newsagency marketing | newsXpress Blog

Easter at Frenchs Forest

newsXpress Frenchs Forest has a terrific window promoting an excellent range of Easter goodies to shoppers in their centre.

Using the newsXpress Easter collateral to border the window and their mix of products – eggs, gifts and plush – on the shelves, the result is a tempting and appealing Easter offer which is drawing shoppers into the store for the seasonal purchases.

While Easter is traditionally a last minute shopping season, newsXpress stores are reporting good sales already, before the last week had begun.

My Kitchen Rules a hit at newsXpress

newsXpress arranged for all stores to receive a counter display unit and additional collateral for supporting the launch of My Kitchen Rules The Cookbook yesterday. Reports through the day indicated that this special treatment of newsXpress stores by the publisher, Pacific Magazines, has worked very well. Our back end replenishment program will enable newsXpress stores to ensure that all customer orders will be satisfied.

newsXpress is demonstrating its point of difference and the value of membership with My Kitchen Rules The Cookbook. Our members yesterday banked margin which many newsagents could not. newsXpress members did this thanks to work from our back office team and thanks to all newsXpress stakeholders working together to make the most of the MKR opportunity.

Easter at Glendale, NSW

newsXpress Glendale is promoting their range of Easter products with this table on the dance floor, seen by every customer as they enter and leave the store. This range is in addition to an excellent range of Easter greeting cards. The focus of the range on the table is impulse purchase opportunities. Easter is a terrific season for this. By placing the items as they have, they are making it easier for children to ‘help’ in browsing and shopping … vital for making the most of the Easter range opportunity.

Like many newsXpress locations, Easter 2011 is in full swing with a great range of products and some good fun in-store.

newsXpress announces may Mini-Conferences

newsXpress has announced details for its May Mini-Conferences. These feature packed one-day conferences will also provide access to excellent supplier deals, exclusive for attending newsXpress members. newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
Perth Tuesday 31st May 2011 – Location TBA

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Easter at Arana Hills

newsXpress Arana Hills is making excellent use of the newsXpress Easter marketing collateral to draw attention to their Easter gift, egg and card offer … on display at the front of the store. Arranging the posters in this way, with visual depth, is more likely to draw attention to the terrific newsXpress collateral.

Early reports indicate that Easter 2011 is delivering good business for newsXpress stores. Gifts, cards and eggs are all selling well … based on feedback from newsXpress members.

Great displays are key to seasonal promotion success, displays like we can see at newsXpress Arana Hills which offer products across a range of product categories in a good location and which can be easily shopped.

Party Time at newsXpress Knox

The new Party department at newsXpress Knox is delivering good sales. Plenty is as a result of new traffic generated by the new department.

From helium filled balloons through to party supplies like plates and cups, the new party department brings a feeling of celebration to the shop. The good range of products is generating excellent word of mouth and this is helping bring new traffic.

Planogrammed around a column and on a couple of stands, the party department at newsXpress Knox is situated close to a high traffic location in-store and as a result drives good impulse purchases as well as destination purchases.

More and more newsXpress stores are rolling out party departments, enjoying good margin high customer impact business.

Berocca sales fire at Riverlink

Sales of the new Berocca product offer are firing at newsXpress Riverlink in Queensland.

The fridge (provided free by the supplier) is in an excellent location to drive impulse purchases … and to leverage the teerrific TV campaign currently playing promoting Berocca.

newsXpress got in early with the Berocca opportunity and delivered to members an innovative and commercially valuable impulse purchase opportunity outside the usual product range offered to newsagents.

This Berocca offer is another example of valuable newsXpress innovation in action … helping newsXpress members bank more dollars by embracing innovative opportunities.

By offering a product which is being well promoted on TV, we attach out businesses to the considerable TV ad spend in pursuit of a great win win.

Easter at Ocean Grove

newsXpress Ocean Grove is promoting Easter products across a number of display which face shoppers as they enter the newsagency. From eggs to gifts to cards, the range at Ocean Grove is broad and certain to appeal to Ocean Grove shoppers.

newsXpress pitched its Easter 2011 range to members in mid 2010, enabling newsXpress members to get in earl, ahead of when most newsagents do their Easter buying. we do this with all seasons, giving newsXpress plenty of time to select the optimal range, picking the cream of the seasonal offers ahead of the crowds.

Easter at Mountain Creek

newsXpress Mountain Creek is promoting Easter with this terrific display at the front of the newsagency facing out into the shopping mall. Featuring a nice selection of gifts and Easter Eggs for Mountain Creek shoppers, the display is a bright and colourful promotion of Easter and an excellent draw card for shoppers into the business. Click on the image to see a larger version off the photo.

newsXpress Enhances Seasonal Marketing Collateral

newsXpress has expanded the range of marketing collateral it sends to newsXpress members in support of major seasons.

In addition to double sided A1 posters, newsXpress provides packs of A4 and A3 posters, using the same artwork.

This collateral for Valentine’s Day, Easter, Mother’s Day, Father’s Day, Christmas, Diaries and Calendars provides newsXpress members with professional posters featuring newsXpress exclusive artwork with which to professional promote the season in-store.

