newsagency marketing | newsXpress Blog

Promoting I Love Magazines in Bairnsdale

newsXpress Bairnsdale is promoting the I Love Magazines campaign on the front window to attract store traffic. This terrific display makes good use of the collateral for the I Love Magazines campaign.

newsXpress has been encouraging its members to embrace this consumer campaign as it is the first of its type for the magazine category in many years. The result is a network of newsXpress stores across Australia with displays promoting I Love Magazines externally, as at newsXpress Bairnsdale, and internally.

All newsXpress members received bonus collateral and other materials with which to support this campaign and to help their customers access cash prizes.

newsXpress March newsletter out now

newsXpress provided its March 2011 newsletter to all newsXpress members a week ago to send out with monthly accounts. By publishing a week prior to the start of the month, our members have time to get wider coverage of the newsletter.

As with all of our newsletters, the A4 and A5 files can be customised to offer a local looking newsletter, promoting each newsXpress location individually. The March 2011 newsletter is a good mix of product features and consumer offers … and a terrific pitch for newsXpress.

newsXpress members distribute the newsletter in a variety of ways including: on a stand in front of the business, in customer bags, mailed with customer accounts, emailed to the customer database, included with product deliveries and handed out across the counter.

The newsletter, is bright, breezy and inviting. It is proving to be an important part of the business marketing armory of proactive newsXpress members.

This newsletter is another example of the valuable newsXpress difference.

Promoting My Family Stickers in Bairnsdale

newsXpress Bairnsdale has been promoting the My Family stickers from The Sticker Family on the back of the family car using stickers from the set as well as our newsXpress car sticker which is of similar material. This idea is now being used by other newsXpress members. It is a terrific way to promote this unique range of products which are sourced through a newsXpress preferred supplier.

While many newsagents put products on the shop floor and expect them to sell. newsXpress members proactively get outside their businesses in a variety of ways to attract new shoppers and embrace the fun of new and innovating products such as the My Family stickers range.

The innovative approach by newsXpress Bairnsdale is great for sales and appreciated by locals who want to know where they can get stickers for their family.

The Sticker family has been such a success for newsXpress that others are chasing the range for their businesses.

newsXpress Woden promoting the Sticker Family

newsXpress Woden is promoting The Sticker Family range of My Family ^TM stickers on the rear of their vehicle. This range has taken off right across the newsXpress network. Thanks to the deal negotiated by the newsXpress merchandise team and the support newsXpress is providing members, sales are fantastic. Local out of store promotions, like the display on the rear car window by newsXpress Woden is brilliant at letting locals know where they can source these stickers.

The Sticker Family range is attracting new traffic to newsXpress stores and is helping drive a deeper and more valuable basket.

This is what a good newsagency marketing group does, brings on products which drive traffic and margin dollars. It’s the newsXpress difference in action. Indeed, our success with this range has been so good that others chasing a similar deal. try as they might, they will not be able to copy the newsXpress strategy and enthusiasm, key elements in the success of the range.

The Sticker Family range features in the newsXpress March In Store Offers newsletter.

Promoting Back to School at Top Ryde City

newsXpress Top Ryde City is promoting Back to School using professional posters around the centre.

Promoting their great range and great prices, the posters are an excellent way of attracting people to the store from elsewhere in the shopping centre.

The graphics used in the posters connect with the newsXpress in-store posters which are situated with the Back to School range.

This is an excellent initiative from newsXpress Top Ryde City.

A different Back to School at newsXpress Knox

Corporate store newsXpress Knox has taken a non-traditional approach to Back to School in the last week with this healthy lunchbox and drinking bottle display facing into the mall. While there are plenty of school supplies available in-store, we are using this colourful range from Crocodile Creek to attract shoppers to the store. As the only outlet at Knox City with this range, we wanted to show off a product-based point of difference.

Capped with our newsXpress Back to School poster, we are making back to school more about fashion and healthiness – two messages often lost in the usual Back to School sales pitch.

Back to School at The Pines

newsXpress The Pines has been running a terrific Back to School offer with great deals backed by friendly and helpful service. Located on the dance floor, the display has been attracting good traffic in the run up to the 2011 school year starting.

Supported by newsXpress marketing collateral, many newsXpress members have been reporting excellent results for their Back to School campaigns this year.

Promoting Back to school at Bondi Eastgate

newsXpress Bondi Eastgate is promoting their Back to School range with terrific large format posters in the shopping centre.

These posters promote the range and service offered by newsXpress Bondi Eastgate for Back to School products and work a treat at attracting shoppers in the centre to the store for Back to School items – they are the back to school specialists after all.

Back to School is going well this year across the group based on reports we have so far. Strong sales not only on the Back to School specials but on the broader stationery range.

Promoting the helium balloon service

As part of its support for a party goods department, newsXpress has created a poster promoting helium balloons being available in-store. This artwork, in varying sizes, has been sent to newsXpress stores for use in store and outside the store. This artwork is part of a broad range of non seasonal collateral provided by newsXpress to help members professionally dress and grow their businesses … another example of the newsXpress difference.

Back to School specials at newsXpress Forest Hill

newsXpress Forest Hill is having success promoting Back to School specials at the entrance to the store. Using newsXpress collateral – A1 posters and an A4 specials flyer – the store is generating good traffic from shoppers in the mall.

By focusing on the top line specials at the entrance, the store is using competitive pricing to attract shoppers in a centre where Big W and other majors are pushing had this back to School season.

