Category: newsagency marketing

Clearing space for Christmas

newsXpress Wetherill Park has been running a clearance outpost in advance of Christmas.  Offering a range of products and promoting these using newsXpress collateral available to all members, the outpost clears space in-store and generates bonus revenue in the lead up to Christmas.

We have newsXpress suppliers who welcome opportunities to work with members by providing stock for clearance sales. Their products can supplement what may be available in-store to assist the business to reach the full potential of an outpost such as that run by newsXpress Wetherill Park.

Outposts are an important part of the retail mix in a shopping centre newsagency.  They can provide a burst in revenue as well as help shoppers in the centre discover the newsagency by way of the outpost.

newsXpress Inverloch promotes Cheeki Bottles

newsXpress Inverloch is the latest newsXpress member to promote the terrific Cheeki drink bottles.    This display is in an excellent location on the wall, easily seen by shoppers in the newsagency.  It pitches the Cheeki brand and the range of products available.

newsXpress is pleased to have partnered with Cheeki, Australia’s leading brand of Stainless Steel Water Bottles.

Cheeki provides a wide range of BPA Free water bottles that are manufactured from Premium 304 Food Grade Stainless Steel.

The Cheeki products are healthy for those who use them and healthy for our environment. We like that their products are available in a wide range of stylish and fun designs that keep your water fresher and colder for longer. Cheeki water bottles are perfect for kids’ lunchboxes; sports; exercise and everyday use = this is where they fit nicely in the newsagency product mix.

Terrific Halloween offer at newsXpress Pakenham

newsXpress Pakenham has an excellent range of Halloween products on show in-store from newsXpress preferred suppliers.

Topped with our newsXpress Halloween poster, the display shows the wonderful range of Halloween items for all budgets and ages from voice changers to candy baskets to Witches hats.  All good fun and good value.

We are having a fun time with Halloween across newsXpress stores this year.  We have new products offering plenty of new types of scares.

Congratulations to newsXpress Pakenham for a great Halloween display.

newsXpress Halloween promotion on TV – a new level of newsagency marketing

Our next TV commercial has hit the airwaves and it features Halloween.  Promoting newsXpress stores as the go to places for Halloween products, the TV commercial separates newsXpress businesses away from other businesses in the newsagency channel.

newsXpress is delivering best-practice newsagency marketing.

Building brand awareness in the newsagency channel as we are through our regular TV campaign is vital to driving growth in store traffic and sales.

 

Brilliant newsXpress magazine Club Card promotion

The most widely used loyalty promotion in the history of the newsagency channel in Australia is the newsXpress Magazine Club Card.  Year after year we have nailed it, delivering excellent value and easy access to genuine rewards in the reach of all shoppers.

There is no other loyalty program like our Magazine Club Card.  Customers love the easy to access genuine rewards.  newsXpress newsagents love it for the traffic and sales generated.

newsXpress stores which promote the newsXpress Magazine Club Card reap rewards of extra sales and terrific customer word of mouth.

Check out the photo of what Renee has created at newsXpress Watergardens in Victoria.  This pillar display in our magazine department confronts the magazine shopper in the space where they are most likely to be encouraged by the loyalty reward offer.

The display is beautifully professional, using newsXpress collateral to the max, showing off what creative talent Renee is on the newsXpress team.

A good loyalty program will drive shoppers to go beyond their usual or average behaviour.  This is exactly what the newsXpress Magazine Club Card does.

 

Hot ink offers in HOT ink! catalogue from newsXpress stores

newsXpress locations right across Australia are all set for the latest HOT Ink! catalogue which kicks into life today.  Featuring some excellent deals on ink and starring the exceptional newsXpress customer service experience, HOT Ink! Will drive traffic and sales for newsXpress members.

Our ink catalogues are being delivered to homes and businesses around newsXpress stores to help attract new shoppers to newsXpress stores.

Featuring bonus packs and other offers, the two-page flyer represents excellent value for the ink shopper.  It is a tribute to excellent work by our merchandise and creative teams – sourcing brand name ink at highly competitive prices and packaging the offer in a creative and exciting way to present our businesses as different to your average newsagency.

In addition to promoting ink, the Hot Ink! flyer promotes the newsXpress Facebook campaign, providing another opportunity for people receiving the flyer to connect with newsXpress online.

newsXpress members are promoting this latest offer with professional merchandising of the product, sending flyers to customers by mail and email, placing the flyers out the front of the store and by driving local word of mouth campaigns.

HOT Ink! is an important part of the newsXpress marketing mix.  We cleverly use ink as a way of introducing more shoppers to our businesses … with tremendous success.

Smurf sales success at newsXpress Sorell in Tasmania

newsXpress Sorrell in Tasmania is another newsXpress location which made the most of the Smurf opportunity.

Thanks to excellent buying by our merchandise team, newsXpress members had access to Smurf products in advance of the release of the Smurf movie.  This helped drive traffic and build better shopping baskets.

newsXpress Nambour promotes toys and nooks

newsXpress Nambour is having fun promoting toys and nooks with this placement in a good location in-store.  Click on the image to see a larger version.

