We are pleased to welcome Spirit cards to newsXpress preferred supplier community. Spirit has a range of cards which compliment the ranges already carried in newsXpress outlets. The appointment as preferred supplier reflects a desire from newsXpress members to strategically expand the range of card suppliers with which newsXpress and its members interacts.
Category: newsagency marketing
Moving Sydney Market Fair
We have relocated our Sydney Market Fair on Thursday of this week to accomodate additional suppliers and members attending. The new location is the Royal Randwick Racecourse. This will help our expanded preferred supplier group and our growing member community to have the space necessary for a very successful Market Fair. If Melbourne is anything to go by, Sydney will be an excellent event!
Newsagencies for sale
If you are looking to buy a newsagency then newsXpress may be able to connect you with an opportunity. We are regularly approached by landlords and other parties from time to time with opportunities for new newsagency locations. We are also aware of newsagency businesses for sale which may suit a newsXpress operation. If you are looking to buy a newsagency, contact newsXpress and we can share details of opportunities with you.
Local marketing support from newsXpress
newsXpress provides excellent local marketing support for members keen to use local opportunities to grow their businesses.
Our skilled back office marketing and support teams help many members leverage these opportunities. From local events to sponsorship opportunities to working with local newspapers on advertising, the newsXpress team can help newsagents get the most from each and ensure that their brand is professionally represented.
newsXpress does not charge a fee for this service – we welcome working with members to make the most from each opportunity available.
Our Business Development Managers, who visit our members regularly as part of the newsXpress service (for not extra cost), are able to help members access our local marketing support services.
Excellent supplier support for newsagent market fairs
newsXpress has announced the long list of suppliers participating in the newsXpress newsagent Market Fairs which start this week. We have had to move location in one state because we could not accommodate the suppliers keen to be part of this important annual event.
A newsXpress exclusive, the Market Fairs provide an excellent opportunity for newsXpress members and suppliers to discuss exclusive and valuable deals, many of which are only available at the Market Fairs.
The breadth of range of products and the excellent value deals demonstrate another benefit of newsXpress membership. We are helping members expand their ranges and to do so in a smart and financially rewarding way.
Our mission is to make newsXpress newsagencies the most successful and sought after newsagencies in Australia.
The Market Fairs which start this week are proof of our commitment to pursuing this mission and helping our members across all categories of their businesses.
Our first Market Fair is Thursday June 11 in Melbourne. 42 newsagency suppliers are participating.
Helping newsagencies move old stock
Go into any newsagency and you will find stock which has not worked as expected. The Stocktake Sale created by newsXpress provides our members with excellent collateral and in-store strategies for moving this unwanted stock out of the business. By not being specific about the product included in the Stocktake Sale, we are making it easy for our members to make choices appropriate to the needs of their businesses. The marketing collateral is bold and enticing, designed to bring customers in looking for deals and to reinforce that at newsXpress you can expect to see some great deals.
The newsXpress back office team has invested considerable time developing the Stocktake Sale strategy. Being the first of this type in the newsagency channel we had nothing with which to compare. We looked at the stocktake strategies of the majors and those used by retail channels overseas. Finally, we came back to the needs of our members and their desire to have a means through which they can move slow moving stock in preparation for new ranges.
The newsXpress Stocktake Sale is an exciting opportunity for newsXpress and newsXpress members to embrace and show off the newsXpress difference.
Great deals at newsXpress Market Fairs
Staring next week, newsXpress is hosting Market Fairs at which suppliers will offer great specials, receive briefings on a selection of products and discuss new opportunities exclusive to newsXpress. Here are the details:
Melbourne 11 Jun 2009, 09:30AM, Flemington The Event Centre – Panorama Room 448 Epsom Road, Flemington
Perth 16 Jun 2009, 09:30AM, Citigate Perth Hotel, 707 Wellington Street, Perth
Sydney 18 Jun 2009, 09:30AM, The Lakes Golf Club, Cnr King Street and Vernon Avenue, Eastlakes
Brisbane 23 Jun 2009, 09:30AM, Brisbane Technology Park, 1 Clunies Ross Court, Eight Mile Plains
Bookings are available online at our website. Access is free but bookings are essential.
What does newsXpress stand for?
The most common question newsagents of a marketing group they are considering joining is what does the group stand for, what is its mission? here at newsXpress, the answer is clear:
Our mission is to make newsXpress newsagencies the most successful and sought after newsagencies in Australia.
Simple. To the point. This mission defines every decision we make, every supplier relationship we negotiate, every marketing startegy we develop and every contact we have. It goes to the heart of the newsXpress difference.
We back our mission by not locking members into long contracts.
Adding value to the STOCKTAKE SALE
The 2009 STOCKTAKE SALE which newsXpress has developed exclusively for newsagent members features many elements designed to help shift stock and reward customers for their support. This campaign is another from newsXpress which positions our retail network competitively against national retailers.
One such small element in the STOCKTAKE SALE brochure is a coupon offering a discount on computer cleaning products. It is rewards like this which are used by smart retailers to derive the maximum value from marketing collateral. The STOCKTAKE SALE brochure is multi-layered and aimed to have broad appeal. The cleaning coupon helps us reach into the home office space, other aspects of the brochure help us elsewhere. We will publish the brochure here once it is in the marketplace.
Save money on ink and toner
Shoppers are saving money on ink at toner at newsXpress thanks to the latest HOT Ink! promotion. This exclusive to newsXpress promotion runs until July 12, 2009.
This is another example of the newsXpress difference.
