Adding value to the STOCKTAKE SALE

nx_coupon_cleaning.jpgThe 2009 STOCKTAKE SALE which newsXpress has developed exclusively for newsagent members features many elements designed to help shift stock and reward customers for their support. This campaign is another from newsXpress which positions our retail network competitively against national retailers.

One such small element in the STOCKTAKE SALE brochure is a coupon offering a discount on computer cleaning products. It is rewards like this which are used by smart retailers to derive the maximum value from marketing collateral. The STOCKTAKE SALE brochure is multi-layered and aimed to have broad appeal. The cleaning coupon helps us reach into the home office space, other aspects of the brochure help us elsewhere. We will publish the brochure here once it is in the marketplace.

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mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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