Toys are proving to be a lucrative category for newsXpress stores.  they fit beautifully with greeting card sales.  They also attract new traffic during school holidays.  Both offer excellent opportunities for driving incremental business.

newsXpress merchandise deals see toys and nooks land in our stores at competitive prices.

Tactical placement drives Optus handset sales

newsXpress Maryborough in Victoria has been promoting Optus handsets and Optus SIM packs with this placement of the Optus dump bin on the newsagency shop floor – passed by most shoppers as they head to the sales counter.

By engaging with the Optus in-store promotional opportunity, newsXpress members have unlocked for themselves a 100% increase in Optus recharge margin.

This is another newsXpress margin building opportunity for newsXpress members from our national merchandise team and our friends at Jenlist.

Promoting the Facebook connection

Like many newsXpress members, newsXpress Glendale has established a Facebook page.  They are promoting this at their lottery counter with this simple reminder to shoppers as shown in the photo.  newsXpress Glendale makes special offers to customers who ‘like’ their Facebook page.  They also use this channel to communicate news to customers.

Halloween at newsXpress The Gap in Queensland

newsXpress The Gap in Queensland has been having fun with Halloween already thanks to this display of Halloween products on show.

Even though the day is just under a month a way, newsXpress stores are already reporting good sales of Halloween products.

Thanks to our excellent buying, newsXpress stores are price competitive with Halloween products.

Marketing collateral for promoting the school holiday connection

newsXpress stores are wonderful places for school holiday shopping.  We have an excellent range of products … craft items, magazines, toys, games.  To help promote newsXpress as places of school holiday fun, newsXpress has created marketing collateral.  Two different sets of artwork have been provided to newsXpress members, each in A3, A4 and A5 sizes.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This is another example of newsXpress adding value for members.  We have published marketing collateral for more than thirty-five marketing campaigns in addition to the major seasonal campaigns.

2012 diaries on show at newsXpress Runaway Bay

Diary sales are set to take off at newsXpress Runaway bay thanks to an excellent range merchandised well using newsXpress exclusive 2012 diary marketing collateral.  This is an excellent display in a high traffic location at newsXpress Runaway Bay, perfect for leveraging existing good foot traffic in store and making the most of the opportunity.

The newsXpress merchandise team has done a great job ensuring that members have access to a broad range of diary product at excellent prices for this year.

Diaries on offer at newsXpress Beechworth

newsXpress Beechworth is embracing the Diary 2011 opportunity with this terrific in-store display.  They have an excellent range of diaries on offer from newsXpress preferred suppliers including The Last Diary Company and are backing this up with great use of our newsXpress marketing collateral.  With 2012 diary sales already strong newsXpress members like newsXpress Beechworth are positioning themselves to drive excellent early sales from this opportunity.

newsXpress corporate stores help with product testing

We are using our newsXpress corporate store at Knox City Shopping Centre to test a new product range which is quite unlike anything seen in a newsagency before.  In addition to trialling this new product, we are also showing off the excellent visual merchandising skills available from the newsXpress team.  Having corporate stores in which our team can play and experiment is important in enhancing the merchandise and other opportunities for newsXpress members.

This latest product range is expected to be available to newsXpress members shortly, following an evaluation of the results from newsXpress Knox.  Watch this space.

FOOTNOTE. We have deliberately kept the resolution of the photo low to blur details of this new product range.

Thrilled to welcome new newsXpress members

newsXpress was pleased to welcome eight new members to our newsagency marketing group at the round of member meetings just concluded in Sydney last week.  Each of the eight new businesses adds to the experience and value of the overall newsXpress community and strengthens the opportunities not only for our member community but also for our suppliers.

Watch for more new member welcomes in the coming weeks.

AFL Finals Opportunity Embraced at newsXpress Ocean Grove

newsXpress Ocean Grove is embracing AFL finals with this display at their sales counter.  Offering banners, streamers, face paint and other items with which to get into the spirit of supporting an AFL team, they are having fun and doing good business.

This is a very clever idea – well done to those behind this at newsXpress Ocean Grove.

Elvis is alive … at newsXpress Sarina

elvisday-sarina.jpgIt’s true! Elvis made an appearance at newsXpress Sarina recently to celebrate their Elvis day.

What a terrific idea for some fun in-store as well as some good business. What an excellent range of products. And check out the Elvis. Nice!

Kudos to the Sarina team for such an innovative and successful retail campaign.

Hallmark Award for newsXpress Gympie

nxpwinner.JPGHallmark Cards presented Warrick Hosking of newsXpress Gympie with a trophy reflecting the win by the store of the Hallmark Alliance Retailer of the Year.

The presentation was made at the recent newsXpress members meeting in Brisbane. Right now, Warrick is in the US enjoying the study tour which was the prize for the win.