newsagency marketing | newsXpress Blog

Easter at Ocean Grove

newsXpress Ocean Grove is promoting Easter products across a number of display which face shoppers as they enter the newsagency. From eggs to gifts to cards, the range at Ocean Grove is broad and certain to appeal to Ocean Grove shoppers.

newsXpress pitched its Easter 2011 range to members in mid 2010, enabling newsXpress members to get in earl, ahead of when most newsagents do their Easter buying. we do this with all seasons, giving newsXpress plenty of time to select the optimal range, picking the cream of the seasonal offers ahead of the crowds.

Easter at Mountain Creek

newsXpress Mountain Creek is promoting Easter with this terrific display at the front of the newsagency facing out into the shopping mall. Featuring a nice selection of gifts and Easter Eggs for Mountain Creek shoppers, the display is a bright and colourful promotion of Easter and an excellent draw card for shoppers into the business. Click on the image to see a larger version off the photo.

newsXpress Enhances Seasonal Marketing Collateral

newsXpress has expanded the range of marketing collateral it sends to newsXpress members in support of major seasons.

In addition to double sided A1 posters, newsXpress provides packs of A4 and A3 posters, using the same artwork.

This collateral for Valentine’s Day, Easter, Mother’s Day, Father’s Day, Christmas, Diaries and Calendars provides newsXpress members with professional posters featuring newsXpress exclusive artwork with which to professional promote the season in-store.

The artwork for the collateral this year is presented in landscape mode, looking like it is on the back on an envelope. This is a subtle yet effective connection of the season with card buying … something often overlooked in seasonal marketing in newsagencies.

In addition to the printed posters, newsXpress also provides soft copies on the member website – for local printing and inclusion in local documents.

Seasonal marketing collateral is provided by newsXpress at no additional cost to newsXpress members.

Easter on show in Launceston

newsXpress Launceston has a terrific display promoting Easter cards, gifts and eggs on the dance floor. This bright display is sure to drive excellent Easter sales this year. It is visually appealling and well located. They are also taking the opportunity to promote Better Homes and Gardens as part of the display in a nice basket building move.

Notice, too, the gift boxes on the table at the front of the table. These are a great idea for the time poor shopper.

The team at newsXpress Launceston is making good use of the complimentary newsXpress and Hallmark marketing collateral for the Easter season … to signpost the display from the top down. Well done!

Promoting The Sticker Family at Shoreline in Tasmania

newsXpress Shoreline in Tasmania is promoting The Sticker Family range of stickers with the pull up banner at the front of the store on the lease line.

We know from experience and success across the newsXpress group that this location at the front of the business is the perfect location for promoting The Sticker Family. newsXpress Shoreline is having the same success of other newsXpress stores, good incremental business, driving a more efficient sales basket.

Check out the photo … what a terrific looking shop!

Lovatts Newsagent of the Month: newsXpress Gympie

Congratulations to Warrick Hosking of newsXpress Gympie for being Lovatts Newsagent of the Month.

Warrick runs an impressive business in one of the most competitive newsagency marketplaces in Australia. He does this by having fun, embracing change and engaging creatively with the products he sells.

Well done Warrick!

Great ink deals at newsXpress Pakenham

newsXpress Pakenham has been offering competitive deals on ink thanks to the latest HOT ink! promotion. Competing with Officeworks and other major retailers in Pakenham, newsXpress Pakenham has been building a reputation as the go to place for ink thanks to excellent customer service. Band name products and competitive HOT ink! pricing. Selling through quickly, sometimes it is a race to keep up with demand during a HOT ink! promotion.

Standing up for what we believe in

As we focus more in growing the trading and overall business value of each store in the newsXpress retail network and the value of newsXpress itself, the cost of members (to newsXpress and to themselves) who do not engage with proven supplier and group opportunities becomes more evident.

In a situation of continued lack of engagement in well proven product offers and marketing campaigns, newsXpress will invite the member to upgrade to newsXpress standards or leave the group.

The first such departure will be announced privately to newsXpress members in the next few days. This move demonstrates the commitment of newsXpress to high standards and our expectation of member engagement.

Party Time at newsXpress Toorak

newsXpress Toorak is promoting their expanded Party range with this simple yet effective window display facing busy Toorak Road in Melbourne. The display is driving a solid spike in sales involving party goods including their expanded range of helium filled balloons. The expanded party range has been sourced through a newsXpress preferred supplier. In addition to excellent terms, newsXpress members have access to world renowned expertise in the party goods space … expertise which is helping newsXpress members, like newsXpress Toorak, to make the most of the party opportunity.

Mother’s Day at Leongatha

newsXpress Leongatha has a terrific display featuring Mother’s Day gifts. The display in the photo is on the wall facing out onto the dance floor of the store. It’s bright and appealing, offering gifts for a range of budgets and to suit a range of needs. The Mother’s Day display at newsXpress Leongatha is easily seen by all shoppers in the store.

The Sticker Family on Show at newsXpress Pakenham

newsXpress Pakenham is showing of the My Family Sticker range from The Sticker Family with the placement of the pull up banner showing off the whole range just inside the entrance to the newsagency.

Mirroring the experience across the newsXpress network, good margin sales of The Sticker Family range are strong at Pakenham. The range is a perfect basket builder for a newsXpress type of business.