2009 STOCKTAKE SALE
newsXpress has pushed the button on producing the brochures, posters and other collateral to support the 2009 STOCKTAKE SALE. This sale, exclusive to newsXpress, is an excellent opportunity for our stores to quit items and save the cost of counting stock. Talking with our members, there will be some excellent bargains on offer. Most important will be the in-store excitement the SALE and the supporting collateral generate. We will announce details here over the next few days of the various offers and supporting strategies which will feature in our STOCKTAKE SALE.
newsXpress flattered by the attention
newsXpress and its members are flattered to be the target of a recruitment campaign by another newsagency marketing group. Their marketing targets our members categories in which we lead.
The best measure of how much a newsagency marketing group backs their ability to deliver rewards for members is how long they force a newsagent to stay in the group. Locking newsagents in for five years and not permitting newsagents to leave because they want is a reason the group will struggle.
newsXpress supports State of Origin games
newsXpress has provided its members with artwork and access to other collateral with which to support the upcoming State of Origin series. The free artwork, created by our in-house team, captures the passion that is State of Origin. This will help our members engage with their customers and have fun through the three game contest.
we understand the importance of theatre in retail. newsXpress is committed to providing its members with collateral and resources to provide the enjoyable experiences for newsXpress customers and valuable experience for newsXpress members.
newsXpress Market Fair dates
Next month, newsXpress is hosting Market Fairs around the counter where our members get access to great specials from newsXpress preferred suppliers, receive briefings on a small selection of products and discuss new strategies and opportunities exclusive to newsXpress. These business building sessions are open to newsXpress mebers. Here are the details:
Melbourne 11 Jun 2009, 09:30AM, Flemington The Event Centre – Panorama Room 448 Epsom Road, Flemington
Perth 16 Jun 2009, 09:30AM, Citigate Perth Hotel, 707 Wellington Street, Perth
Sydney 18 Jun 2009, 09:30AM, The Lakes Golf Club, Cnr King Street and Vernon Avenue, Eastlakes
Brisbane 23 Jun 2009, 09:30AM, Brisbane Technology Park, 1 Clunies Ross Court, Eight Mile Plains
Bookings are available online at our website. Access is free but bookings are essential.
Many happy newsXpress customers
newsXpress newsagents have been busy giving away digital cameras this month as in-store draws have been completed for the Hallmark Mother’s Day giveaway. The photo shows Shayne and Roslyn Clarke of newsXpress Cooma with a happy customer receiving her free Sony digital camera. This is a scene repeated across the country in newsXpress locations. Our members appreciate promotions liks this where a local customer is the winner – this reinforces our local connection.
Sensational marketing collateral supporting ink and toner offer
newsXpress has released sensational marketing collateral supporting the latest HOT Ink! ink and toner campaign being run in newsXpress outlets.
The marketing collateral, provided free to participating newsXpress members, includes double sided colour A2 posters (10 per store – 250GSM double sided gloss paper) , colour shelf labels and colour shelf talkers for feature products.
This collateral connects with the colour A4 flyers printed for newsXpress members to distribute to homes and businesses around their stores.
The artwork is a departure from the traditional pricelist type flyer used by newsagents for ink. We tested this approach last time and the consumer reaction was excellent.
It is rare that newsagents have access to such professional and cohesive marketing collateral connecting a campaign from the stock shelves through the store and out to consumer letterboxes and even rarer that such high quality collateral is provided free of charge.
newsXpress is proud to have taken ink and toner marketing to a new level and is certain that newsXpress members who fully embrace the new co-ordinated collateral will reap excellent sales rewards as a result.
The comprehensive and co-ordinated approach newsXpress has taken with HOT Ink! is a perfect example of the newsXpress difference at work. Place this material next to any other for ink and compare for yourself. Our collateral shows an attention to detail and to the needs of newsagency customers in the ink and toner category.
newsXpress backs itself and reviews sales numbers for members after each HOT Ink! campaign. As many said at our recent round of member meetings – HOT Ink! drives excellent traffic to newsXpress stores and generates excellent sales. This new co-ordinated marketing collateral takes us to a new playing field.
That’s Life fairy blesses newsXpress again
Linda, a lucky shopper at newsXpress Canning Vale is the latest newsXpress customer to be blessed with a cheque from the That’s Life fairy as part of their Random Acts of Kindness project. What a lucky break for That’s Life reader Linda! The details are in the That’s Life issue which it out today.
The Random Acts of Kindness project by That’s Life is another reason this magazine is so popular with customers and so popular among newsXpress members. A publisher proactively engaging in our stores in this way and rewarding customers with cash and a feature in the magazine is good news all round.
Phil and Shelley De Giorgio at newsXpress Canning Vale offer a great shopping experience – as the That’s Life fairy shows!
newsXpress launches stock take sale
In response to interest expressed by members, newsXpress last week announced details of an exciting Stocktake Sale for June. The Stocktake Sale, which will be supported by four page A4 flyers and large in-store posters, features six outstanding offers to generate traffic and stimulate sales. The sale has been structured to provide newsXpress members with an excellent opportunity to clear stock prior to the end of financial year stock take. The marketing collateral places newsXpress on a par with major retailers also playing in this space in June.
newsXpress syndicates sell out
The two Golden Casket $20 million superdraw syndicates, including a system 20 syndicate, established among newsXpress locations based in Queensland have SOLD OUT. This is a great example of teamwork among newsXpress members for a common goal. Well done everyone involved!
Book Sale hits the spot
The Book Sale promoted through newsXpress at Easter and beyond has been a great success for many of the participating newsXpress members.
In addition to bringing in new customers, the sale increased the average sale value as well as overall business margin.
newsXpress is focused on a whole of business story when developing promotions. While it is easy to pursue a sales spike based around a discount, the more valuable business is built over time and based around a strategy which brings in new customers, gets more items purchased in each customer visit and does this using better margin product.