newsagency marketing | newsXpress Blog

Preparing for Halloween at newsXpress

The newsXpress marketing team is putting the finishing touches to our 2010 Halloween collateral around the theme of SCARY CAN BE FUN. Colour double sided A1 posters will be provided to newsXpress members free of charge.

newsXpress pioneered the Halloween season in the newsagency channel years ago and continues to lead this excellent commercial opportunity today. This year, we see new and exclusive products, great deals from preferred suppliers and fresh new marketing collateral.

Halloween 2010 is set to be SCARY, FUN and PROFITABLE for newsXpress members.

The best newsagent conference in 2010

If you are buying a newsagency or have an existing newsagency you want to run better then the newsXpress one day conference is an excellent opportunity to connect with proactive newsagents and helpful suppliers.

In an outcome-focused agenda you will find many practical ideas you can implement without additional cost you can use to extract more revenue from each customer contact. Here is the agenda:

09.15am – Suppliers on site with great Back to School and exclusive deals – we recommend all stores arrive early and use this time to engage with the suppliers and take advantage of the HOT OFFERS
10:00am – Open and Introduction by Graham Randall
10:05am – Mark Fletcher – How to avoid calling the police to your store
10:10am – Mark Fletcher – An OCD Diagnosis is not all bad news
10:45am – Ron Thorpe – Taking Ownership of the Greeting Card Category & making more money
11:15am – Morning tea – SUPPLIER INTERACTION OPPORTUNITY
11:30am – Graham Randall – Buying and Selling a newsagency – The facts, the myths and the figures
12:00pm – My Stories – selected newsXpress members share their stories on what makes their store profitable
12:30pm – Ben Kay – Stalking Goliath – techniques for competing with the big end of town
13:00pm – Lunch & Networking – SUPPLIER INTERACTION OPPORTUNITY
14:00pm – Jason Skodt – How to make money from the phone card category – Tips and practical advice on making this category more profitable
14:30pm – Open Forum
15:00pm – newsXpress Members only meeting – 60 minutes
16:00pm – Close of day

This is the newsagent conference that comes to you with dates in Melbourne, Sydney, Brisbane and Perth starting later this week.

Click here for a one page brochure and registration form. Click here to book online. Participation costs just $50 and includes lunch and breaks.

Father’s Day at newsXpress Maryborough

At newsXpress Maryborough (VIC) Father’s Day starts on the dance floor (one of the most important places in any retail business) with an excellent range of gifts on the gift table and leads customers deep into the store.

Blending the Hallmark and newsXpress marketing collateral as they have done at newsXpress Maryborough makes for a professional and compelling pitch for the important retail season.

We are thrilled that newsXpress is made up of a community of committed, skilled and valuable retailers.

Junior masterchef promotions at newsXpress

newsXpress has announced of excellent in-store promotional opportunities for its members based around the Junior Masterchef TV show which launches soon on Network Ten.

newsXpress stores across Australia are set to be the go to places for people wanting to engage with the latest instalment of the Masterchef phenomenon.

Our engagement with Junior Masterchef is part of our commitment to national brands.

Through this and other strategic offers, newsXpress is helping members better compete with mass merchants who love national brands.

newsXpress Mornington, serving the local community

Visit Centro Shopping Centre in Mornington (VIC) and you see big bold signs in the centre promoting newsXpress Mornington, one of our new members.

As the sign says, newsXpress Mornington is the the local newsagent serving our community – a terrific message for the local communtiy.

Proactive marketing like this is vital in shopping centre locations. It can help direct traffic already in the centre.

newsXpress has pioneered the use of shopping centre signs. Our marketing team is able to help with artwork which meets the standards required by professional landlords. We also work with landlords on placement.

Newsagents looking for a good marketing group

newsXpress has had a terrific weekend meeting with newsagents from New South Wales and the ACT at the GNS Market Fair. As the only full service marketing group at the Fair, we received excellent interest from newsagents keen to grow their newsagency businesses. Our newsagency management strategies and our marketing tactics were a hot topic among those who stopped by our stand.

newsXpress appreciated the opportunity to discuss its point of difference and show this in action.

Terrific Father’s Day display at newsXpress Middle Park

The team at newsXpress Middle Park (QLD) has created an excellent in-store display promoting Father’s Day.

Capped by the exclusive newsXpress Father’s Day collateral and featuring complimentary marketing material from Hallmark Cards, this display positions the business well in this popular card and gift season.

newsXpress encourages members to go out early with major seasons to get known for their card and gift offer and to enjoy the change to the feel of the store which comes with a strong seasonal display.

Annette Sym book launch at newsXpress Kawana

Annette Sym is launching her new cookbook, Symply Too Good To Be True 6 at newsXpress Kawana next Friday, August 6, at 11am. Check out the billboard newsXpress Kawana has setup to promote the launch:

Brilliant marketing!

Free customer newsletter from newsXpress

newsXpress members are loving the IN STORE OFFERS newsletter which we provide free for members to customise and print locally. The June newsletter highlights the World Cup promotion, a Hallmark card special, UHU glue sticks, Better Homes & Gardens and the ACP Slow Cooker cookbook.

