newsagency marketing | newsXpress Blog

A merchandise hit for newsXpress

The newsXpress merchandise team loves the success stories they get from newsXpress members. This just in from Sue Neal at newsXpress Ballarat:

In the first day of selling the Lako Digital Key Rings which are part of the newsXpress Christmas offer, we sold 13 units. These are a product which we did not expect to work in our location. We originally said no but finally agreed when our newsXpress Business Development Manager explained how he expected they would work for us. We sold out of the first shipment and urgently sought more stock. Once the extra stock arrived we quickly sold another ten units. The runaway success of the key rings is that I need to trust more the newsXpress recommendations.

We are thrilled with stories like this as they reinforce the back office processes which focus on sourcing good-margin products for newsXpress members which will be successful in a variety of situations.

Kris Kringle Gifts at newsXpress

newsXpress has provided its members with an excellent range of Kris Kringle gifts for the Christmas season this year. Our merchandise team has carefully selected items for the Krs Kringle gifting opportunity based on thorough market research and assessing what has sold well in previous years.

The Kris Kringle range is in-store now.

The Kris Kringle range and our Christmas gifts are being promoted through newsXpress exclusive catalogues which are being delivered to homes around participating stores over the next week as well as through marketing collateral like this poster.

newsXpress continuously looks for a valuable and rewarding point of difference for our members. Our approach to Kris Kringle this year is evidence of this commitment in action. We are hearing from newsXpress members already about the excellent success they are having with some lines.

Kris Kringle is one element of a broader newsXpress Christmas strategy whicl we will cover here in more detail over the coming weeks.

Great Halloween success at Wetherill Park

The team at newsXpress Wetherill Park created a stunning display for their first ever engagement with the Halloween season. The display went up in September and they have sold out of everything, in advance of the big day.

This is an excellent example of using a newsXpress initiative to drive traffic and sales around a good margin story thanks to newsXpress preferred supplier relationships. newsXpress brings all the elements of a successful campaign together for local action at the store level.

The execution by the team at newsXpress Wetherill Park has been excellent and the results rewarding.

newsXpress and Tattersalls embrace Halloween

The newsXpress and Tattersalls Halloween marketing collateral work well together in-store – promoting dreams and fun for Halloween this Saturday, October 31. By connecting newsXpress and Tattersalls in this way, newsXpress locations with Tattersalls are able to gain additional valuable leverage for their Halloween related sales. Halloween 2009 is a great example of the newsXpress difference at work for our members.

Great 2010 diary marketing for newsXpress

newsXpress members are about to receive A1 size collateral for promoting 2010 diaries in-store.

The collateral is being sent without cost to newsXpress members as part of our continuing commitment to helping newsXpress locations professionally merchandise key categories in their businesses.

The diary collateral follows the corporate image theme which is running through all newsXpress seasonal marketing. This drives a visual consistency across visual merchandising in newsXpress locations and in our consumer marketing – a consistency which demonstrates the strength of disciplines within the group.

Twilight merchandise now (almost) in store

newsXpress has prepared collateral for use by its members in promoting the range of Twilight themed products available in-store. Our marketing campaign ties in with the soon to launch New Moon movie.

The maketing collateral from newsXpress includes an A0 colour poster which announces that merchandise is available in store.

Months ago, the newsXpress merchandise team sourced a range of Twilight related items for members. This included two items which were new to newsagents and helped us position ourselves alongside the majors in this lucrative market segment.

Twilight is a natural fit for newsagentsgiven that many magazines we sell have Twilight content regularly.

Thanks Pacific Magazines

Pacific Magazines hosted the opening evening of the newsXpress National Conference last night in Melbourne. A feature was cooking and chatting with “Fast” Ed Halmagyi from the Better Homes and Gardens TV show and author of Better Basics which sold very well in newsXpress locations earlier this year.

Ed is pictured here with Vicki Rossi, Pacific Retail sales and Circulation Director, Jane McIlhatton, Pacific National Merchandising Manager and Jessica Batt, Pacific Trade Marketing Manager.

First Halloween at newsXpress Cooma

Halloween products are available in Cooma in New South Wales for the first time thanks to the team at newsXpress Cooma. From witches’ hats to devil’s horns to candy buckets, the newsXpress Cooma team has put together a good mix of fun products to help people in town enjoy the fun of Halloween. They have done this with the help of newsXpress.

It can be daunting going into a season like Halloween for the first time. Our newsXpress merchandise experts guide the ordering process as well as in-store visual merchandising.

Halloween fun at Watergardens Town Centre

We have had Halloween products on sale at our Watergardens Town Centre corporate newsXpress store for more than a month. Sales have been excellent. Customers are drawn by the stunning display right at the front of the shop created by renee and maintained by our team. Customers are coming back for more, they love the range. We have been fortunate to purchase enough stock for this repeat business, especially given that Halloween is still two weeks away. Everything is selling well including the most expensive costume and party items. Halloween is hot at Watergardens!

