Category: newsagency marketing

The team at newsXpress Kin Kora has gone all out for Back to School this year.  Their outpost is bigger and better than ever – 13.5 metre’s long and 2 metre’s wide. They stock the specific requirements of all schools within a 62km radius. They have packed in excess of 800 orders already this year and served many more who select and pick up items themselves.  Moving over close to 2 pallets of stock every day, the newsXpress Kin Kora team is showing what a success Back to School can be.  The photo shows their use of the newsXpress collateral in a quiet time for the outpost.

newsXpress has prepared Easter collateral around traditional egg themes as well as promoting non chocolate treats – see the poster to the left.  The variety of collateral serves the variety of approaches which can be taken with the Easter season.  newsXpress members have already seen the variety of collateral as well as an excellent range of products to support non chocolate sales.  This is in addition to an excellent range of eggs and other tasty treats for a successful Easter trading season.

The marketing collateral is provided free to newsXpress members participating in the promotion.

newsXpress Glendale is having good success with new moon merchandise sourced through newsXpress preferred suppliers.  The new moon branded calendars, board game, jewellery, posters and trinkets are all selling from the great in-store display.  Even a week after the new Twilight movie opened, new moon merchandise is popular.

The newsXpress merchandise team started work on new moon products many months ago and the latest sales data suggests that their efforts are paying off for newsXpress members.

The Merry Giftmas campaign launched by newsXpress several weeks ago is driving incremental traffic to participating locations.

We are receiving reports from newsXpress members telling us of new customers coming in with the items they want circled in our catalogue – making for easy sales.

The books in the catalogue are very popular as are the digital photo frames, Twilight merchandise and a range of Kris Kringle gifts.

The catalogue has been sent to thousands of homes around each participating store.

This type of external marketing based around compelling branded offers is key to building traffic, driving brand recognition and extending the efficiency of the shopping basket.  It is another way newsXpress is differentiating its retail channel.

newsXpress has put together a range of New Year offers for members wanting to make the most of this big party night.  Thanks to support from several suppliers, we have created gift and party offers which work in a variety of situations.  These offers were put to newsXpress members last week.

newsXpress has delivered hundreds of thousands of catalogues to homes around newsXpress locations participating in our Merry Giftmas Christmas promotion.

In addition to catalogues, stores have been provided with A1 double sided colour posters and price tickets – promoting catalogue items.

The range of professional collateral provided by newsXpress is a further example of the care we take to help our members tell a complete story for key seasons such as Christmas.  From the brochure in the letterbox to the price ticket in front of a promotional ietm, the visual connection is consistent and enticing.

newsXpress Forest Hill (Victoria) is using the newsXpress supplied calendar posters above their calendar display and diary posters above diary product.  They are great signposts to the appropriate areas of the shop – making it easier for customers on a mission and to divert others who may have visited for another purpose.

newsXpress prints it’s posters in A1 size, in colour and on heavy duty stock.  We understand the value of good quality marketing collateral.  A1 posters for all major seasons and opportunities are provided free of charge to newsXpress members.

We love receiving photos from newsXpress members showing how they have used newsXpress provided marketing collateral.  It is one thing for our creative team to develop the collateral and another entirely to see how it is used in-store.

The team at newsXpress Sarina has put together a good display supporting the newsXpress new moon movie marketing initiative.  Their front of store display looks stunning – from the A0 poster to the table of new moon merchandise, they are making bold statement.

It would be hard for Twilight fans to go past the products in this display and not stop to shop.

newsXpress has sourced a range of new moon product including calendars, a board game, jewellery and other items.  This is wonderfully augmented by new moon related magazines – of which there are plenty at the moment in our stores.

Congratulations to Warrick Hocking of newsXpress Gypmie for the coverage in the business pages of the Gympie Times, reporting on his award at newsXpresser of the Year for 2009. The report raises the newsXpress profile and recognises Warrick for his tireless work in promoting newsXpress and all we stand for.

We know that we are only as strong as our members. Warrick’s enthusiasm for and support of our brand is terrific motivation for newsXpress to continue to develop and drive greater success for our members

The article in the Gympie Times further demonstrates the newsXpress difference and why our brand is more important than a more traditional newsagency shingle.

newsXpress members in NSW are cleverly using the posters supplied for the Sunday Telegraph tomorrow to promote newsXpress supplied Twilight themed product.  The photo shows a display at the entrance to newsXpress Bondi Eastgate.  They are promoting the new moon board game which many newsXpress stores across the country are selling.

newsXpress has positioned itself to make the most of the considerable promotion around the launch of the new moon movie – through the board game, calendar, gifts and magazines.  We have done this because we understand and value the importance of strong brands.

The newsXpress merchandise team loves the success stories they get from newsXpress members. This just in from Sue Neal at newsXpress Ballarat:

In the first day of selling the Lako Digital Key Rings which are part of the newsXpress Christmas offer, we sold 13 units.  These are a product which we did not expect to work in our location.  We originally said no but finally agreed when our newsXpress Business Development Manager explained how he expected they would work for us.  We sold out of the first shipment and urgently sought more stock. Once the extra stock arrived we quickly sold another ten units.  The runaway success of the key rings is that I need to trust more the newsXpress recommendations.

We are thrilled with stories like this as they reinforce the back office processes which focus on sourcing good-margin products for newsXpress members which will be successful in a variety of situations.

newsXpress has provided its members with an excellent range of Kris Kringle gifts for the Christmas season this year.  Our merchandise team has carefully selected items for the Krs Kringle gifting opportunity based on thorough market research and assessing what has sold well in previous years.

The Kris Kringle range is in-store now.

The Kris Kringle range and our Christmas gifts are being promoted through newsXpress exclusive catalogues which are being delivered to homes around participating stores over the next week as well as through marketing collateral like this poster.

newsXpress continuously looks for a valuable and rewarding point of difference for our members.  Our approach to Kris Kringle this year is evidence of this commitment in action.  We are hearing from newsXpress members already about the excellent success they are having with some lines.

Kris Kringle is one element of a broader newsXpress Christmas strategy whicl we will cover here in more detail over the coming weeks.

newsXpress has prepared collateral for use by its members in promoting the range of Twilight themed products available in-store.  Our marketing campaign ties in with the soon to launch New Moon movie.

The maketing collateral from newsXpress includes an A0 colour poster which announces that merchandise is available in store.

Months ago, the newsXpress merchandise team sourced a range of Twilight related items for members.  This included two items which were new to newsagents and helped us position ourselves alongside the majors in this lucrative market segment.

Twilight is a natural fit for newsagentsgiven that many magazines we sell have Twilight content regularly.