We have newsXpress members distributing these on stands in front of their stores, with accounts, to letterboxes and through other forms. The feedback is that the newsletters are driving good shopper engagement.

newsXpress offers its members a range of customisable flyers like this for members to use to drive traffic and sales.

newsXpress Wetherill Park cinema advertising

newsXpress Wetherill Park is advertising their range of Twilight eclipse merchandise in the cinema in their centre. The eclipse merchandise has been sourced through newsXpress preferred suppliers.

The newsXpress marketing team helped the Wetherill Park team with the script for the advertisement and some of the collateral used.

Transforming your newsagency

newsXpress has published a two page newsletter to newsagents sharing insights into embracing change. Called Transformations, the newsletter shares some newsXpress success stories as well as some of the value newsXpress brings to the newsagency businesses with which it partners. To see a copy of the newsletter, please click here.

Margaret River 2010 Cow Parade

Margaret River are currently hosting the famed 2010 Cow Parade and newsXpress Margeret River have created a simple colouring in competition for kids to take advantage of the interest , tourists and theatre in town.

Colouring In competitions are an easy way to engage wiht customers as kids will often dictate their parents buying behavoiur – a good experience for the children will almost certainly ensure repeat custom frm the parents.

Well done to Andrew and Tanya and the team for identifying and benefiting from a local opportunity.

State of Origin ‘Fever’ at newsXpress Sarina

The major event on the NRL Calendar kicks off this Wednesday in 3D for those with the technology. This series is far and away the most hotly anticipated clash of the season and some extra impetus this year has been added by a desperate NSW Cockroach team hell-bent on preventing the QLD Maroons from claiming a record equalling fifth consecutive series win.

A number of newsXpress stores in the Northern states create great theatre in-store to capitalise on rabid interest from patriotic fans. newsXpress Sarina have built a multi-location display in their newsagency, highlighted by the QLD Shrine featured in the photo to the left. Merchandise and supporter gear have been coupled with the newsXpress posters to create a magnificent homage to the game.

World Cup at newsXpress Maryborough

The team at newsXpress Maryborough (VIC) has created a terrific display promoting the 2010 World Cup using the newsXpress supplied marketing collateral along with some material they created themselves.

Cheering on the Socceroos, the window is sure to encourage pride in the local community.

newsXpress is 100% behind the World Cup and is leading the way for newsagents in supporting this international sporting event.

Exclusive Mother’s Day flyer from newsXpress

newsXpress published a Mother’s Day flyer for newsXpress members to use to promote this important season in the retail sales calendar. Connecting with the newsXpress marketing collateral (posters and shelf talkers already provided), the A4 flyer promotes a range of Mother’s Day products.

By all reports, the flyer worked a treat!

The flyer was designed to be used outside the store – in letterboxes and through other channels to reach people who may not usually visit the store. Such external marketing is a key part of the newsXpress approach to business marketing. New traffic is important to any retail business and newsXpress has a structured approach to driving such new traffic for its members.

The newsXpress Mother’s Day flyer promoted the Hallmark sound cards, gifts and books. It also offers a value proposition: 25% off a card purchase with any gift purchase over $10.00.

What is really clever about the brochure is that newsXpress members were able to personalise this.

Mother’s Day at newsXpress Chippindalls Downtown

The team newsXpress Chippindalls Downtown in Bundaberg has created a truly stand out Mother’s Day display offering Hallmark Mother’s Day cards, gifts and flowers. While they have made excellent use of Hallmark and newsXpress collateral, is if their enhancement of this with local creativity which makes the display look so sompelling and commercially successful. Well done to everyone involved!

Mother’s Day at newsXpress Maryborough (QLD)

Capping two aisles, the team at newsXpress Maryborough (QLD) has made a strong pitch for Mother’s Day to shoppers who enter the store.

They are using the Hallmark marketing collateral and the prize offer to draw attention to greeting cards and the newsXpress collateral to dress other parts of the store where they have other products on offer.

On the right of the photo you can see good use of packaging products which connect with the Mother’s Day theme.

Mother’s Day at newsXpress Bargara

On the dance floor, just inside the door, newsXpress Bargara (QLD) offers a terrific range of gifts and Hallmark Mother’s Day cards.

The team made good use of the newsXpress Mother’s Day marketing collateral by skirting their table.

The display and all off the other displays here show a wonderful consistency across newsXpress stores which is driven by the Hallmark offer, gifts from newsXpress suppliers and the newsXpress marketing collateral.

Mother’s Day at newsXpress Maryborough

From the dance floor through the middle of the store, newsXpress Maryborough (VIC) is offering a compelling Mother’s Day offer of gifts and cards. Their Mother’s Day products are beautifully displayed, delivering a wonderful warmth to the shop.

Their display is another excellent example of the blending of the newsXpress marketing collateral along with Hallmark marketing collateral.

Mother’s Day at newsXpress Middle Park

newsXpress Middle Park is using the newsXpress Mother’s Day marketing collateral to anchor their terrific and comprehensive Mother’s Day greeting card selection which features Hallmark and For Arts Sake Mother’s Day cards.

The newsXpress Mother’s Day collateral has been a huge success this year – we have received excellent feedback from members and suppliers who like how it connects with collateral from other suppliers.