Sales of the new Berocca product offer are firing at newsXpress Riverlink in Queensland.
The fridge (provided free by the supplier) is in an excellent location to drive impulse purchases … and to leverage the teerrific TV campaign currently playing promoting Berocca.
newsXpress got in early with the Berocca opportunity and delivered to members an innovative and commercially valuable impulse purchase opportunity outside the usual product range offered to newsagents.
This Berocca offer is another example of valuable newsXpress innovation in action … helping newsXpress members bank more dollars by embracing innovative opportunities.
By offering a product which is being well promoted on TV, we attach out businesses to the considerable TV ad spend in pursuit of a great win win.