The artwork for the collateral this year is presented in landscape mode, looking like it is on the back on an envelope. This is a subtle yet effective connection of the season with card buying … something often overlooked in seasonal marketing in newsagencies.

In addition to the printed posters, newsXpress also provides soft copies on the member website – for local printing and inclusion in local documents.

Seasonal marketing collateral is provided by newsXpress at no additional cost to newsXpress members.

Easter on show in Launceston

newsXpress Launceston has a terrific display promoting Easter cards, gifts and eggs on the dance floor. This bright display is sure to drive excellent Easter sales this year. It is visually appealling and well located. They are also taking the opportunity to promote Better Homes and Gardens as part of the display in a nice basket building move.

Notice, too, the gift boxes on the table at the front of the table. These are a great idea for the time poor shopper.

The team at newsXpress Launceston is making good use of the complimentary newsXpress and Hallmark marketing collateral for the Easter season … to signpost the display from the top down. Well done!

Promoting The Sticker Family at Shoreline in Tasmania

newsXpress Shoreline in Tasmania is promoting The Sticker Family range of stickers with the pull up banner at the front of the store on the lease line.

We know from experience and success across the newsXpress group that this location at the front of the business is the perfect location for promoting The Sticker Family. newsXpress Shoreline is having the same success of other newsXpress stores, good incremental business, driving a more efficient sales basket.

Check out the photo … what a terrific looking shop!

Lovatts Newsagent of the Month: newsXpress Gympie

Congratulations to Warrick Hosking of newsXpress Gympie for being Lovatts Newsagent of the Month.

Warrick runs an impressive business in one of the most competitive newsagency marketplaces in Australia. He does this by having fun, embracing change and engaging creatively with the products he sells.

Well done Warrick!

Great ink deals at newsXpress Pakenham

newsXpress Pakenham has been offering competitive deals on ink thanks to the latest HOT ink! promotion. Competing with Officeworks and other major retailers in Pakenham, newsXpress Pakenham has been building a reputation as the go to place for ink thanks to excellent customer service. Band name products and competitive HOT ink! pricing. Selling through quickly, sometimes it is a race to keep up with demand during a HOT ink! promotion.

Standing up for what we believe in

As we focus more in growing the trading and overall business value of each store in the newsXpress retail network and the value of newsXpress itself, the cost of members (to newsXpress and to themselves) who do not engage with proven supplier and group opportunities becomes more evident.

In a situation of continued lack of engagement in well proven product offers and marketing campaigns, newsXpress will invite the member to upgrade to newsXpress standards or leave the group.

The first such departure will be announced privately to newsXpress members in the next few days. This move demonstrates the commitment of newsXpress to high standards and our expectation of member engagement.

Party Time at newsXpress Toorak

newsXpress Toorak is promoting their expanded Party range with this simple yet effective window display facing busy Toorak Road in Melbourne. The display is driving a solid spike in sales involving party goods including their expanded range of helium filled balloons. The expanded party range has been sourced through a newsXpress preferred supplier. In addition to excellent terms, newsXpress members have access to world renowned expertise in the party goods space … expertise which is helping newsXpress members, like newsXpress Toorak, to make the most of the party opportunity.

Mother’s Day at Leongatha

newsXpress Leongatha has a terrific display featuring Mother’s Day gifts. The display in the photo is on the wall facing out onto the dance floor of the store. It’s bright and appealing, offering gifts for a range of budgets and to suit a range of needs. The Mother’s Day display at newsXpress Leongatha is easily seen by all shoppers in the store.

The Sticker Family on Show at newsXpress Pakenham

newsXpress Pakenham is showing of the My Family Sticker range from The Sticker Family with the placement of the pull up banner showing off the whole range just inside the entrance to the newsagency.

Mirroring the experience across the newsXpress network, good margin sales of The Sticker Family range are strong at Pakenham. The range is a perfect basket builder for a newsXpress type of business.

This is the best placement of the pull up banner. newsXpress members are reporting that placement of the banner near the entrance drives sales. the further back into the store the placement of the banner the lower the ratio of sales to shop traffic.

The newsXpress merchandise team has led many newsXpress members into this innovative range and delivered access to a wonderful profit boost as a result

The newsXpress approach demonstrates the value of a great deal as well as the right strategies to help newsXpress members make the maximum amount of money possible from the deal.

Personalising The Sticker Family offer at leongatha

newsXpress Leongatha has come up with a way of sharing The Sticker Family range in a personal and understandable way with this board showing a family photo and the associated stickers.

This is a clever and appealing way to introduce the opportunity of the Sticker Family to shoppers. It also further humanises and personalises the business in a wonderful way.

The Sticker family range is proving to be a huge hit right across the newsXpress network. As the first newsagency marketing (and franchise) group to take on the opportunity the fine work of our merchandise team is paying off not only with sales but also with others trying to copy what we have achieved. In addition to negotiating a great deal, we continue to provide newsXpress members with information, guidance and help on driving The Sticker Family to achieve the maximum potential.

Easter on Show at Whittlesea

newsXpress Whittlesea has Easter products on show in several locations in-store including this display of products from a variety of categories next to magazines. Getting known as the local destination store for seasonal offers, newsXpress Whittlesea has fun with seasons like Easter thanks to the wonderful range of products available from newsXpress preferred suppliers.