Promoting Back to School Specials at newsXpress

newsXpress stores have been provided a customisable flyer for promoting a range of Back to School specials sourced through stationery wholesaler GNS as part of an overall Back to School campaign.

The professional flyer focuses on highlighted offers and has been provided to newsXpress stores in a form which can be easily customised with the details of each specific store.

This exclusive Back to School flyer visually connects with the A1 colour posters already provided by newsXpress to member stores for promoting the 2011 Back to School season.

Great newspaper ad promoting Back to School by Wetherill Park

newsXpress Wetherill Park has run an excellent ad in their local newspaper promoting their Back to School offers.

This entrepreneurial approach pitches the business directly against the majors in the centre and nearby offering back to School products.

newsXpress is proud of the entrepreneurs in our community who take it to the big end of town and enjoy success as a result. Well done newsXpress Wetherill Park!

newsXpress works with members and media outlets to ensure that ads are compelling and properly represent the brand.

newsXpress Announces February Mini Conference Dates

Following the success of our last national mini conference program, the newsXpress newsagency marketing group team has put together dates for a round of one-day mini newsagent conferences in February:

Brisbane. February 15.
Melbourne. February 17.
Sydney. February 22.
Perth. March 1.

In addition to excellent offers from a selection of newsXpress preferred suppliers and valuable networking opportunities, we have put together an excellent agenda packed with valuable ready-to-use content.Starting with coffee and tea at 9:15am and finishing by 3:30pm, the mini conferences are certain to be a hit with members based on the feedback from our November series.newsXpress members and prospective newsXpress members can kick start 2011 with the ideas presented at these events.These meetings further demonstrate value of the newsXpress difference to our members and prospective members.

Bookings can be made on the newsXpress website.

Promoting Back To School

newsXpress stores are promoting the Back To School season with these A1 double sided posters which were provided last month. By using a poster like this we have freed newsXpress stores to promote product ranges which serve their local needs and to price these appropriately for their businesses. The posters have been designed for use in signposting the back to school area in a store, in window displays and in other ways promoting this lucrative season.

Stories of Christmas success for newsXpress members

Members of our newsagency marketing group have been calling in with more news of Christmas success with newsXpress offers and promotions.

One new member rang to advise that this is their best Christmas in the five years of owning the newsagency. Almost all newsXpress promoted lines had sold out. newsXpress strategies have delivered excellent results in core categories such as greeting cards.

Another member called to say that they had just reached double digit growth over last Christmas, something they had not anticipated achieving considering all the doom and gloom around. The newsXpress Merry Giftmas catalogue has been key to their success, pulling new customer in. They went hard with gifts for the first time and have reported extraordinary sales by following newsXpress merchandise advice.

Banking the results of a good Christmas campaign are an excellent reminder of the value of a proactive committed marketing group. This Christmas in stores across the country you can see the newsXpress difference in action.

The newsXpress difference

A key difference of the newsXpress newsagency marketing group is our Business Development Manager team. Our BDMs work with newsXpress members to help encourage and guide the development of the business. They help fix problems, act as a sounding board, connect with suppliers and roll their sleeves up and help make changes in the business.

From assistance sourcing new product to assistance on magazine supply issues, newsXpress members know that their BDM offers an extra pair of helping hands which can add real value to the performance of the business.

No other newsagency marketing group offers such hands on practical support.

newsXpress members have access to their BDM as part of the newsXpress monthly membership fee. This is a newsXpress difference. Practical and valuable.

Promoting Christmas at Armidale

newsXpress Armidale is making good use of the newsXpress marketing collateral promoting the newsXpress Christmas deals.

Promoting from the ceiling of the store with double sided A1 posters and with an excellent range of Christmas gift products on the shop floor, newsXpress Armidale has a bright and warm Christmas feel.

The newsagency marketing group for the future

newsXpress is a newsagency marketing group focusing on the future, the future of businesses owned by our members, the future of the newsXpress retail network and the future of newsXpress itself.

newsXpress members have access to product and marketing initiatives which drive new traffic, excellent product deals which deliver excellent margins, business advice which guides business planning, lease advice which results in a competitive occupancy cost and in-store business assistance which helps with day to day issues.

In considering new members, newsXpress focuses on the people in the business more than size. We have seen some excellent members more than double their businesses in a few years with newsXpress by embracing the opportunities which newsXpress brings to the table.

newsXpress members who actively engage see healthy results on their P&L and this is what newsXpress relentlessley pursues through its initiatives.

Promoting gift cards and ink

newsXpress Knox is promoting the HOT Ink! sale and the Blackhawk gift card range at the entrance to the store with a couple of in-house printed A2 posters.

The Gift Card poster in particular has driven a measureable increase in sales. With ink it is harder to tell because of the flyer campaign which is currently on foot.

newsXpress provides the artwork for these in-store posters so that stores can print to the size which suits their needs: A4, A3 or A2.

At newsXpress Knox, the posters are changed every week, cycling between newsXpress collateral and key product collateral. In deciding what to promote in these highly visible locations, we select products and services which will attract new traffic to the business.

Newsagent conference attracts 118 newsagents

The travelling one-day national newsagent conference hosted by newsXpress earlier this month attracted in excess over 100 newsagents across several locations.

The feedback from attendees on content, supplier deals and networking with others has been excellent.

The overwhelming feedback from those attending was that they prefer this type of one-day event closer to their home location than a longer national event which requires considerably more time out of the business.

We hope to have an announcement later this week for those unable to attend the one-day conference.