Enjoying Halloween at newsXpress Ascot Vale

Halloween party goods, dress-up costumes and other Halloween themed products are on show at newsXpress Ascot Vale in Victoria in a terrific in-store display.

From the witch flying between the posters to the bright products on the display units, this is truly great visual merchandising – the photo does not do the in-store display justice.

Walking into newsXpress Ascot Vale, you know you are in a shop where everyone is having fun, not just with Halloween but with general business. This is retail excellence on show.

From our newsXpress national merchandise team to our on the road Business Development Managers to newsXpress store owners and team members, everyone is working well together to drive an excellent Halloween season. The photos in this series, including this one from Ascot vale, show what team work can achieve.

newsXpress Harbour Town enjoys Halloween

The halloween display inside the entrance to newsXpress Harbour Town in Queensland is bold, bright and fun. The display shows off the newsXpress sourced products and creates a ‘vibe’ at the front of the store which is ertain to help drive other sales.

The harbour Town team has done a terrific job creating this display and giving customers such a good shopping experience.

newsXpress is pleased to see so many newsXpress members embracing Halloween and enjoying the commercial and social opportunity.

Halloween ‘scares’ Main Street Pakenham

newsXpress Pakenham has a terrific Halloween display fronting the busy Main Street. This display draws customers in.

Once inside the shop, customers are presented a wide variety of excellent (good margin) Halloween product. The displays give the shop a great vibe and this translates into good business – not only of Halloween product but other products too.

newsXpress members know that retail is all about theatre. Halloween is a great season to show off embrace the newsXpress point of difference.

Halloween hits Forest Hill in Victoria

The team at newsXpress Forest Hill in Victoria has created a stunning window display full of Halloween product from masks to costumes to cobwebs and delicious chocolates. facing out into the mall, the Halloween display is drawing in customers and generating some excellent sales – proving that even with an older demographic as they have at Forest Hill, Halloween works well.

newsXpress ‘owns’ Halloween in the newsagency channel. The fresh marketing collateral provided free to members and the excellent product helps stores create bright displays and tell a great Halloween story.

Halloween fun at newsXpress Goulburn

Halloween is on show at newsXpress Goulburn with a range of products from the newsXpress suppliers and use of our Halloween marketing collateral. This is a reasonably new season for Goulburn – but one with which they are embracing and enjoying.

The Halloween product on display at the front of the shop, facing the mall, draws new shoppers into newsXpress Goulburn. This traffic boost is one reason newsXpress is so strong in embracing Halloween.

As newsXpress says on the collateral provided free to members: Scary can be fun!

Halloween comes to newsXpress Bairnsdale

Gina from newsXpress Bairnsdale has created a great display promoting Halloween products in-store. It is in-store theatre like this which excites customers and makes the shop a bright and happy place. This type of display is key to driving sales.

From the newsXpress provided marketing collateral on the back wall to the hanging skeleton to the bright orange pumpkins, this display looks great. newsXpress Bairnsdale can be proud!

newsXpress has been driving Halloween opportunities for members for years. 2010 looks like it will be the best year yet!

Corporately, we are thrilled with the engagement from members. Right across the country, we have newsXpress locations presenting a professional range of product in an exciting and fun way and driving great sales.

Scary newsXpress Seymour

The fun of Halloween has been embraced by the team at newsXpress Seymour where ther have a wall full of Halloween product – which is seeling well already. The product range and the free newsXpress marketing collateral, tells a great story about this fun season. The bright display sets is a beacon in the shop and provides visual excitement noticed by the customers.

Halloween at newsXpress Scotts Lismore

The team at newsXpress Scotts Lismore confront customers with a range of fun products the moment they step into the shop on Woodlark Street Lismore. From witches hats to pitchforks to other costumes, newsXpress Scotts Lismore is showing how to have fun with Halloween. They love leveraging newspaper and magazine traffic into a good margin Halloween sale. Their bottom line benefit is the newsXpress difference on show.

Halloween at newsXpress Eli Waters

You can’t browse magazine at newsXpress Eli Waters without passing their stunning Halloween display. On show is a range of fun products with which to enjoy Halloween. This connects with the newsXpress theme of having fun with the Halloween season. A great Halloween display brings fun to the shop and drives sales in other departments. Just the team at newsXpress Eli Waters.

newsXpress Glendale embraces Halloween

The team at newsXpress Glendale has embraced Halloween right at the front of their store with a great display of Halloween product, appropriately dressed for this fun season. The display is capped with some of the A2 posters newsXpress has provided to members for dressing the display and connecting with the fun of Halloween. The best place to celebrate Halloween in the Glendale region in NSW is newsXpress Glendale.

Professional newsletters for newsXpress members

newsXpress has released a professional newsletter template for newsXpress members to easily customise and use locally to promote group-wide offers. The newsletters are designed to be placed at the front of newsXpress locations to promote the businesses and the brand.

As the above example shows, we are promoting the Hallmark sound acrd range, O’Bon environmentally friendly pencils and social stationery, our magazine club card and our exceptional HOT ink! deals.

This newsletter is another free service from newsXpress for members.