newsXpress arranged for all stores to receive a counter display unit and additional collateral for supporting the launch of 
My Kitchen Rules The Cookbook yesterday. Reports through the day indicated that this special treatment of newsXpress stores by the publisher, Pacific Magazines, has worked very well. Our back end replenishment program will enable newsXpress stores to ensure that all customer orders will be satisfied.
newsXpress is demonstrating its point of difference and the value of membership with My Kitchen Rules The Cookbook. Our members yesterday banked margin which many newsagents could not. newsXpress members did this thanks to work from our back office team and thanks to all newsXpress stakeholders working together to make the most of the MKR opportunity.