This is the best placement of the pull up banner. newsXpress members are reporting that placement of the banner near the entrance drives sales. the further back into the store the placement of the banner the lower the ratio of sales to shop traffic.

The newsXpress merchandise team has led many newsXpress members into this innovative range and delivered access to a wonderful profit boost as a result

The newsXpress approach demonstrates the value of a great deal as well as the right strategies to help newsXpress members make the maximum amount of money possible from the deal.

Personalising The Sticker Family offer at leongatha

newsXpress Leongatha has come up with a way of sharing The Sticker Family range in a personal and understandable way with this board showing a family photo and the associated stickers.

This is a clever and appealing way to introduce the opportunity of the Sticker Family to shoppers. It also further humanises and personalises the business in a wonderful way.

The Sticker family range is proving to be a huge hit right across the newsXpress network. As the first newsagency marketing (and franchise) group to take on the opportunity the fine work of our merchandise team is paying off not only with sales but also with others trying to copy what we have achieved. In addition to negotiating a great deal, we continue to provide newsXpress members with information, guidance and help on driving The Sticker Family to achieve the maximum potential.

Easter on Show at Whittlesea

newsXpress Whittlesea has Easter products on show in several locations in-store including this display of products from a variety of categories next to magazines. Getting known as the local destination store for seasonal offers, newsXpress Whittlesea has fun with seasons like Easter thanks to the wonderful range of products available from newsXpress preferred suppliers.

Great Easter Book Sale at Watergardens

newsXpress Watergardens is having a terrific time with the newsXpress Easter Book Sale. The main Book Sale display is on a layered table faacing out into the shopping mall, offering books at excellent prices. This store is directly opposite a Dymocks so the book category is highly competitive. The Book Sale offer from our newsXpress preferred supplier enables newsXpress Watergardens to deliver a high margin highly compelling book offer.

The Easter Book Sale is a great opportunity for driving new traffic to the store … as many newsXpress members are finding. This well established annual offer is an important part of the newsXpress marketing calendar. newsXpress assists with ranging, marketing, visual merchandising and tactical engagement.

Ernest Hillier eggs for Easter at East Maitland

newsXpress East Maitland is offering a terrific range of Ernest Hillier chocolates and eggs for Easter this year. They are using a Hillier provided display unit to uphold the brand and make shopping for their customers easier.

The Easter Egg display unit at east Maitland is on the dance floor, an ideal location for impulse purchases.

Supporting such a well known (and delicious) Australian owned chocolate brand such as Ernest Hillier is good for business, as many newsXpress stores are finding.

My Family stickers from The Sticker family a hit at Toorak

newsXpress Toorak is promoting the My Family sticker range from The Sticker Family with this display in store, facing customers as they enter the business. The Sticker Family range is a popular new product offered through the newsXpress retail channel right across Australia … delivering tremendous success. Some newsXpress stores are reporting $1,000 in sales a week – excellent value for a new category of products for a newsagency.

Toorak residents, like others across Australia, are having fun identifying their families using these stickers on the rear windows of cars – there are stickers for all situations.

Full Optus range now available in Yarram

newsXpress Yarram in Victoria has introduced an Optus store within a store, continuing a project launched by newsXpress last year. Developed with newsXpress preferred supplier Jenlist as well as with Optus, newsXpress Yarram has brought to Yarram and the surrounding district a full range of Optus products and services, a much needed fillip for the local community.

Created to strict guidelines established and monitored by Optus, the Optus store located inside newsXpress Yarram is a demonstration of real innovation for the newsagency channel, innovation supported and driven by newsXpress.

newsXpress is proud to be leading the newsagency channel on this communications opportunity.

There are plenty of people complaining about challenges facing newsagents yet few investing time and money in helping newsagents find a bright new future. newsXpress prefers to invest in the future rather than dwelling on the past.

April 2011 In-Store Offers Newsletter Published

Late last week we have published our April In-Store offers newsletter for our members so that they can use prepare this for mailings this coming week to customers. By publishing prior to the last weekend of the month we help our members make the most off the marketing opportunity from our professional newsletter.

The feedback from members for our In Store Offers newsletter is wonderful. newsXpress members like the professionalism, that they can personalise it with their details and that it promotes products from newsXpress preferred suppliers.

newsXpress Yarram using the windows

newsXpress Yarram has run another successful window campaign by framing each of the two front windows to connect with in-store promotions. The framing is aa teerrific ideas since it does not detract from the view into the store. In the example in the photo you can see the window promoting the March Book Sale and there, just inside the window, is the display table packed with books from the book sale. The framing is subtle yet noticeable … very professional.

Easter takes off at Knox City

newsXpress Knox has created several Easter displays including the store of store display shown in the photo. Promoting a range of plush, Easter eggs, easter cards and other gifts from newsXpress preferred suppliers, the Easter range at Knox is already attracting traffic from the shopping mall and driving good sales. The team at Knox has been careful to develop an Easter offer which appeals across generations.

newsXpress offered a broad range of Easter products to members last year. Many were offered on terms which were more competitive than the terms available to other newsagents. This is a valuable newsXpress difference – delivering access to sought after products at better prices than other newsagents with the same products.

By offering products from a range of suppliers, newsXpress has helped its members offer a depth of range for Easter and thereby more easily compete with bigger retailers.

We have seen Easter sales grow in newsXpress stores over the years … thanks to our product and marketing support.