Category: newsagency marketing

newsXpress stores are reporting an excellent response to our exclusive Back to Work promotion.  It seems everyone wants to win a car or one of the bikes on offer.  Driven by brilliant in-store merchandising displays, the promotion makes customers happy.  It also makes newsXpress members happy with the new traffic the flyers are generating.  In-store theatre is helped by the broad range of collateral provided by newsXpress from the A1 double-sided posters to the A4 “air” signs as shown in the photo from our new corporate store at Knox City in Victoria.  These signs promote brand and price – key factors in attracting people to the display.

Back to work in style is the theme of our Back to Work campaign.  Here’s the front page of the A1 posters we have sent to newsXpress stores to promote the campaign.

It’s a fun poster, reflecting the enjoyment of getting the year started – with newsXpress.

newsXpress is proud to be tagged in the School Zone Back to School campaign currently running on commercial radio across Australia.  As the only newsagency grouptagged in the ads, newsXpress is extending brand reach thanks to its partnership with School Zone supplier ABW.

newsXpress has provided its members with marketing collateral and details of products and additional promotaional material with which to embrace St Patrick’s  Day.  Even though the day is two months away, March 17, 2010, our marketing team is working well in advance of seasons so that our stores haave a plan and are ready to make the most of these opportunities.  The products for sale for St Patrick’s Day include hats, green hair, stickers and temporary tatoos.

The team at newsXpress Kin Kora has gone all out for Back to School this year.  Their outpost is bigger and better than ever – 13.5 metre’s long and 2 metre’s wide. They stock the specific requirements of all schools within a 62km radius. They have packed in excess of 800 orders already this year and served many more who select and pick up items themselves.  Moving over close to 2 pallets of stock every day, the newsXpress Kin Kora team is showing what a success Back to School can be.  The photo shows their use of the newsXpress collateral in a quiet time for the outpost.

newsXpress has prepared Easter collateral around traditional egg themes as well as promoting non chocolate treats – see the poster to the left.  The variety of collateral serves the variety of approaches which can be taken with the Easter season.  newsXpress members have already seen the variety of collateral as well as an excellent range of products to support non chocolate sales.  This is in addition to an excellent range of eggs and other tasty treats for a successful Easter trading season.

The marketing collateral is provided free to newsXpress members participating in the promotion.

newsXpress Glendale is having good success with new moon merchandise sourced through newsXpress preferred suppliers.  The new moon branded calendars, board game, jewellery, posters and trinkets are all selling from the great in-store display.  Even a week after the new Twilight movie opened, new moon merchandise is popular.

The newsXpress merchandise team started work on new moon products many months ago and the latest sales data suggests that their efforts are paying off for newsXpress members.

The Merry Giftmas campaign launched by newsXpress several weeks ago is driving incremental traffic to participating locations.

We are receiving reports from newsXpress members telling us of new customers coming in with the items they want circled in our catalogue – making for easy sales.

The books in the catalogue are very popular as are the digital photo frames, Twilight merchandise and a range of Kris Kringle gifts.

The catalogue has been sent to thousands of homes around each participating store.

This type of external marketing based around compelling branded offers is key to building traffic, driving brand recognition and extending the efficiency of the shopping basket.  It is another way newsXpress is differentiating its retail channel.

newsXpress has put together a range of New Year offers for members wanting to make the most of this big party night.  Thanks to support from several suppliers, we have created gift and party offers which work in a variety of situations.  These offers were put to newsXpress members last week.

newsXpress has delivered hundreds of thousands of catalogues to homes around newsXpress locations participating in our Merry Giftmas Christmas promotion.

In addition to catalogues, stores have been provided with A1 double sided colour posters and price tickets – promoting catalogue items.

The range of professional collateral provided by newsXpress is a further example of the care we take to help our members tell a complete story for key seasons such as Christmas.  From the brochure in the letterbox to the price ticket in front of a promotional ietm, the visual connection is consistent and enticing.

newsXpress Forest Hill (Victoria) is using the newsXpress supplied calendar posters above their calendar display and diary posters above diary product.  They are great signposts to the appropriate areas of the shop – making it easier for customers on a mission and to divert others who may have visited for another purpose.

newsXpress prints it’s posters in A1 size, in colour and on heavy duty stock.  We understand the value of good quality marketing collateral.  A1 posters for all major seasons and opportunities are provided free of charge to newsXpress members.

We love receiving photos from newsXpress members showing how they have used newsXpress provided marketing collateral.  It is one thing for our creative team to develop the collateral and another entirely to see how it is used in-store.