newsXpress Nambour is having fun promoting toys and nooks with this placement in a good location in-store. Click on the image to see a larger version.
Toys are proving to be a lucrative category for newsXpress stores. they fit beautifully with greeting card sales. They also attract new traffic during school holidays. Both offer excellent opportunities for driving incremental business.
newsXpress merchandise deals see toys and nooks land in our stores at competitive prices.
newsXpress Maryborough in Victoria has been promoting Optus handsets and Optus SIM packs with this placement of the Optus dump bin on the newsagency shop floor – passed by most shoppers as they head to the sales counter.
By engaging with the Optus in-store promotional opportunity, newsXpress members have unlocked for themselves a 100% increase in Optus recharge margin.
This is another newsXpress margin building opportunity for newsXpress members from our national merchandise team and our friends at Jenlist.
Like many newsXpress members, newsXpress Glendale has established a Facebook page. They are promoting this at their lottery counter with this simple reminder to shoppers as shown in the photo. newsXpress Glendale makes special offers to customers who ‘like’ their Facebook page. They also use this channel to communicate news to customers.
newsXpress The Gap in Queensland has been having fun with Halloween already thanks to this display of Halloween products on show.
Even though the day is just under a month a way, newsXpress stores are already reporting good sales of Halloween products.
Thanks to our excellent buying, newsXpress stores are price competitive with Halloween products.
newsXpress stores are wonderful places for school holiday shopping. We have an excellent range of products … craft items, magazines, toys, games. To help promote newsXpress as places of school holiday fun, newsXpress has created marketing collateral. Two different sets of artwork have been provided to newsXpress members, each in A3, A4 and A5 sizes.
This is another example of newsXpress adding value for members. We have published marketing collateral for more than thirty-five marketing campaigns in addition to the major seasonal campaigns.
Diary sales are set to take off at newsXpress Runaway bay thanks to an excellent range merchandised well using newsXpress exclusive 2012 diary marketing collateral. This is an excellent display in a high traffic location at newsXpress Runaway Bay, perfect for leveraging existing good foot traffic in store and making the most of the opportunity.
The newsXpress merchandise team has done a great job ensuring that members have access to a broad range of diary product at excellent prices for this year.
newsXpress Beechworth is embracing the Diary 2011 opportunity with this terrific in-store display. They have an excellent range of diaries on offer from newsXpress preferred suppliers including The Last Diary Company and are backing this up with great use of our newsXpress marketing collateral. With 2012 diary sales already strong newsXpress members like newsXpress Beechworth are positioning themselves to drive excellent early sales from this opportunity.
We are using our newsXpress corporate store at Knox City Shopping Centre to test a new product range which is quite unlike anything seen in a newsagency before. In addition to trialling this new product, we are also showing off the excellent visual merchandising skills available from the newsXpress team. Having corporate stores in which our team can play and experiment is important in enhancing the merchandise and other opportunities for newsXpress members.
This latest product range is expected to be available to newsXpress members shortly, following an evaluation of the results from newsXpress Knox. Watch this space.
FOOTNOTE. We have deliberately kept the resolution of the photo low to blur details of this new product range.
Please bear with us as we replace our blogging platform to newer technology which will provide us with more options for professional communication with our community and beyond as we lead on newsagency marketing. We should have the new platform settled by mid this week.
newsXpress was pleased to welcome eight new members to our newsagency marketing group at the round of member meetings just concluded in Sydney last week. Each of the eight new businesses adds to the experience and value of the overall newsXpress community and strengthens the opportunities not only for our member community but also for our suppliers.
Watch for more new member welcomes in the coming weeks.
newsXpress Ocean Grove is embracing AFL finals with this display at their sales counter. Offering banners, streamers, face paint and other items with which to get into the spirit of supporting an AFL team, they are having fun and doing good business.
This is a very clever idea – well done to those behind this at newsXpress Ocean Grove.
It’s true! Elvis made an appearance at newsXpress Sarina recently to celebrate their Elvis day.
What a terrific idea for some fun in-store as well as some good business. What an excellent range of products. And check out the Elvis. Nice!
Kudos to the Sarina team for such an innovative and successful retail campaign.
Hallmark Cards presented Warrick Hosking of newsXpress Gympie with a trophy reflecting the win by the store of the Hallmark Alliance Retailer of the Year.
The presentation was made at the recent newsXpress members meeting in Brisbane. Right now, Warrick is in the US enjoying the study tour which was the prize for the win.
newsXpress hosted a terrific member’s meeting in Brisbane earlier this week. The agenda delivered business building opportunities. The small group discussions unlocked more excellent opportunities. We had wonderful support from suppliers, offering great value deals and all throughout the day there were terrific networking opportunities.
The range of signature frames from newsXpress preferred supplier landmark has been driving traffic for newsXpress Watergardens.
Placed at the front of the newsagency and facing into the shopping mall, this wonderful range is attracting shoppers looking for the special item with which to recognise that special occasion.
This range of signature frames is just one of the items available to newsXpress members from the special preferred supplier relationship with Landmark.
With more than 130 preferred suppliers, newsXpress offers its newsagency members range as well as value. Our preferred supplier mix is a ley factory in helping newsXpress members drive excellent year on year sales growth.
We have had a terrific time at the GNS Market Fair in Brisbane this past weekend. In addition to meeting plenty of existing newsXpress members, we got to meet with some excellent prospective members.
Supporting the Market Fairs and GNS has been important to us. GNS plays a vital role in the newsagency channel not only because it is owned by newsagents but because it is our key stationery supplier. Supporting GNS shows we are supporting newsagents.
We will have good news in the coming weeks of newsagents joining newsXpress thanks to our Market Fair participation.
The photo shows just part of our stand – where we were showing off some of our seasonal collateral.
newsXpress Bairnsdale has been running an art sale with the support of newsXpress preferred supplier Monte Marte. The excellent range is supported with professional price tickets and table skirting, creating a strong message for shoppers and riving good sales as a result. Running regular art sales strengthens the position of newsXpress Bairnsdale in the art space in the Bairnsdale region and this is sure to result in new traffic being attracted to the business.
Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Sunbury Square as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!
Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Sunbury Square as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!
Congratulations to the lucky shopper who won the Sony Home Theatre System at newsXpress Watergardens as part of this year’s Father’s Day competition run in association with strategic partner Hallmark Cards. newsXpress stores gave away a combined value of prizes worth over $50,000 … making it the biggest prize pool for Father’s Day in the newsagency channel – another newsXpress first, showing off the value of our wonderful newsagency marketing group. Click on the image to see the size of the prize!