXpress members loving adult colouring
newsXpress members are loving the easy access to adult colouring products from the range of supplier partners we have connected with our group. The products and opportunities are proving valuable for members of the group with the result being an excellent traffic and sales boost.
The adult colouring phenomenon has been huge for some time and newsXpress has been on the front foot all through with valuable supplier relationships ensuring access to products to serve this need.
This latest success is another example of newsXpress helping members with products backed by strategies for driving traffic and revenue.
newsXpress Eli Waters in the news for National Thinking of You Week
June is jigsaw month at newsXpress
newsxpress members are loving the bonus margin they are making on jigsaws, the free professional marketing collateral and the strategic engagement advice and training from newsXpress – combining to deliver new traffic and extra margin dollars.
This is another newsxpress win!
newsXpress adds suppliers to its preferred supplier suite
Newsagency marketing group newsXpress this week added two more suppliers to its preferred supplier suite. Four days in the response from members has been excellent. The suppliers are thrilled … so are we.
newsXpress brings on suppliers that are a good fit for newsXpress businesses for the future. This is why many suppliers we connect with are outside what is traditional for newsagency businesses.
New suppliers help us work even harder at our mission of the Newsagency of the Future.
newsXpress supporting Red Nose Day on Facebook
newsXpress has been actively supporting its Red Nose Day engagement on social media through Facebook and Twitter in addition to actively supporting engagement with and by newsXpress members in-store to help raise awareness of this important charity as well as to raise funds for the charity.
Reaching out beyond the counter by promoting Red Nose Day on social media is newsXpress leveraging its brand and connections beyond its network of stores and demonstrating a more authentic and valuable commitment to its charity engagements like Red Nose Day.
newsXpress immersed in product engagement
The newsXpress head office team immersed itself in products Friday last week and filmed the fun for members as part of a practical engagement designed to build and support product knowledge. Sharing insights into products from people across several demographics helps newsXpress members see products from a different light. This helps drive sales.
newsXpress launches more presell opportunities
newsXpress last week launched another two pre-sell opportunities for members – enabling them to lock in revenue for what will be two highly sought after ranges when stock becomes available.
In addition to negotiating access to traffic generating product, newsXpress is able to provide members with access to marketing and sales tools that help the businesses to maximise the opportunities.
This is feet through the door and money in the bank – a newsXpress difference!
Newsagency marketing group newsXpress says no to discount wholesalers
As part of its commitment to premium brands, newsXpress has recently said no to approaches from two discount wholesalers who offer lo price point average margin product.
Our belief is that you cannot grow long-term customer relationships selling cheap products like those in discount variety stores.
Successful newsXpress members today make far more money from premium brands that attract premium margins.
Our strategy is a key factor in our margin transition campaign.
Newsagency marketing group newsXpress helps newsagents manage magazine supply
newsXpress offers its members a best practice approach to managing magazine supply. This approach includes newsXpress developed tools and facilities through which they can better manage floor space and engage in smarter ways of pitching magazines outside what is usual for an everyday newsagency.
The newsXpress approach respects the importance of magazines and magazine related traffic at the core of the business yet it appreciates the cost base of space and labour in many newsagencies. Our work in this area is thoughtful, comprehensive and business beneficial.
newsXpress first with new Beanie Boos
newsXpress members were thrilled to have first access to the four new Beanie Boo designs recently released in Australia.
Enabling our stores to be first with social media and in-store engagement, the results are excellent with several stores ordering extra stock already to keep up with the demand for these engaging and fun collectible plush items.
newsXpress supports the Beanie Boo engagement with in-store collateral as well as out of store marketing connecting the respected Ty brand with the newsXpress brand and our store level opportunities.
Newsagency marketing group newsXpress launches new tag line
Along with the launch of our new website this week, newsXpress has launched a new tag line through which we define our focus.
Developed out of conversations with newsXpress members, the tag line is good for our next steps.
newsXpress … newsagency of the future.
Everything we do as a group and everything we offer to our members is about their future as businesses different to what Australians think of as average newsagencies.