Go into any newsagency and you will find stock which has not worked as expected. The Stocktake Sale created by newsXpress provides our members with excellent collateral and in-store strategies for moving this unwanted stock out of the business. By not being specific about the product included in the Stocktake Sale, we are making it easy for our members to make choices appropriate to the needs of their businesses. The marketing collateral is bold and enticing, designed to bring customers in looking for deals and to reinforce that at newsXpress you can expect to see some great deals.
The newsXpress back office team has invested considerable time developing the Stocktake Sale strategy. Being the first of this type in the newsagency channel we had nothing with which to compare. We looked at the stocktake strategies of the majors and those used by retail channels overseas. Finally, we came back to the needs of our members and their desire to have a means through which they can move slow moving stock in preparation for new ranges.
The newsXpress Stocktake Sale is an exciting opportunity for newsXpress and newsXpress members to embrace and show off the newsXpress difference.
