In an excellent show of retail theatre, newsXpress Pakenham had a Toyota Yaris on the shop floor, promoting the main prize for the newsXpress Back to Work promotion. Customers completed their entry forms and lodged them by putting them in the car. Entry forms splashed across the driver and passenger seats and this drove more entries being lodged.
newsXpress Pakenham, like many newsXpress stores, is reporting excellent business around the Back to Work promotion.
